Lakeshia Mayle
Anaheim,US
Summary
High performing Events Manager with an extensive portfolio in the experiential industry, with 10+ years of success in organizing and executing large-scale promotional events. Striving to provide the best customer interactions pairing a smiling, professional face to every brand and product. Over the years I have proven ability to partner with brands to create memorable experiences and build customer loyalty.
Overview
2025
2025
years of professional experience
1
1
Certification
Work History
Experiential Market Manager
MKTG / Dentsu
10.2023 - 03.2024
- Trained and managed group of Brand Ambassadors for success of short term Walmart + promotional program.
- Used premiums and tablets to gain sign ups for W+ rewards program.
- Achieved sales quotas and service targets by cultivating and securing new customer relationships.
- Coached BA's in effective selling strategies and closing techniques.
- Event set up/ break down at multiple Walmart activations, providing feedback, recaps and photos.
Brand Representative
ProMobile Marketing - Cloud23
10.2024 - Current
- Communicated product information with confidence and educated consumers about company.
- Increased sales by effectively communicating product benefits.
- Gathered and took photos to show engagement and result of event for client.
- Worked VIP event and launch.
Senior Lead Brand Ambassador/ Driver
GMR / Amazon Prime Graphics Team
08.2024 - Current
- Travel to DSP's to collect Amazon Prime drivers keys to drive and deliver sprinter vans/step up trucks/transits/etc.
- Manage graphics team to ensure applied properly and efficiently.
- Overnight ongoing program taking place at all DSP locations in SD, OC, LA.
Brand Ambassador
Activation Pro - Hulu Animayhem ComicCon
07.2024 - Current
- Approached strangers and interacted in natural conversation with goal of maintaining brand loyalty.
- Invited attendees into celebrate Family Guys 40th anniversary and overall footprint festivities.
Product Specialist
GMR Marketing - Nissan
10.2023 - Current
- Responsible for increasing brand awareness and sales in assigned territory for electric Nissan vehicles.
- Conducted "Ride & Drive" demonstrations at Auto Shows to inform consumers of new electric vehicle.
- Share brand expertise to educate consumers on features.
Promo Model
The Lynne Experience - Penfold Wines
10.2023 - Current
- Demonstrated ability to quickly learn and understand product knowledge
- Successfully promoted and poured samples of Penfold Wine to consumers.
Conference Registration
Career Groups - Future Proof Expo
08.2023 - Current
- Assisted in the registration process for the Future Proof Expo, ensuring all attendees were registered with proper credentials.
- Providing professional, friendly and knowledgeable assistance.
Merch Booth Event Staff
Career Group - Crunchyroll Anime Expo
07.2023 - Current
- Set up and operate the Crunchyroll booth during Anime Expo 2023
- Market Crunchyroll’s products to attendees leading up to sales.
- Processed payments using POS.
Event Conference Staff
Career Group - Goldman Sachs
06.2023 - Current
- Greeted guests professionally at a World Health Conference and provided customer service to conference participants; mic runner during Q&A's.
Lead Brand Ambassador
A Plus Staffing
02.2023 - 04.2023
- Represented Samsung brand and educated consumers on all the features of new devices, encouraging sales.
- Utilized tablets to take customer surveys.
- Managed a team of Brand Ambassadors conquering product knowledge and promotional techniques.
VIP Mobility Program
Career Groups - Superbowl
01.2022 - Current
- Assisted in running events for the Mobility Program during the Super Bowl, providing professional service and transporting VIP guest to their gate via golf cart.
Demo Brand Ambassador
On Tour 247 - Machu Picchu
10.2022 - 12.2022
- Organized and maintained marketing materials, displays, and product samples
- Developed relationships with local stores to ensure maximum visibility of brand
Merch Booth Ambassador
Career Group Companies
01.2021 - Current
- Promoted good customer relations and premier customer satisfaction by demonstrating friendly demeanor and can-do attitude.
- Greeted customers and clients to create welcoming atmosphere.
- Handled restocking, POS sales and inventory.
Event Manager
Pepper Event Talent and Staffing - Beauty Brands
10.2020 - Current
- Deliver key messages to street team Brand Ambassadors so they can educate consumers on promotional items, coupons, increasing overall sales.
- Responsible for recap, photos and leading BA's for successful grand opening result and happy client.
Event Manager
2 Dots Production, IKEA
02.2019 - Current
- Successfully managed a team of 15 Brand Ambassadors during the experiential aspect of the IKEA grand opening event.
- Trained BA's on key talking points, kept the energy owing and managed break schedules.
- Coordinating with IKEA and the marketing agency to be direct liasion between the 2.
Event Manager
Chase Bank
01.2019 - Current
- Managed CHASE Bank, Employee Appreciation Week and customer appreciation events.
- Trained event staff, managed event timelines, schedules and logistics to ensure successful event outcome.
Project Manager
GMR - Lowes Upskill Program
11.2018 - Current
- Coordinated logistics of program
- Became POC between contestants and Lowes
- Built and kept relationship in great standing.
- Managed Lowes Upskill Program coordinated lunches, took notes for both contractors and the participants while capturing photos for the duration fo the program.
Device Trainer
Event Pro Strategies - Sprint
11.2018 - 01.2019
- Trained over 100 employees at multiple Sprint stores, on the proper operation of HTC U11 devices, resulting in improved customer service and product knowledge.
Market Manager, Experiential and Retail
Zoom Marketing Partners, BLU Vape
01.2017 - 06.2019
- Built a team of BA's by screening, interviewing, hire and training local BA's.
- Received and managed shipments and inventory control at local storage unit.
- Developed and implemented successful marketing strategies and campaigns for a large tobacco brand, increasing brand awareness and market share.
- Managed 10-15 Brand Ambassadors, including Lead BA to ensure a coordinated and consistent approach to nightlife and retail programs.
- Developed and maintained relationships with vendors, suppliers, and partners to ensure best pricing and quality of services
- Negotiated contracts with media outlets, ensuring costeffective advertising
- Managed a budget ensuring all expenses were accounted for. These funds went towards events and activations in market.
Merch Booth Event Staff
Organica Media Group
- Set up merch display and break down the booth. at comedy shows.
- Greet customers, assist with questions about merchandise, encourage sales. & process payments.
- Maintain merchandise and booth organization, while keeping the booth tidy and presentable
Education
in Public Relations -
University of Cincinnati
Cincinnati, OH05.2011
Diploma - undefined
Zanesville High School
Zanesville, OH06.2009
Skills
- Time Management
- Organization
- Communication
- Multitasking
- Tech Savvy
- Adaptability
- Product Demonstrations
- Relationship Management
Websites
Certification
- 09/01/23, Notary Public, Loan Signing Agent, NNA, National Notary Association
- 11/01/22, Real Estate Agent License, CalDRE, RET, Real Estate Trainers
Timeline
Brand Representative
ProMobile Marketing - Cloud23
10.2024 - Current
Senior Lead Brand Ambassador/ Driver
GMR / Amazon Prime Graphics Team
08.2024 - Current
Brand Ambassador
Activation Pro - Hulu Animayhem ComicCon
07.2024 - Current
Experiential Market Manager
MKTG / Dentsu
10.2023 - 03.2024
Product Specialist
GMR Marketing - Nissan
10.2023 - Current
Promo Model
The Lynne Experience - Penfold Wines
10.2023 - Current
Conference Registration
Career Groups - Future Proof Expo
08.2023 - Current
Merch Booth Event Staff
Career Group - Crunchyroll Anime Expo
07.2023 - Current
Event Conference Staff
Career Group - Goldman Sachs
06.2023 - Current
Lead Brand Ambassador
A Plus Staffing
02.2023 - 04.2023
Demo Brand Ambassador
On Tour 247 - Machu Picchu
10.2022 - 12.2022
VIP Mobility Program
Career Groups - Superbowl
01.2022 - Current
Merch Booth Ambassador
Career Group Companies
01.2021 - Current
Event Manager
Pepper Event Talent and Staffing - Beauty Brands
10.2020 - Current
Event Manager
2 Dots Production, IKEA
02.2019 - Current
Event Manager
Chase Bank
01.2019 - Current
Project Manager
GMR - Lowes Upskill Program
11.2018 - Current
Device Trainer
Event Pro Strategies - Sprint
11.2018 - 01.2019
Market Manager, Experiential and Retail
Zoom Marketing Partners, BLU Vape
01.2017 - 06.2019
Diploma - undefined
Zanesville High School
- 09/01/23, Notary Public, Loan Signing Agent, NNA, National Notary Association
- 11/01/22, Real Estate Agent License, CalDRE, RET, Real Estate Trainers
Merch Booth Event Staff
Organica Media Group
in Public Relations -
University of Cincinnati
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