Summary
Overview
Work History
Education
Skills
Volunteer Organizations
Timeline
Generic

Whitney Hayes

Winston,GA

Summary

Dedicated Marketing professional with history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand in a manufacturing environment.

Overview

11
11
years of professional experience

Work History

Experiential Marketing Manager

SANY America
Peachtree City, GA
09.2019 - Current
  • Generate Immersive Brand Experiences Through Integration of Event Planning, Social Media, Merchandising, and Digital Marketing
  • Trade Show Booth Management: Plan and execute world-class events (40K sq ft+ booth spaces), such as ConExpo, ARA, The Utility Expo, etc
  • From budgeting to ideation to execution to post planning
  • Including both indoor and outdoor trade show both spaces
  • Event Management: Plan and Execute annual Dealer Partner sales meetings/ multi-day programs for 250+ individuals
  • Work with company stakeholders to determine goals, desired outcomes, and programming, as well as souring and managing location and all associated vendors
  • Also responsible for several dozen events per month, supporting external sales teams, Dealer Partner events, VIP customer visits, internal team member engagement events and trade show after hours events
  • This includes community relations partnerships, such as Teen Challenge Program
  • Social Media Strategy and Management- Create strategy and manage rapidly growing social media channels for brand
  • Includes managing and forming relationships with social media influencers
  • Team Member Engagement and Communication- Lead cross-organization team of volunteer Team Members who meet weekly to discuss how to improve working environment for fellow team members
  • Create action calendar and present to CEO for approvals/execution
  • Merchandising- Curating multiple merchandise sets (from branded apparel to lifestyle items) to support Dealer Partners, trade shows and events, VIP visits, SWAG, and general merchandise programs.
  • Oversaw production and delivery of creative assets for virtual and in-person events.
  • Developed experiential events by creating look and feel and following company guidelines.

Corporate Marketing Project Manager

Charlestowne Hospitality Management
Charleston, SC
08.2018 - 02.2019
  • Directed marketing projects through conceptual planning, schedule management and final implementation for Charlestowne portfolio.
  • Work with property general managers, revenue and strategy managers to identity revenue needs and create corrective marketing campaigns.
  • Proactively generate seasonal campaigns to brand’s target audience to increase revenue.
  • Analyze REVPAR, competitive and sales data to optimize occupancy and revenue for 7 properties
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Oversaw preparation of marketing copy, images, videos, emails and other collateral.
  • Built and strengthened strategic relationships with vendors, advertising agencies and leading hospitality partners.

Director of Marketing

Foxhall Resort
Douglasville, GA
05.2016 - 08.2018
  • Transform business model from wedding venue into full-service resort destination via strategic positioning, targeted programming, brand identity creation, and integrated marketing
  • Increased website conversions from 3% to 16%
  • Includes ideation, development, and launch of The Paddock Restaurant
  • Oversee and direct new resort-centric website and corresponding digital assets (PPC, social advertising, retargeting, prospecting, event marketing)
  • Work with general contractor (construction) and designer to choose layout, finishes, fixtures, and design for The Paddock Restaurant
  • Establish and manage Sales & Marketing budgets
  • Hire, train, mentor and manage positions for Sales & Marketing team
  • Integrate Operational, Accounting, Sales & Marketing and Software process protocols
  • Create and implement brand platform for resort and restaurant: target persona development, brand positioning and personality, master brand summary
  • Develop and grow email database through database management and email/social media
  • Establish foundational database and CRM system
  • Define and establish integrated analytics needed to determine ROI from marketing campaigns
  • Serve as representative for industry organizations, including AMTA, Atlanta CVB, Douglas County Chamber of Commerce, and MPI
  • Devised marketing plans using digital strategies, print advertising and word of mouth tactics.

Digital Marketing Manager, Digital Marketing Coordinator

Southwire Company
Carrollton, GA
05.2010 - 05.2016
  • Develop and execute integrated marketing strategies to meet strategic business goals-targeted to customers, end-users, and community
  • Implement and manage marketing automation (Pardot Marketing Platform)
  • Work with stakeholders companywide to ensure optimum communication and utilization of all key digital marketing asset- including B2B and B2C audiences
  • Develop and execute content marketing and corresponding social media strategy to increase organic SEO- Developed in conjunction with PPC/Adwords strategy
  • Develop long-term and short-term strategic marketing plans for various corporate divisions and product groups
  • Develop and execute launch strategies for new products and markets
  • Define promotions and marketing needed to boost sales in various specialty business segments, including industrial and manufacturing applications
  • Generate content marketing pieces and calendar for social media, email campaigns, landing pages, internal app, and corporate blog (working internally as well as with agencies)
  • Developed and implemented campaigns for email, online advertising, search engines and direct mail.

Education

Master of Arts - Mass Communication, Digital Marketing

University of Florida
Gainesville, FL
05.2015

BBA - Marketing

Georgia State University, Robinson College of Business
Atlanta, GA
12.2012

Skills

  • Product Development Consultations
  • Market Research Analysis
  • Marketing Strategy Development
  • Product Development Budgeting
  • Cross-departmental Alignment
  • Social Media Strategy
  • Promotional Events
  • Digital Marketing Strategy
  • Verbal and Written Communication
  • Trade Show Coordination
  • Online Presence Monitoring

Volunteer Organizations

SANY Serves, The Best Place 2 Work Committee, The Promise Place, Bloom Closet, Project GIFT (former), 12 for Life Mentor (former)

Timeline

Experiential Marketing Manager

SANY America
09.2019 - Current

Corporate Marketing Project Manager

Charlestowne Hospitality Management
08.2018 - 02.2019

Director of Marketing

Foxhall Resort
05.2016 - 08.2018

Digital Marketing Manager, Digital Marketing Coordinator

Southwire Company
05.2010 - 05.2016

Master of Arts - Mass Communication, Digital Marketing

University of Florida

BBA - Marketing

Georgia State University, Robinson College of Business

Similar Profiles

CREATE PROFILE
Whitney Hayes