Perry Bakst
Director sales & marketing
Miami Beach,FL
Summary
Accomplished sales, marketing, business development professional with a proven track record of winning over 15 years. Looking to parlay extensive experience in media, agency, corporate, and start-up environments helping others achieve goals ultimately achieving our team goals while winning/Developing new innovative partnerships in media, content licensing, or sponsorships.
Overview
15
15
years of professional experience
Work History
Director of Digital New Business-South Florida
Pearl Media
Miami Beach, FL
01.2018 - 02.2020
- Created 7 unique creative opportunities first 18 months matching stagnant commercial real estate inventory generating new income for landlords while fulfilling major brands high traffic exposure spots.
- Increased revenue creating new inventory totaling 1.4 million in 9 months.
- Obtained two highly attractive properties in 2018 negotiating with both landlord/advertisers securing 72 month deal.
- Managed & liaised the legal contractual process of applying for the permits, licenses, red tape.
- Pearl media sold two spots in 2019 increasing yearly gross revenue by 500% compared to previous year.
Senior Global Product Manager
Salesforce Marketing Cloud
Fort Lauderdale, FL
02.2015 - 01.2018
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Designed, delivered, and executed Sales Development Onboarding learning experiences, translating learning requirements into impactful proven track record successfully managing sales teams, budgets, and creating new revenue sources within any vertical..
- Sold 45 new enterprise accounts first 12 months.
- Number 1 new sales revenue in southeast region
- Number 8 new sales revenue nationally.
- Finished number 3 2015 43 new sales, number 1 2016-2017
Southeast Regional Sales Manager
MacGregor Publishing Company/Yellowbook USA
Fort Lauderdale, FL
09.2009 - 06.2014
- Responsible for achieving revenue objectives of 40 sales personnel in five markets.
- Managed both existing & prospective businesses on consultative basis by customizing websites, Search Engine Marketing, Search Engine Optimization, Social Media, On-Line Display, Direct Mail, Community Magazines, Traditional Media Advertising according to goals.
- Started at entry level sales position Promoted five times ultimately to Regional Sales Manager managing $15M book of business 5 markets 40 employees within four years.
- President’s Club award (trip) winner 4 years, including 2010, 2011, 2012, and 2013.
- Award winner at each level of progression in Yellowbook career.
- Ranked #1 in sales region after taking over as RSM in 2009-2010.
- Ranked #1 as Canvass Manager.
- Ranked #1 District Sales Manager.
- Ranked #1 Associate Sales Manager.
- Ranked #1 Account Executive.
Regional Sales Director
Kimberly-Clark
Atlanta, GA
02.2007 - 06.2009
- Procured, Developed, and Managed Cintas, Aramark, and Walmart High traffic national accounts.
- Responsible for developing new business opportunities expanding product lines within distributor level for Georgia/Tennessee Representing over 300 products.
- Organized, created, and conducted sales presentations/ product samplings, closed sales, negotiated pricing with distribution, ROI, Costs, and contractual terms.
- Coordinated full sales operations within assigned region.
- Forecasted annual, quarterly and monthly sales goals for Georgia/Tennessee territory.
National Sales Account Executive
American Airlines, Digital Channels
Miami, FL
09.1999 - 04.2002
- Managed, supported and grew business relationships with existing accounts and developed strategies to increase sales and revenue by 140% 1st year .
- Created, monetized, and implemented the initial in-flight sales/marketing programs for American Way, Celebrated Living magazines, CBS Eye on American in-flight video & audio
- Managed Southeast & Texas Territory
- Consistently over-delivered sales goals receiving 2000 Peer Award & 2001 Presidents Club Platinum award.
Education
Bachelor of Science - Business Management
University of Miami
Miami, FL06.1997
Skills
- Salesforce Software
- Lead Generation
- Database Management
- Business & Data Analytics
- Cross-Channel Brand Marketing
- Digital Sales
- Enterprise Sales
Timeline
Director of Digital New Business-South Florida
Pearl Media
01.2018 - 02.2020
Senior Global Product Manager
Salesforce Marketing Cloud
02.2015 - 01.2018
Southeast Regional Sales Manager
MacGregor Publishing Company/Yellowbook USA
09.2009 - 06.2014
Regional Sales Director
Kimberly-Clark
02.2007 - 06.2009
National Sales Account Executive
American Airlines, Digital Channels
09.1999 - 04.2002
Bachelor of Science - Business Management
University of Miami
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