Dadrian D. Robinson
Plano
Summary
Professional media producer with strong track record in leading high-impact projects. Skilled in project management, budgeting, and creative development, with keen focus on team collaboration and achieving results. Known for adaptability and reliability in fast-paced, changing environments.
Overview
12
12
years of professional experience
Work History
Executive Producer
KXAS- NBC DFW
08.2021 - Current
- Oversees on-air and digital content for the #1 Morning shows in the DFW market.
- Manages crew of 30 people to ensure accurate and competitive programming
- Research ratings and market trends to see what is working and what needs to be changed
- Spearheaded creative development for projects, leading brainstorming sessions and guiding the team in conceptualization efforts.
- Managed budgets and resources effectively to reduce production costs while maintaining high production value.
- Consistently met or exceeded project deadlines, demonstrating effective time management and organizational skills throughout the production process.
Senior Producer
KXAS- NBC DFW
12.2019 - 08.2021
- Produced multiple Emmy winning and nominated shows
- Responsible for 'NBC 5 Today at 6', an hour-long daily news program
- Negotiated contracts with vendors, securing competitive pricing while maintaining quality standards for all projects.
- Delivered high-quality content across multiple platforms, meeting or exceeding stakeholder expectations consistently.
Senior Producer
WTVJ- NBC 6 South Florida
12.2017 - 12.2019
- Assist the Executive Producer with managing, creating and overseeing the morning news
- Producer of 'NBC 6 Today at 6', an hour long newscast leading up to the 'Today Show'
- Fill-in as Executive producer of the morning shows when needed
Program Director
Black Male Media Project
01.2019 - 04.2019
- Planned, organized and oversaw an award ceremony/ Panel discussion that included Miami Heat NBA Champion Udonis Haslem, Rapper and activist Luther Campbell, among other local leaders
- Managed team of Publicists, Production Assistants and Talent
- The project is a yearly initiative put on by NABJ chapters across the nation
Producer
WJXT
08.2014 - 07.2017
- Producer of The 10:00 News; 1 hour newscast that airs every weeknight
- Post stories to the News4Jax.com website using the IB Publish system
- Post, manage stories for all of station's social media platforms
Producer
First Coast News (WJXX/WJXT)
12.2012 - 08.2014
- Produced several shows including 'First Coast News at 7', 'Good Morning Jacksonville' as well as 'First Coast News at Noon'
- Selected stories and wrote scripts daily for newscasts
- Gannett Talent Development Program: selected from recent college graduates nation-wide
Education
Bachelor of Science - Broadcast Journalism
Florida Agricultural And Mechanical University
Tallahassee, FLSkills
- Hiring production staff
- Market dynamics
- Copyediting skills
- Editorial content management
- Managing editorial direction
- Broadcast operations
- Production leadership
- Producing special events
- Talent engagement
- Creative vision
Timeline
Executive Producer
KXAS- NBC DFW
08.2021 - Current
Senior Producer
KXAS- NBC DFW
12.2019 - 08.2021
Program Director
Black Male Media Project
01.2019 - 04.2019
Senior Producer
WTVJ- NBC 6 South Florida
12.2017 - 12.2019
Producer
WJXT
08.2014 - 07.2017
Producer
First Coast News (WJXX/WJXT)
12.2012 - 08.2014
Bachelor of Science - Broadcast Journalism
Florida Agricultural And Mechanical University
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