Dae Harvey

• Increased Day-7 user retention by 50%, enhancing long-term engagement through user-centered design, onboarding optimization, and feedback-driven iterations.
• Boosted daily active users (DAU) by 20% and improved DAU stick ratio from 18% to 22% by streamlining product experience and navigation flow.
• Decreased app registration time length from 12 minutes to 4 minutes to compete against other FinTech applications.
• Reduced monthly churn rate from 9% to 6%, resulting in a 30% annual decrease in user loss by implementing proactive engagement and lifecycle strategies.
• Achieved 12% reactivation of dormant users within 30 days via personalized campaigns and push notification flows.
• Elevated install-to-account funding conversion from 1.2% to 2.0% (67% increase) by integrating seamless user process and value-focused in-app customer benefits.
• Analyze viability team skills with Skills Matrix in order to determine future success of deliverables for design team.
• Implement Agile methodologies into workflow and provide up skill resources to team managers
• Analyze and restructure workflow in order to facilitate cross-departmental collaboration and success of deliverables under strict deadlines.
• Integrate Scope Of Work into project pipeline process
• Structure business communication of KPI's and OKR's to each department.
• Advised CEO and senior executives on resolution strategies for complex operational issues.
• Upskill department managers how to develop departmental goals to match business objectives and uphold customer needs
• Propose skills gaps that effect deliverables to departmental managers
• Defined and led customer experience and design strategy across mobile and web platforms.
• Upskill junior Customer Experience Specialist in Customer Journey management.
• Integrated research, usability testing, and customer data to drive user-centered design decisions and feature development.
• Cross-functional leader between design, product, engineering, and executive stakeholders to align with business goals.
• Used user testing results to drive customer experience backlog, prioritization, and future customer and business goals.
• Maintained relationships with key stakeholders through proactive meeting attendance and prompt response to inquiries.
• Formulated policies that enhanced operational efficiency and productivity levels.
• Support organizational vision.
• Analyzed market trends to identify growth opportunities in existing and new markets.

• Led cross-functional product design initiatives across digital healthcare platforms, reducing product delivery timelines from 12 to 6 months by optimizing Agile and Lean UX processes.
• Directed and mentored a team of 3–10 designers, embedding Human-Centered Design, prototyping, and usability testing practices to align product outcomes with business goals and user needs.
• Streamlined Jira workflows and cross-functional collaboration, improving communication between product and design teams and accelerating feature implementation.
• Shaped and scaled design systems for vendor integration and enterprise application, ensuring brand consistency, faster component access, and seamless stakeholder alignment.
• Championed experience strategy and design thought leadership, delivering measurable improvements in product quality, usability, and team performance across multiple complex projects.

Project: Federal Maritime Commission - 8 months

Description: Government Agency Public Website redesign

• Led cross-functional teams in Agile environments, driving end-to-end product and UX strategy, aligning with business goals through user-centered design and data-driven decision-making.
• Presented UX vision and design strategy to senior executives and stakeholders, securing organizational buy-in, while facilitating workshops and ongoing communication across teams.
• Managed product roadmaps, sprint planning, and backlog prioritization; translated complex user and business needs into actionable specs and seamless digital solutions.
• Oversaw stakeholder and vendor relationships, proactively managing change requests, tracking design ops, and ensuring efficient workflows and milestone delivery.
• Built and mentored high-performing design teams through personalized growth plans, skills mapping, internal mentoring programs, and empathy-first leadership practices.
• Implemented communication systems and onboarding frameworks to reduce project friction, enhance collaboration, and ensure adherence to accessibility and design system standards.

Project: Baltimore City Government - 1 month

Description: Government Agency Public Website redesign project

• Assisted with website redesign content development and content copy.
• Reviewed brand vision and assist with design system auditing
• Assisted management with organizing deliverables and design documentation

Project: Smithsonian - 3 months

Description: Public Website redesign project

• Led the redesign of a high-traffic public-facing website, translating complex content into accessible, user-centered design solutions while maintaining brand and accessibility standards.
• Managed and evolved a scalable design system, creating developer-friendly components with low tech debt and driving continuous UI/UX improvements through research and iteration.
• Collaborated with project managers and stakeholders to align product vision, streamline onboarding processes, and strengthen vendor and partner relationships.

Project: BGE/Exelon - 7 weeks

Description: Redesign user flow for self-service web and mobile portal experience.

• Redesigned portal application user flow based on research insights, increasing completion rate from 50% to 75% and reducing weekly help-desk calls by over 75%.
• Championed human-centered design practices across the team, embedding empathy into UX workflows to improve user experience and support business goals.
• Mentored junior designers using skill matrices and personalized coaching, aligning talent with project needs and fostering retention and growth.

Project: Centers of Medicaid and Medicare (CMS) Office of Info. Technology (OIT) - 3 years

Description: Digital Transformation

• Built and led a sustainable Human-Centered Design (HCD) learning platform at CMS, fostering a culture of design excellence across teams, vendors, and executive stakeholders.
• Mentored stakeholders in HCD principles and accessibility best practices, driving strategic alignment and measurable improvements in product design outcomes.
• Provided design leadership and strategic support to 20+ product teams, delivering tools such as usability studies, playbooks, and process templates to scale HCD adoption.

Description: UX consulting and workshop presentations to various internal teams

• Consulted engineers on human factors as a design tool to develop products, and systems.
• Socialized human-centered design methodologies from concept to implementation.
• Taught team members how to introduce human design into a project team and foster UX maturity cross-functionally across teams.
• Socialized resources for project teams to initiate self-serve human-centered design practices and methodologies.
• Collaborated and ideated with executive leadership to align NASA’s current project processes with a future-state human-centered design (HCD) project process within an HCD department.

Led research and development of mobile application and design team initiatives.

• Conducted user research using established methodologies to gather insights.
• Executed qualitative and quantitative studies, analyzing and synthesizing data effectively.
• Developed mobile application concept based on research findings for executive presentation.
• Presented project concepts to executives, outlining resource needs and budget estimates.
• Created mentorship frameworks to guide future design practice development.
• Collaborated with executives to secure necessary resources and tools for design team.

Description: New product development from ideation to implementation

• Used internal frameworks to brand and market new products to potential clients. Create pitch frameworks to create consistency from the design practice when communicating with clients.
• Assisted with build-out and development of a remote team. Create operational frameworks for remote team management to ensure consistency with remote hiring and onboarding processes.
• Assisted with product vision and sales best practices for various digital, and physical products.

Description: Develop proposals and SOW’s using scripts and contract bid analysis

• Assisted with proposals, SOW’s, RFP’s, and creating supporting documents for government and commercial pitches.
• Developed presentations and contracts using internal frameworks and processes.
• Cross-collaboration with vendor clients such as Booz Allen Hamilton, Northrop Grumman and Dynamics.

Executed technical design of physical products from concept to production.

• Developed and designed diverse digital and physical products collaboratively.
• Facilitated cross-team collaboration for seamless product delivery from discovery to production.
• Utilized design software, including Photoshop and Illustrator, to articulate design concepts.
• Applied design thinking principles throughout development processes.
• Created wireframes, mock-ups, user flows, and design presentations for stakeholder engagement.