Dynamic and seasoned leader with over 15 years of experience in program management, operational leadership, and team development within athletic, fitness, and recreational contexts. Proven expertise in designing and implementing comprehensive athletic programs, managing budgets, and fostering community engagement. Seeking to leverage extensive background in operational excellence and strategic planning as the Director of Athletics.
Overview
24
24
years of professional experience
Work History
Vice President of Customer Service & Sales
SwimOutlet.com
09.2013 - Current
Transformed Leadership & Sales Strategy: Revolutionized nascent sales team into leading revenue generator in the aquatics sector nationwide through implementation of innovative sales strategies and the cultivation of a culture of excellence.
Omnichannel & Team Development: Spearheaded the development and management of an international customer success team, delivering exceptional omnichannel support and integrating customer feedback across all organizational levels, emphasizing my commitment to enhancing member experience and satisfaction.
Innovative Program Development: Directed expansion and diversification of B2B sales force and pioneered the "Team Store" platform, demonstrating my capabilities in program innovation and operational management.
Strategic Marketing & Sales Growth: Executed strategic marketing and sales initiatives that escalated our team sales business from less than $1 million to over $30 million in annual revenue, showcasing significant growth and business development acumen.
Chief Operating Officer
Santa Clara Swim Club
01.2010 - 08.2013
Program Development & Growth: Spearheaded transformative reorganization that doubled total club membership through innovative programs such as Learn to Swim and Pre-Competitive Swim Teams.
Operational Excellence & Revenue Diversification: Initiated and managed new pool management business line, enhancing operational capabilities and diversifying revenue sources. Led to over $500k growth in revenue year 1.
Strategic Partnerships & Community Engagement: Cultivated key relationships with local educational and governmental organizations, significantly enhancing facility access and expanding program capacity.
Assistant General Manager
Club One
01.2009 - 08.2010
Facility Launch & Leadership: Played a pivotal role in the launch of a state-of-the-art community center and fitness facility, overseeing everything from staff recruitment to policy formulation.
Comprehensive Program Management: Led development and oversight of diverse programs across Aquatics, Child Care, and Athletics, driving significant improvements in member services and experiences through targeted training and development efforts.
Operational Management & Customer Service Excellence: Oversaw the daily operations of a 45,000 sq foot facility, delivering outstanding service to a community of 7,000 members.
Community Outreach and Athletics Director
Western Athletic Clubs (Bay Club)
Santa Clara
09.2005 - 12.2008
Event Leadership & Engagement: Orchestrated more than 30 large-scale health fairs and community events, markedly boosting club membership and engagement with meticulous planning and execution.
Budget & Vendor Management: Oversaw comprehensive budgets and cultivated vendor partnerships, achieving optimized resource use and enhanced return on investment.
Team Development & Operational Excellence: Directed a cross-functional team, promoting teamwork and efficiency, while implementing operational standards that elevated event quality and execution.
Diverse Program Management: Administered youth and adult sports leagues, including basketball and badminton, along with a range of martial arts and wellness programs, broadening club's recreational offerings.
Branch Manager
Enterprise Rent-A-Car
Santa Clara
08.2000 - 06.2005
Branch Management & Performance: Led South Bay's largest branch to peak customer satisfaction and financial success through effective operations and fleet management.
Brand & Efficiency Boost: Implemented marketing and development programs to enhance brand and operational efficiency.
Team Growth & Excellence: Advanced 15-member team's skills, improving service quality and operational performance.