Summary
Overview
Work History
Education
Skills
Hobbies and Interests
References
Timeline
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DAH-HABA CAMARA

Brooklyn,NY

Summary

Customer-focused and data-driven marketing student with a proven ability to engage diverse clients, solve problems, and communicate insights clearly. Experienced in market research, customer engagement, and cross-functional collaboration. Passionate about delivering value and supporting clients throughout their journey.

Overview

8
8
years of professional experience

Work History

Creative Director, Marketing

By Sira
Brooklyn, NY
05.2023 - Current
  • Designed and executed strategic branding initiatives for a modest fashion label, driving over 1 million impressions within the first month of release.
  • Developed visual and written marketing campaigns tailored to a niche demographic, enhancing emotional resonance and client connection.
  • Produced all creative direction for product campaigns and photoshoots, overseeing everything from concept to execution, to ensure brand consistency.
  • Conducted consumer insight research and competitive analysis to inform design decisions and positioning, contributing to consistently sold-out product launches.

Customer Engagement & SEO Consultant

AI Social Worker
New York, NY
02.2024 - 08.2024
  • Crafted data-driven content strategies and client training materials aligned with user needs, helping to increase engagement and brand reach across web and social platforms.
  • Delivered targeted onboarding and product education sessions for new users, improving retention and usability by directly addressing workflow needs and platform updates.
  • Conducted backtesting and performance tracking of SEO campaigns, generating reports and insights that improved site traffic and client conversion.
  • Produced polished, client-facing presentations and collaborated with cross-functional teams to translate technical strategy into accessible communications.

Market Research Associate

Foot Locker
New York, NY
02.2024 - Current
  • Interpreted purchasing patterns from over 200 customer interactions daily to develop real-time, data-backed insights on high-performing products and global consumer trends.
  • Presented findings to internal teams to enhance product targeting and customer engagement strategies.
  • Developed rapport with diverse clients, gathering feedback that informed targeted product recommendations and elevated the customer experience.

Education Volunteer

Islamic Research and Dawah Center
Brooklyn, NY
09.2017 - Current
  • Independently developed and delivered Qur'an-based workshops tailored to students aged 12, demonstrating initiative and strong organizational and communication skills.
  • Adapted educational content to varied learning styles using visual and interactive methods, improving engagement and knowledge retention.
  • Demonstrated adaptability and dedication by evolving teaching methods to fit learner needs and maintaining a collaborative environment.

Education

Bachelor of Business Administration - Marketing, Communication Studies

Baruch College - Zicklin School of Business
New York, NY
06-2025

Skills

  • CRM Software Familiarity
  • SEO & Data Analysis
  • Microsoft Office
  • Consumer behavior analysis
  • Cross-Team Communication
  • Customer Engagement
  • Consumer trend analysis
  • Target audience analysis
  • Qualitative research
  • Brand development

Hobbies and Interests

  • Basketball
  • Boxing
  • Traveling

References

  • Dr. Marina A. Badillo-Diaz

marina.a.badillo@gmail.com

929-265-8142

  • Steve Gold

sgold@gnfmarketing.com

  • Gino Perrotte

gino.perrotte76@login.cuny.edu

Timeline

Market Research Associate

Foot Locker
02.2024 - Current

Customer Engagement & SEO Consultant

AI Social Worker
02.2024 - 08.2024

Creative Director, Marketing

By Sira
05.2023 - Current

Education Volunteer

Islamic Research and Dawah Center
09.2017 - Current

Bachelor of Business Administration - Marketing, Communication Studies

Baruch College - Zicklin School of Business