Dahlia Dillon
Atlanta,GA
Summary
Results-driven social media manager with 6+ years of experience in developing and executing successful social media strategies. Seeking a challenging role in a dynamic organization where I can leverage my skills and expertise to drive brand awareness, engagement, and growth through strategic social media initiatives.
Overview
6
6
years of professional experience
Work History
Social Media Marketing Manager
Brittney K Branding Agency
07.2019 - 06.2023
- Actively engaged with our clients audiences on social media, driving meaningful conversations and strengthening the brand's presence
- Collaborated with external talent to conceptualize, and produce engaging short-form video content for Facebook, Instagram, YouTube, and TikTok
- Managed Social Media Associates, supporting their career development and ensuring successful execution of social media initiatives
- Implemented strategies to drive traffic and increase brand awareness through postings across Facebook, Instagram, Twitter, TikTok, LinkedIn, and YouTube
- Analyzed and identified trends in social data using tools such as Google Analytics, Facebook Insights, and Twitter Insights.
Social Media Coordinator
The Progress Report Media Group
02.2019 - 01.2023
- Tracked key performance indicators (KPIs) across social media channels, compiling regular reports for the marketing and content teams
- Managed online reputation management activities, ensuring a positive brand image across major social channels and online communities
- Explored opportunities to expand TPR’s social footprint, reaching new communities and audiences on multiple platforms
- Developed strategies for each specific platform, identified target audiences, and created compelling content to maximize engagement and reach on all social media channels.
Social Media Intern
Clark Atlanta University
09.2017 - 05.2019
- Oversaw and manage the University's online presence across various social media platforms, ensuring brand consistency and engagement
- Assisted in monitoring and analyzing social media metrics to evaluate the effectiveness of campaigns and inform future strategies
- Collaborated with the marketing team to develop and execute online campaigns, resulting in increased followers and heightened awareness of the University
- Responded to inquiries, comments, and messages in a timely and professional manner to provide exceptional customer service.
Education
Bachelor of Arts - Public Relations
Clark Atlanta University
Atlanta, GA05.2019
Skills
- Social media strategy development and execution
- Social media platform management and optimization
- Social media analytics and reporting
- Content creation and curation
- Social media advertising
- Community management
- Trend awareness and innovation
- Excellent communication and interpersonal skills
- Time management and organization
- Brand management
Timeline
Social Media Marketing Manager
Brittney K Branding Agency
07.2019 - 06.2023
Social Media Coordinator
The Progress Report Media Group
02.2019 - 01.2023
Social Media Intern
Clark Atlanta University
09.2017 - 05.2019
Bachelor of Arts - Public Relations
Clark Atlanta University