Summary
Overview
Work History
Education
Skills
Timeline
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Dahlia Hasen

South Boston,MA

Summary

Detail-oriented content strategist with extensive knowledge of social media and digital marketing. Committed to creating unique and aesthetically pleasing content that adapts to changing markets. Proficient in optimizing engagement through data-driven recommendations, showcasing strategic planning and content optimization skills. Demonstrates expertise in monthly reporting, highlighting KPIs, and providing actionable insights for continuous enhancement of content strategies. Achieved an average increase of 97% in followers and a 50% boost in impressions for both brand and individual clients over a two-year period. Equipped with a strategic mindset, an eye for trends, and a commitment to creating meaningful interactions. Ready to contribute skills and creativity to dynamic projects in content strategy and digital marketing.

Overview

3
3
years of professional experience

Work History

Content Strategist

Influent
12.2022 - Current
  • Crafts compelling posts and manages content on several client accounts, consistently monitoring engagement metrics to drive meaningful interactions
  • Presents content performance on a monthly basis, providing actionable insights and strategic recommendations based on these findings
  • Conducts regular profile audits, implementing improvements for enhanced visual appeal, relevance, and alignment with industry trends and best practices
  • Conducts client interviews monthly to gain insights for targeted content creation and strategy alignment
  • Develops and refines standard operating procedures, including AI integration, content creation, onboarding, and offboarding

Junior Account Executive

CSC Strategic Consulting
02.2021 - 12.2022
  • Created compelling content across Instagram, Facebook, and TikTok, maintaining alignment with the company's voice and mission to promote products effectively
  • Managed numerous social media brand accounts, driving engagement strategies for enhanced brand presence and loyalty
  • Led influencer outreach for brand partnerships, amplifying the brand's reach and influence
  • Executed a targeted paid advertising strategy to elevate brand awareness
  • Tracked performance of client accounts using analytics systems and conducted monthly assessments.
  • Conducted competitor and market analyses to identify trends and growth opportunities
  • Monitored and evaluated promotional campaign performance, presenting findings for optimization
  • Streamlined photography shot lists for visually compelling content

Education

BS in Business Administration -

Purdue University Global
02.2022

Skills

  • Audience Engagement
  • Digital Marketing
  • Competitive Analysis
  • Relationship Management
  • Content Strategy
  • Social Media Marketing
  • Lead Generation
  • Business Development
  • Brand Messaging
  • Internal Communications
  • Influencer Collaboration
  • Progress Reporting

Timeline

Content Strategist

Influent
12.2022 - Current

Junior Account Executive

CSC Strategic Consulting
02.2021 - 12.2022

BS in Business Administration -

Purdue University Global

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Dahlia Hasen