Daiana Rocha
Miami,FL
Summary
Senior Bilingual Communications Manager with over 20 years of experience in both public and private sectors. Specializing in strategic planning, brand positioning, and media relations. Proven track record of managing, high-stakes public events, and complex audio-visual projects, significantly enhancing stakeholder satisfaction. Strong expertise in crisis management ensuring effective branding and positive imagery. Exceptional interpersonal skills and natural talent for coaching and motivating team members.
Overview
27
27
years of professional experience
1
1
Certification
Work History
Investigative Senior Producer
WSVN - Channel 7
Miami , FL
02.2023 - Current
- Developed story ideas and conducted research to support investigative stories.
- Participated in daily editorial meetings with executive producers regarding upcoming stories.
- Maintained relationships with government agencies and law enforcement entities to obtain exclusive access to sensitive investigations.
- Request and reviewed data from public records requests and analyzed confidential documents for story development.
- Collaborated with attorneys to ensure accuracy of information in all broadcast content.
- Organized a team of researchers, editors, writers and field producers for investigative projects.
- Studied scripts and made revisions and changes for improvement to produce highly successful programs.
Social Media Manager
City of Miami and Bayfront Park
Miami, Florida
05.2022 - 02.2023
- Supervised the content creation and daily operations for the many social media platforms for the City of Miami and the Bayfront Park.
- Advanced communication strategies to amplify government messages within several groups, including, residents, tourist, and business stakeholders.
- Implemented successful digital marketing campaigns that boosted audience growth, promoted brand building, and increased revenue-focused activities.
- Oversaw daily operations of the social media team, delegating and supervising tasks of specialists, photographers, graphic designers and technical crew members.
- Developed and managed social media budgets, ensuring efficient allocation of resources for successful content and advertising.
- Collaborated with public figures, companies, and press, to boost and enhance the presence of the City of Miami on social media.
- Established and maintained working relationships with government officials, law enforcement, marketing agents/influencers and media representatives.
Multimedia Producer
The City of Coral Gables
Coral Gables, FL
01.2008 - 10.2020
- Served as Public Relations Specialist, Multimedia Producer, and Spokesperson for the City of Coral Gables.
- Crafted and presented communications from City Hall, elected officials, and City's administrative bodies, through the use of printed materials, press releases, and audio-visual public service announcements.
- Liaised with elected officials, city employees, residents, and entrepreneurs to address concerns and communication strategies to advance stakeholders' interests.
- Attend and monitor City commission meetings, and other municipal decision- making meetings, to record and report new government regulations and policies.
- Assisted elected officials with the preparation of speeches, briefs, and reports, while creating opportunities to address their constituents.
- Assisted in the development of scripts for various types of multimedia projects.
- Oversaw the execution of various public gatherings like press meetings, local community events, and government promotional efforts.
Television Host/News Reporter
America Teve
Miami, FL
03.2003 - 01.2004
- News Anchor /Reporter for 5 pm. and 10 pm. WJAN-41 newscasts.
- Responsible to produce daily assigned stories, sports segments and collaborate in the production and writing of the newscasts as needed.
- Maintained up-to-date knowledge of breaking news stories and responded to emergencies at any hour.
- Presented, produced and edited daily news or sports segments.
- Shaped narrative on key issues through effective storytelling and knowledge of public opinion.
Television Producer - Reporter
Univision Network
Miami, FL
03.1998 - 03.2003
- Writer for national network newscasts, Noticiero Univision, Primer Impacto and Despierta America.
- Segment Producer for Univision Sports.
- Responsible for researching, writing and producing both assigned stories and original concept stories.
- Simultaneous translation of written news from English to Spanish
- Reporters script proofreading
- Supervised editors selection of sound-bites and editing concept of assigned stories.
Education
J.D. - Juris Doctorate
Nova Southeastern University
Davie, FL05.2014
Bachelor of Arts - Political Science
Florida International University
Miami, FL05.2009
Skills
- Emmy Award Recipient Journalist
- Proficient Social Media Strategist
- Multimedia Campaign Manager
- Media Relations Expert
- Fundraising and Press Conference Management
- Positive Brand Strategist
- Crisis Management
- Audio-visual, print, and digital strategist
Certification
- 2017 Emmy Award for the original production of, "Embracing Autism, a Coral Gables Story."
- 2016 Media Relations and Law Enforcement Training by Fraternal Order of Police Florida State Lodge.
- 2016 Telly Award - Best Documentary
- 2016 Telly Award - Social Responsibility
Timeline
Investigative Senior Producer
WSVN - Channel 7
02.2023 - Current
Social Media Manager
City of Miami and Bayfront Park
05.2022 - 02.2023
Multimedia Producer
The City of Coral Gables
01.2008 - 10.2020
Television Host/News Reporter
America Teve
03.2003 - 01.2004
Television Producer - Reporter
Univision Network
03.1998 - 03.2003
J.D. - Juris Doctorate
Nova Southeastern University
Bachelor of Arts - Political Science
Florida International University
- 2017 Emmy Award for the original production of, "Embracing Autism, a Coral Gables Story."
- 2016 Media Relations and Law Enforcement Training by Fraternal Order of Police Florida State Lodge.
- 2016 Telly Award - Best Documentary
- 2016 Telly Award - Social Responsibility
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