Daiana Sanchez
Hollywood,FL
Work Preference
Work Type
Full TimePart TimeContract WorkGig WorkLocation Preference
On-SiteRemoteHybridImportant To Me
Career advancementWork-life balanceFlexible work hoursPersonal development programsWork from home optionSummary
Digital Marketing and Brand Strategy professional with 8+ years of experience supporting national events, digital campaigns, and high-visibility brand initiatives. Skilled in marketing design, event production, digital profile optimization, and client account management. Experienced in managing projects from concept to execution including event logistics, digital marketing campaigns, website development, and sponsorship coordination. Known for blending creative design skills with data-driven strategy to improve brand visibility and deliver measurable results.
Overview
11
11
years of professional experience
12
12
Years as a Photographer
7
7
Years as a Project Manager & Brand Strategist
6
6
Years of Accounting - Payables & Receivables
Work History
Digital Marketing Strategist | Account Manager
Real Grader - Digital Marketing Agency
09.2025 - 02.2026
- Lead digital marketing strategy and execution for professionals seeking to optimize their online presence and personal brand.
- Manage full client lifecycle including onboarding, account management, reporting, and long-term growth strategy.
- Implement AI-driven tools to streamline workflows, enhance reporting, and improve branding efficiency.
- Optimize digital profiles across major platforms including Google, Facebook, YouTube, and LinkedIn.
- Troubleshoot digital platform issues and support CRM integrations to improve operational efficiency.
- Coach clients on branding strategy, social media positioning, and reputation management.
- Design and edit branded content using Photoshop and other creative tools to maintain brand consistency.
- Collaborate with internal teams to ensure scalable marketing solutions and measurable client results.
Marketing Designer & Event Operations
GAWDA Trade Association
08.2018 - 06.2024
- Designed and executed marketing campaigns for national and regional trade association events serving 800+ members.
- Traveled nationally twice per year to assist in hosting 5-7 day conferences and large-scale trade shows.
- Designed digital and print marketing materials including brochures, signage, event programs, banners, and promotional graphics.
- Developed and managed event registration websites and digital event platforms.
- Built branded event apps with schedules, custom maps, and push notifications.
- Produced executive presentation decks and visual materials for large business sessions.
- Coordinated sponsor deliverables including custom signage, branded hotel key cards, and digital displays.
- Created and managed marketing campaigns across email, website, and social media platforms.
- Managed sponsorship invoicing, payments, and financial tracking using QuickBooks.
- Prepared financial reports and assisted with annual audit documentation.
Marketing & Accounts Receivable/Payable
Las Vegas Cuban Cuisine HQ
Hollywood, FL
03.2015 - 09.2017
- Oversee 15 locations, company vehicles, and owners’ personal accounts
- Receive payments, make deposits and process on QuickBooks
- Create and send invoices, Reconcile petty cash and bank statements
- Create marketing Ads for restaurant special events
- Oversee company master social media platforms (Website, Yelp, Delivery Wow/Eat 24)
- Oversee and manage catered events and conduct frequent restaurant location visits for inventory training
- Train new managers how to obtain Uniform Control, Alarm Codes & Health Dept. Certificates for all restaurants
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
- Proven ability to learn quickly and adapt to new situations.
- Excellent communication skills, both verbal and written.
- Worked well in a team setting, providing support and guidance.
- Demonstrated respect, friendliness, and willingness to help wherever needed.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Worked flexible hours across night, weekend, and holiday shifts.
- Managed time efficiently in order to complete all tasks within deadlines.
- Strengthened communication skills through regular interactions with others.
- Proved successful working within tight deadlines and a fast-paced environment.
Education
Bachelor of Arts - Communication Studies & Media & Photography
Skills
- Website Development
- CRM Systems
- API Integrations
- Email Marketing Platforms
- QuickBooks
- Creative Softwares
- Adobe Creative Suite - Photoshop
- Adobe Creative Suite - Illustrator
- Adobe Creative Suite - Premiere Pro
- Adobe Creative Suite - Lightroom
- Canva
- DJI Drone
- Insta 360 Camera Studio
- Canon EOS
- CapcutProfessional
Languages
Fluent in English
Fluent in Spanish
Personal Information
As a Digital Marketing Strategist
Over the years, I’ve worked across both agency and in-house roles, building campaigns, designing branded materials, and managing everything from websites to social content. A big part of my journey has been in large-scale events, where I’ve helped create and execute experiences for hundreds of attendees across the U.S. handling everything from early planning and budgeting to on-site execution, signage, and sponsor integrations.
I’ve had the opportunity to collaborate closely with developers, operations teams, and clients, building event platforms with app integrations, rolling out strategic content campaigns, and making sure every detail comes together seamlessly in real time. From VIP experiences to full conference environments, I enjoy creating moments that feel intentional, polished, and memorable.
I’m especially drawn to work that blends creativity, strategy, and hands-on execution and I’m always excited by opportunities that allow me to travel, create, and bring meaningful experiences to life.
Building meaningful connections has been one of the most rewarding aspects of my journey, whether through collaborating with talented peers or engaging with renowned speakers and respected authors, each experience has contributed to both my personal and professional growth.
Software
Adobe Creative Cloud
Photoshop
Lightroom
Premiere Pro
CapCut
Canva
Later, ZoHo CRM, & Facebook Business Manager
Quickbooks
Microsoft Office, Excel & PowerPoints
OneDrive
GoDaddy, WIX, Web Hosts
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments
- MS Excel - Prepared and formatted financial project reports, budget spreadsheets and expense reports for monthly review.
- Business Development: - Developed strong relationships transitioning Business introducing to the Digital World which resulted an increase in referrals over one-year period. Initiated key partnerships which resulted in revenue growth.
- Used Microsoft Excel to develop inventory, sponsorship & donation tracking spreadsheets.
- Supervised team of 8 staff members. Basically make sure SOP is being followed correctly making sure all pieces are doing best for the bigger picture.
- Achieved Great Recognition from Billion Dollar Companies by introducing our Custom App for Resourceful Events coming up and kept over 800 users engages in the branded app.
Timeline
Digital Marketing Strategist | Account Manager - Real Grader - Digital Marketing Agency
09.2025 - 02.2026
Marketing Designer & Event Operations - GAWDA Trade Association
08.2018 - 06.2024
Marketing & Accounts Receivable/Payable - Las Vegas Cuban Cuisine HQ
03.2015 - 09.2017
Broward College - Bachelor of Arts, Communication Studies & Media & Photography