Daija Whitfield
Rancho Cucamonga,CA
Summary
Accomplished higher-education professional with over a decade of experience in admissions, supervising and training, enrollment management, event operations, and team leadership. Recognized for delivering exceptional organizational results, fostering collaborative team environments, and executing complex projects with precision and creativity. Dedicated to empowering clients, students and staff through effective communication, innovation, and mentorship.
Overview
15
15
years of professional experience
Work History
Assistant Director of Enrollment Events
American Musical and Dramatic Academy (AMDA)
01.2013 - 01.2025
- Designed and directed large-scale enrollment, alumni, and recruitment events across both Los Angeles and New York campuses.
- Trained, supervised, and evaluated a team of 15 virtual and traveling Event Facilitators.
- Managed event and departmental budgets, organized staff expenditures, and presented financial summaries.
- Partnered with cross-departmental leaders to deliver impactful campus experiences and alumni engagement initiatives.
- Developed targeted programs to strengthen alumni relations and encourage post-graduation engagement.
- Developed and implemented enrollment strategies to increase student applications and retention rates.
- Collaborated with academic departments to align enrollment goals with institutional priorities.
- Analyzed enrollment data to identify trends and inform strategic decision-making processes.
- Mentored and trained enrollment staff to enhance team performance and service delivery.
- Coordinated recruitment activities, including open houses and informational sessions, to engage potential applicants.
- Spearheaded marketing initiatives targeting prospective students, resulting in higher application numbers and increased diversity in the student population.
- Managed a team of enrollment specialists, fostering a positive work environment and encouraging professional development.
Associate Director of Admissions
Education Management Corporation – Argosy University
01.2012 - 01.2013
- Provided comprehensive guidance and support to prospective students and families.
- Oversaw 1,000+ student records, reviewing 200–400 applications weekly.
- Directed campus-wide admissions events enhancing visitor engagement and conversion rates.
- Collaborated on digital process redesigns that improved efficiency and applicant satisfaction.
- Represented AMDA at regional and national recruitment events; trained admissions team leaders.
- Recognized as Employee of the Year for exceptional leadership, productivity, and service quality.
Affiliate & Outreach Manager, North America
Webmium, LLC
01.2010 - 01.2012
- Recruited, interviewed, and trained 74 affiliate partners and independent web designers.
- Conducted market research to drive recruitment strategies and brand expansion.
- Served as principal company spokesperson at networking and industry events.
- Coordinated community projects to strengthen visibility and client engagement.
- Assisted with annual budget preparation and expenditure tracking.
Education
Master of Arts - Education
Argosy University
Los Angeles01.2014
Bachelor of Arts - Communications
University of Southern California
01.2012
Skills
- SLATE
- Public Speaking
- Talisma
- ADP Workforce Now
- Microsoft 365
- CampusVue
- SchoolDocs
- Team Leadership
- Team Development/Training
- Cross-department collaboration
- Budget Management/Oversight
- Event Management/Planning
CORE COMPETENCIES
- Communication & Relationship Management
- Project & Event Management
- Strategic Planning & Execution
- Leadership & Team Supervision
- Analytical & Critical Thinking
- Problem Solving & Decision Making
- Creativity & Innovation
- Time Management & Prioritization
KEY STRENGTHS
- Prompt and effective idea execution
- Strong work ethic and initiative
- Skilled negotiator and collaborator
- Resourceful, innovative, and flexible
- Experienced in staff training and development
Timeline
Assistant Director of Enrollment Events
American Musical and Dramatic Academy (AMDA)
01.2013 - 01.2025
Associate Director of Admissions
Education Management Corporation – Argosy University
01.2012 - 01.2013
Affiliate & Outreach Manager, North America
Webmium, LLC
01.2010 - 01.2012
Bachelor of Arts - Communications
University of Southern California
Master of Arts - Education
Argosy University