Summary
Overview
Work History
Skills
Accomplishments
Certification
Timeline
Generic

Daine Dvorak

Summary

A seasoned and innovative Technical SEO Expert with a strong background in enhancing website visibility and search engine performance. Proven expertise in SEO strategy development, encompassing on-page, off-page, and technical aspects. Highly skilled in analyzing and optimizing website structures, improving page load speeds, and ensuring best practices are followed across web development, SEO, graphics designs, and other Google Ranking Factors. Demonstrated success in business process automation, streamlining existing deliverables with template development, keyword research, content mapping, and organic search campaign management, combined with a strong foundation in data-driven decision making and insightful reporting.

Overview

12
12
years of professional experience
1
1
Certificate
35
35

Innovative Proprietary SEO Automation Templates

Work History

SEO Supervisor

Woodruff
02.2022 - 01.2024
  • SEO Revenue Generation: Spearheaded the acquisition of multiple SEO projects, leading presentations to key stakeholders and generating over $200,000 in organic performance revenue in two years.
  • SEO SOP Development: Established over 50 comprehensive SEO SOPs, encompassing a range of tactics and deliverables. This resulted in a 27.5-hour reduction in employee onboarding time and standardized high-quality output.
  • Lead on AI Ambassadors team
  • Management and Leadership Experience: Run a freelance business on the side and delegate large portions of work. In my full-time job, I have fostered career growth within my teams, with all 5 direct reports at my last two jobs advancing to higher positions in 1–1.5 years. I have also developed in-house digital ADA compliance specialists.
  • Schema Strategy and Technical SEO: Enhanced SERP rich results from 14% to 39% across ~1,000 pages by applying advanced schema markup using AI as a helper with a custom model I created to simply require a copy paste of the webpage content to get all types, properties, and details, for any new content, resulting in a 43% rise in impressions and increased unbranded keyword rankings and substantial increase in organic traffic and influx across all channels.
  • Data-Driven SEO Campaigns: Led comprehensive data analyses for content and keyword strategies, resulting in successful organic performance campaigns with clear KPIs and net gains in execution.
  • Core Web Vitals - Fixing Performance Issues: Extensive experience with optimizing and maximizing server throughput across several server stacks. This includes having an in-depth understanding of the servers’ frameworks for Apache2 or NGINX, PHP, NodeJS, CMS, and CDN configurations for client websites.
  • Site Audits: Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
  • Keyword Targeting: Completed keyword research to target client customers based on keyword targeting.
  • Audits: Analyzed and audited clients' websites to address on-page, off-page, and technical/performance issues.

Digital Media Director, Owner

Jettlife Tech
01.2012 - Current
  • Determined monitoring benchmarks to analyze and improve website and social media performance with clients alignment on what success looks like in the data for all projects.
  • Coordinated online presence using web tools and social media channels.
  • Developed online portal for my clients to see all account details such as ongoing work, and progress of said work, invoicing and billing management, and includes a CMS for the clients developed work.
  • Managed vendors and external contributors for projects.
  • Spearheaded online communications strategy development through collaboration with team and decision-makers.
  • Track hours and expenses for each project, providing detailed breakdowns for client through a custom client portal I developed.
  • Submit and present curated professional proposals and project scopes to potential clients.
  • Proofread, edited, and evaluated final asset copy to verify content aligned organic performance standard operating procedures and aligns to meet clients KPI's.
  • Develop custom graphic images, short product or service promotional videos, developed AMP landing pages, WordPress websites, and more for paid ads/boosted posts, across all social media channels and Google Ads.
  • Provide services ranging from establishing a brands identity to full marketing campaigns across various channels (Social media - TikTok, Snapchat, Instagram, FB, Reddit, Organic Search, PPC, Radio, Billboards, and more)
  • Always include detailed analytic data collection to help prove KPI was achieved and use the data to iterate on the overall strategy depending on its success.
  • Monitor, record, and synthesis data analytics into tenable information to prove ROI along with meeting KPIs. Delegated and tracked each sub-freelancer's assignments to ensure deadlines adherence.
  • Ensured network, systems, data collection and integrity through preventative maintenance and upgrades to client services.
  • Proposed technical feasibility solutions for new functional designs and suggested options for performance improvement of technical objects.
  • Aligned freelance team and increased inter-team communication and data sharing through custom client portal I developed.
  • Consistently meet deadlines and requirements for all production work orders
  • Always iterating my proprietary marking strategies based on campaign data outcomes to increase their effective as applicable to other industries.
  • Amazon Web Services Cloud Engineering - fully deploy and configure salable WordPress website in the cloud and make it super fast, and run very cheap. Includes free SSL too.
  • Automated comprehensive competitor analyses to monitor and assess competitor strategies in ad placements, keyword utilization, bidding strategies, and landing page effectiveness to feed into my campaign KPI and aligned to strategies
  • Developed an index of over 58 comprehensive SEO Strategies for On-Page, Off-Page, and Technical that have been iterated and advanced over the years to have a bag of strategies to use across different industries.

Senior Search Engine Optimization Specialists

Intouch Solutions (Now Eversana Intouch)
06.2019 - 11.2021
  • Created over 12+ templates to streamline or automate processes to elevate teams' ability to perform more strategic work vs mundane data processing. This on average saved 45% time.
  • Developed link-building strategy with campaigns + internal processes and achieved a conversion rate of 11% on average for unlinked brand mentions link building. Net increase of 15% backlinks gained for the 4 sites this was used on.
    Performed extensive keyword research, categorization, and competitive analysis to identify specific opportunities to improve organic performance, or setup for organic success.
  • Created monthly performance reports pulling data from Google Analytics, Google Search Console, 3rd party tools (SEMrush, aHrefs, etc.), provided vital insights and next-step recommendations to improve and present to clients.
  • Collected and analyzed data to improve strategies for increased page visits and organic growth which lead to me building, implementing, and iterating effective SEO strategies.
  • Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids, and landing pages.
  • Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture, and content.
  • Created dynamic SEO strategies to exceed market competitors and meet client needs.
  • Analyzed and audited client websites to address performance issues and solve to meet Google's "Page Experience" algo ranking factor and make better user experience.
  • Maintain knowledge of current market trends and algorithm updates of top search engines.
  • Monitored performance of clients' marketing strategies and statistics to identify areas of improvement.
  • Increased profit margins by 15% through streamlined processes for my entire team.
  • Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
  • Oversaw daily operations to ensure high levels of productivity
  • Carried out day-day-day duties accurately and efficiently
  • Collaborated with Paid Search to achieve a net increase of 32% conversions from PPC Ads
  • Demonstrated respect, friendliness, and willingness to help wherever needed
  • Saved $7,300/project by implementing cost-saving initiatives that addressed long-standing problems.
  • Created plans and communicated deadlines to ensure projects were completed on time
  • Supervised work of contracted employees to keep on task for timely completion

Search Engine Optimization Specialists - Freelance

NOCIX
01.2017 - 05.2019
  • Collected and analyzed data to improve strategies.
  • Created and managed landing pages for products.
  • Developed and implemented techniques for increasing page visits and likes.
  • Managed paid search campaigns using Google Ads Many different campaign types and [Type] platforms.
  • Automated comprehensive competitor analyses to monitor and assess competitor strategies in ad placements, keyword utilization, bidding strategies, and landing page effectiveness to feed into my campaign KPI and aligned to strategies
  • Build, implement, and update effective SEO strategies.
  • Maximized strategic approaches by keeping up on performance and making appropriate adjustments.
  • Produced and submitted weekly reports outlining progress against KPI objectives.
  • Developed paid client ads for use on diverse social media platforms, achieving 5:1 average return on ad spend in sales. Net results: achieved ~380 engaged users per ad created, with 38% converting on average.
  • Develop and manage Google Ads Campaigns running over 10k a month.

Digital Marketing Strategist

Pro-Tow Auto Transport And Towing
08.2016 - 05.2019
  • Built, implemented and updated effective SEO strategies.
  • Grew effective online marketing strategies that netted the business from 1 location and 4 trucks, to 3 locations around Johnson County to become the #1 largest towing company of the county.
  • Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
  • Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
  • Analyzed usage patterns to understand ways in which customers used our towing services to continually enhance user experience.
  • Developed partnerships with local businesses to secure third party promotions.
  • Defined and tracked campaign effectiveness and adjusted strategies accordingly.
  • Increased revenue of LIFTnLOCK by 89% through effective marketing and a new website i developed.
  • Managed day-to-day functions of promotion and marketing departments.
  • Managed Google Ads - PPC campaigns, performance, and optimization of a $10,000/budget

Skills

  • Expert in Organic Website Optimization
  • Analytical & Critical Thinking Skills
  • Expertise in Artificial Intelligence
  • Prompt Engineering Guru
  • Proficiency in Brand Development and Digital Marketing
  • Advanced Budgeting and Resource Allocation Skills
  • Expertise in Business Administration & Process Automation
  • Strategic Business Planning Skills
  • Campaign Management Proficiency
  • Expertise in Client Website Analysis for Optimization
  • Strong Client Relationship Management
  • Cloud Engineering Expertise on Amazon Web Services
  • Proficient in Google Cloud Platform Engineering
  • Mastery in Comprehensive Technical Audits
  • Competitor Analysis Skills
  • Conflict Resolution Abilities
  • Committed to Continuous Learning
  • Highly Skilled in CMS performance & user experience optimizations
  • Cultural Awareness & Sensitivity
  • Data Analysis, transformation, visualization and Insightful Reporting To Create Actionable Insights
  • Decisive and Effective Decision-Making
  • Dependable and Responsible
  • Expertise in Data-Driven Strategy Development
  • Digital Marketing Skills
  • Proficiency in Dynamic Ad Copy Creation on StackAdapt
  • Adaptability to Changing Environments
  • Exceptional Multitasking Abilities
  • Excellent Communication Skills, Written and Verbal
  • Expertise in Data-Driven Campaign Development
  • Expert in Server Optimization, advanced skill level for AWS EC2 and LAMP Stacks
  • Advanced PC Computer Skills
  • Expert in PC Technical Support with 8 Years Experience
  • Proficient in Template Development (Excel, Google Sheets, Web Apps)
  • Expertise in WordPress Performance Optimization
  • Financial Management Skills
  • Comprehensive Digital Media Marketing Expertise
  • Google Advertising Certifications (Search, Mobile, Video, Display, Shopping)
  • Google Search Console Specialist
  • Advanced G-Suite Proficiency
  • Technical expert in Schema Markup Implementation
  • Knowledge of SEO, Web Development, AI, and LLMs, Industry Best Practices
  • Proficiency in Keyword Optimization
  • Expertise in Keyword Research & Content Mapping
  • Leadership Skills
  • Market Analysis Expertise
  • Marketing & Advertising Skills
  • Advanced Microsoft Office Skills with Integration Capabilities
  • Comprehensive Optimization Skills
  • Organic Search Campaign Management Expertise
  • Excellent Organizational and Time Management Skills
  • Performance Optimization Skills
  • Problem-Solving Expertise
  • Process Automation Skills
  • Process Optimization Expertise
  • Product Development Skills
  • Proficiency in Adobe Creative Suite
  • Proficient in Various CRM and task management Platforms (Wrike, Workplace, HubSpot, Bitrix24, ZohoCRM)
  • QA Analysis Automation Skills
  • Redirect Management and Bulk QA Automation Expertise
  • Reporting and Analysis Expertise Sales & Marketing Skills
  • Search Engine Marketing Expertise
  • Search Engine Optimization Specialist with 10 Years Experience
  • Self-Motivated
  • Knowledge of SEM Trends
  • Comprehensive SEO Strategy Skills (On-Page, Off-Page, Technical)
  • VBA Coding Skills for Microsoft Office Automation
    Social Media Marketing Expertise with 8 Years Experience
  • Statistical and Operational Analysis Skills
  • Strategic Planning Abilities
  • Strategy Development and Implementation Skills
  • Team Building and Collaboration Support Skills
  • Time Management Expertise
  • Leadership & Direct Reports Training & Development Skills
  • Commitment to Quality and Excellence
  • WordPress Development Proficiency
  • Expertise in New Client SEO Analysis & Opportunity Identification

Accomplishments

  • SEO Revenue Generation: Spearheaded the acquisition of multiple SEO projects, leading presentations to key stakeholders and generating over $200,000 in organic performance revenue in two years.
  • SEO SOP Development: Established over 50 comprehensive SEO SOPs, encompassing a range of tactics and deliverables. This resulted in a 27.5-hour reduction in employee onboarding time and standardized high-quality output.
  • Innovative AI SEO Strategies: Developed and deployed advanced AI strategies for SEO, notably including a custom GPT model for schema markup, providing much deeper advanced schema types applied and all possible properties relevant to the content, with enhancing turnaround times and resolves nesting & syntax issues efficiently.
  • AI Workflow Integration: Integrated AI tools into daily operations, cutting process times by 45%, boosting team productivity, and improving work accuracy and quality.
  • Core Web Vitals - Fixing Performance Issues: Optimized, and enhanced server throughput, CMS, and then CDN configurations for client websites, achieving "good" ratings in Core Web Vitals and a 43% increase in organic traffic for previously poorly ranked pages.
  • Management & Leadership Experience: Outside of running a side freelance business where I delegate lots of the work, in my full-time job I have fostered career growth within my team, with 100% of the 5 direct reports over my last 2 jobs advancing to higher positions in 1-1.5 years & developing an in-house Digital ADA Compliance Specialists.
  • Technical SEO and CWV Compliance: Collaborated closely with the development team to optimize client websites through brainstorming sessions, and my input helping resolve large issues from my extensive cloud engineering experience (~6+ years), meeting Core Web Vitals standards to get “Good” page rankings and generating a 43% increase in organic traffic for pages previously ranked as "poor."
  • Schema Strategy and Technical SEO: Enhanced SERP rich results from 14% to 39% across ~1,000 pages by applying advanced schema markup using AI as a helper with a custom model I created to simply require a copy paste of the webpage content to get all types, properties, and details, for any new content, resulting in a 43% rise in impressions and increased unbranded keyword rankings and substantial increase in organic traffic and influx across all channels.
  • Data-Driven SEO Campaigns: Led comprehensive data analyses for content and keyword strategies, resulting in successful organic performance campaigns with clear KPIs and net gains in execution.
  • SEO Process Automation: Developed over 25 unique SEO templates, saving an average of 86.7 hours per project in delivering SEO services for website development, redesigns, and routine monitoring.
  • Achieved SERP domination: Through a strategic organic search strategy - I achieved 80+ 1st place Google rankings for competitive non-branded keywords such as towing, jump start, and roadside assistance. Secured golden triangle visibility on valuable internet real estate.
  • Business Development: Created 3 businesses that are generating over 50K a year from an idea that client brought to me, i developed the branding, website, setup contact emails, phone lines, and social media pages.

Certification

  • LinkedIn Skills Tests Successfully Completed: Search Engine Optimizations, Search Engine Marketing, SEO, and more.
  • Prompt Engineering: Completed Several Free Online Courses for Prompt Engineering: 1) DeepLearning.AI: ChatGPT Prompt Engineering for Developers (Created in collaboration with OpenAI). 2) Prompt Engineering Institute Course
  • Google Ad Type Certified in all of the following Google Ad types - Search Ads, Mobile Ads, Video Ads, and Display Ads.
  • Google Analytics Certified (Some GA4 Training has been completed)
  • Certified Google Partner for 6 years, must manage over 50k in Ad Spend monthly to retain partnership.

Timeline

SEO Supervisor

Woodruff
02.2022 - 01.2024

Senior Search Engine Optimization Specialists

Intouch Solutions (Now Eversana Intouch)
06.2019 - 11.2021

Search Engine Optimization Specialists - Freelance

NOCIX
01.2017 - 05.2019

Digital Marketing Strategist

Pro-Tow Auto Transport And Towing
08.2016 - 05.2019

Digital Media Director, Owner

Jettlife Tech
01.2012 - Current

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Daine Dvorak