Daisy Barringer
San Francisco,CA
Summary
Creative and experienced content producer, storyteller, and copywriter with 10+ years of experience ready to take on varied and diverse writing projects. Passionate about finding and telling stories that resonate with audiences.
Overview
24
24
years of professional experience
Work History
Copywriter / EditorJournalist / Content Strategist
Independent Contractor
- Write and edit long-form articles for publications like Thrillist, Eater, WineCountry Media, Eventbrite, SFist, Adobe's blog, Patreon, Time Out, The Nob Hill Gazette, Hipcamp, Culture Trip, The Dodo, Dogster, xoJane, and others
- Copywriter and content strategist for brands like MyFitnessPal, Blue Shield of California, See's Candies, Eargo, Victoria's Secret, Bebe, AutoDesk, and Sephora. I am currently creating a library of health and wellness articles for a website that Guardian Direct plans to launch later this year.
Freelance Contributor; SF Editor (2014–2015)
Thrillist
08.2014 - Current
- Created the editorial strategy and story ideas for Thrillist San Francisco
- Wrote 7 original stories a week: food/drink, commentary, humor, guides, travel, news, etc., and used social media to drive engagement
- Developed and managed a network of freelancers with expert opinions to write articles; edited stories before publication
- After the SF Editor position was eliminated due to budget cuts (2015), I stayed on and have contributed 75+ articles a year to the SF and national site.
Marketing and Product Writer / Independent Contractor
MyFitnessPal
07.2021 - 08.2022
- Wrote compelling copy, including product, social media, marketing, in-app, and more.
- Developed and wrote an email campaign for new users to increase engagement.
Master Content Strategist / Independent Contractor
Blue Shield of California
01.2021 - 12.2021
- Crafted and edited engaging and educational healthcare communications, including website articles, emails, and direct mail. Boosted open rate for crucial emails encouraging members to make important appointments.
Content Strategist and Copywriter / Independent Contractor
NorCal Cannabis
04.2019 - 10.2019
- Conceptualized and executed strategy and copy (websites, social media, and in-store concepts) for a multi-brand retail portfolio with a focus on an experiential retail destination.
Editorial Manager & Creative Copywriter / Independent Contractor
Say Media
02.2011 - 01.2013
- Worked closely with influential media brands (style, tech, and living) and advertisers to create and implement successful custom content programs for high-traffic websites; wrote copy for advertising campaigns.
Social Media Writer / Independent Contractor
Sephora.com
09.2010 - 02.2011
- Wrote product reviews, tips & tricks, beauty news, etc., for Sephora's blog, created daily Facebook status updates, and managed Twitter account.
Sales Development Manager, Marketing Solutions; Communications & Editorial Manager
Six Apart, Ltd.
09.2007 - 06.2010
- Developed, implemented, and optimized custom marketing programs for major brand advertisers across the Six Apart Network
- Created editorial standards/best practices for custom marketing programs
- Ideated and wrote sales marketing collateral and marketing communications.
Copywriter
Bebe Inc.
05.2006 - 09.2007
- Crafted all marketing copy on a tight deadline including the website (headlines, product descriptions, etc.), emails, and print catalogs.
Undergrad Instructor
University of North Carolina Wilmington
08.2003 - 12.2005
- Sole instructor for undergraduate writing workshop classes while attending graduate school; prepared all curriculums, course materials, and lessons
- Used effective teaching and assessment methods to engage student interest and creativity.
Internet Copywriter
Victoria's Secret Direct
04.2001 - 07.2003
- Created all of VictoriasSecret.com's marketing, editorial, product, and customer service copy, including the website and emails
Writer for dELiA*s.cOm
dELiA*s, Inc.
04.2000 - 04.2001
- Wrote and edited high-quality content for a fun but fickle teenage audience.
Education
M.F.A. - Concentration in Creative Nonfiction Writing
University of North Carolina Wilmington
B.F.A - Dramatic Writing (Screenwriting And Playwriting)
New York University, Tisch School of The Arts
Beginner Stand-Up Classes
San Francisco Comedy College
Skills
- Copywriting
- Marketing communications expertise
- Creative Storytelling
- Content Writing
- Advertising Copy
- Content Strategy
- Email Marketing
- Brand voice development
- Product description writing
- Copy Editing
- Proofreading
- Editing and review
Timeline
Marketing and Product Writer / Independent Contractor
MyFitnessPal
07.2021 - 08.2022
Master Content Strategist / Independent Contractor
Blue Shield of California
01.2021 - 12.2021
Content Strategist and Copywriter / Independent Contractor
NorCal Cannabis
04.2019 - 10.2019
Freelance Contributor; SF Editor (2014–2015)
Thrillist
08.2014 - Current
Editorial Manager & Creative Copywriter / Independent Contractor
Say Media
02.2011 - 01.2013
Social Media Writer / Independent Contractor
Sephora.com
09.2010 - 02.2011
Sales Development Manager, Marketing Solutions; Communications & Editorial Manager
Six Apart, Ltd.
09.2007 - 06.2010
Copywriter
Bebe Inc.
05.2006 - 09.2007
Undergrad Instructor
University of North Carolina Wilmington
08.2003 - 12.2005
Internet Copywriter
Victoria's Secret Direct
04.2001 - 07.2003
Writer for dELiA*s.cOm
dELiA*s, Inc.
04.2000 - 04.2001
Copywriter / EditorJournalist / Content Strategist
Independent Contractor
M.F.A. - Concentration in Creative Nonfiction Writing
University of North Carolina Wilmington
B.F.A - Dramatic Writing (Screenwriting And Playwriting)
New York University, Tisch School of The Arts
Beginner Stand-Up Classes
San Francisco Comedy College