Daisy Estavil
Torrance,CA
Summary
An artistic individual with a desire to help people feel beautiful by matching suitable apparel with each body type. A reliable employee offering excellent communication and good judgment. Creative individual with many ideas to offer. Photography is a hobby that embraces the creative side. Brings related experience and dedication to meet production and quality goals. Hardworking Student offering hard work experience and extensive knowledge of the core subject matter. Meticulous and detail-oriented with excellent observational, organizational, and communication skills. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
6
6
years of professional experience
Work History
Product Development Manager
Skechers
Manhattan Beach, CA
12.2024 - Current
- Owned two seasonal product divisions, leading end-to-end product strategy, development, and lifecycle from concept through launch and in-season performance
- Managed and mentored a team of two Sample Coordinators and one Product Coordinator, ensuring alignment on development timelines and deliverables
- Analyzed sales performance and market trends, translating insights into assortment, pricing, and merchandising decisions to maximize sell-through
- Developed and prioritized product roadmaps aligned with business goals and consumer demand
- Translated market trends, customer feedback, and competitive research into product requirements and seasonal assortment strategy
- Collaborated cross-functionally with design, development, merchandising, and marketing teams to execute successful product launches
- Oversaw product data (SKUs, colorways, pricing, specifications), ensuring accuracy across internal systems
- Conducted factory visits in China to partner with manufacturers on development, quality assurance, and production timelines while strengthening supplier relationships
- Conducted market research through retail analysis and competitive shopping to identify emerging footwear trends, materials, and silhouette innovations.
Product Coordinator
Skechers
Manhattan Beach, CA
02.2024 - 12.2024
- Coordinated product launches by collaborating with cross-functional teams to ensure timely execution.
- Assisted in the creation of engaging product presentations for trade shows, conferences, and client meetings, showcasing unique features and benefits effectively.
- Monitored market trends and competitor activities to inform product development strategies.
Sample Coordinator
Skechers
Manhattan Beach, CA
08.2023 - 02.2024
- Coordinated sample procurement processes to ensure timely delivery of materials for product development.
- Streamlined communication between design, production, and marketing teams to enhance workflow efficiency.
- Managed inventory of samples, ensuring accurate tracking and availability for internal stakeholders.
- Assisted in the preparation and organization of sample presentations for client meetings and trade shows.
Lead Stylist
Threadbeast
Vernon, California
08.2021 - 03.2023
- Analyzed fashion trends and customer preferences to inform product selection and styling strategy.
- Managed product data, sample tracking, and showroom organization using Excel and Google Sheets to support launches and merchandising decisions.
- Collaborated cross-functionally with marketing, sales, and creative teams to prepare photoshoots, social content, and product rollouts.
- Oversaw high-volume sample operations (90+ packages/day) while maintaining quality control and ensuring timely delivery.
WAREHOUSE ASSOCIATE
Amazon
09.2020 - 04.2021
- Performed inventory control, such as counting, and stocking merchandise.
- Used hand-held devices and computers to record and monitor inventory levels and completed audits to uncover and address inaccuracies
- Labeled and accurately moved customer orders to meet shipment timetables and minimize errors
- Manually or mechanically loaded and unloaded materials from pallets, skids, platforms, cars, lifting devices, or other transport vehicles
- Managed product staging to efficiently transfer items between receiving, storage and shipping locations
- Checked packages and merchandise for damage and notified vendors.
Education
Digital Media Studies
California State Dominguez Hills
Carson, CAMedia Studies
El Camino College
Torrance, CACulver City High School
Culver City, CASkills
- Product Lifecycle Management (Concept → Launch → In-Season Performance)
- Product Roadmapping & Prioritization
- Assortment Planning & Merchandising Strategy
- Sales & Market Trend Analysis
- KPI Tracking & Reporting (Weekly / Monthly)
- Customer Feedback Analysis
- Forecasting & Sell-Through Optimization
- Team Management & Mentoring (Sample Coordinators, Product Coordinator)
Product Management & Strategy:
Data & Analytics:
Leadership & Collaboration:
- Cross-Functional Collaboration (Design, Development, Merchandising, Marketing)
- Stakeholder Communication
- Factory & Supplier Management (Domestic & International)
- Quality Assurance & Production Oversight
- SKU, Colorway, Pricing & Specification Management
- Apparel / Footwear Product Development
- Microsoft Excel / Google Sheets (Advanced)
- Product Data Systems / PLM Tools
- Market Research & Trend Analysis
Operations & Supply Chain:
Industry & Tools (optional but strong):
Timeline
Product Development Manager
Skechers
12.2024 - Current
Product Coordinator
Skechers
02.2024 - 12.2024
Sample Coordinator
Skechers
08.2023 - 02.2024
Lead Stylist
Threadbeast
08.2021 - 03.2023
WAREHOUSE ASSOCIATE
Amazon
09.2020 - 04.2021
Digital Media Studies
California State Dominguez Hills
Media Studies
El Camino College
Culver City High School