Daisy Hernandez
Norwalk,CA
Summary
Sales professional with proven track record in retail environments, focusing on customer interaction and sales growth. Known for reliability and adaptability in meeting dynamic customer needs and market conditions. Possesses strong communication and collaboration skills, contributing to team success and consistent achievement of sales goals.
Experienced with customer relationship management, ensuring high levels of customer satisfaction and retention. Utilizes persuasive communication techniques to drive sales and foster customer loyalty. Track record of effectively collaborating with team members to achieve sales objectives and maintain positive store environment.
Overview
14
14
years of professional experience
Work History
Sales Associate
Adidas
Ontario, CA
08.2023 - 09.2025
- Delivered exceptional customer service, enhancing shopping experience and fostering brand loyalty.
- Assisted in inventory management, ensuring accurate stock levels and product availability.
- Collaborated with team members to create engaging visual merchandising displays that drove sales.
- Demonstrated product knowledge to educate customers on features and benefits, increasing sales conversions.
- Participated in training sessions, gaining expertise in sales techniques and Adidas brand initiatives.
- Supported promotional events by organizing merchandise displays and engaging with customers to drive traffic.
- Handled cash transactions efficiently while adhering to company cash handling policies, ensuring accuracy in all financial exchanges.
- Managed returns, exchanges and refunds in accordance with store policy.
- Prepared merchandise for sales floor by pricing or tagging.
Team Leader
Adidas
Cerritos, CA
08.2019 - 11.2021
- Lead and motivate hourly associates, conduct training, assign duties, and provide coaching to improve performance.
- Drive sales, meet targets, resolve customer issues, and create an enthusiastic brand experience.
- Help achieve store profitability, manage workflows, and track key performance indicators (KPIs).
- Collaborate with supervisors to manage teams (up to 50 associates), monitor workflows, and handle volume.
- Use WMS (Warehouse Management System), RF guns, and computer systems to log activities and track performance.
Visual Merchandising Team Lead
Adidas
Torrance, CA
08.2018 - 08.2019
- Led visual merchandising initiatives to enhance brand presentation and customer engagement.
- Developed seasonal display concepts aligning with marketing strategies and target demographics.
- Trained and mentored team members on visual standards and best practices.
- Collaborated with cross-functional teams to coordinate merchandising efforts across multiple locations.
- Analyzed store performance metrics to optimize product placement and visual impact.
- Executed in-store events that elevated brand experience and increased foot traffic.
- Managed inventory levels for promotional displays, ensuring timely replenishment of merchandise.
- Boosted sales performance through strategic placement of high-demand products and promotional materials.
- Oversaw window displays that captured shopper attention, driving foot traffic into the store.
- Contributed to a positive work environment by fostering teamwork among fellow employees and consistently providing constructive feedback.
Assistant Manager of Merchandising
Aeropostale
Torrance, CA
10.2015 - 07.2018
- Plan/execute flawless monthly floor sets, weekly promotional changes, marketing, window updates, and markdowns with partnership of Store Manager per company direction
- Train/Coach store team on execution of visual excellence using company tools
- Train/Coach and support visual/merchandise flow specialist roles
- Participate in the implementation of marketing and visual strategies to expand profit margins within the store
- Analyze daily sales reports and department flash reports to locate top selling items and react to sell through based on inventory level
Assistant Manager of Operations
Aeropostale
Torrance, CA
07.2013 - 10.2015
- Maintain an organized marketing zone and stock room
- Support in recruiting/interviewing, hiring, training, and developing of part time and full time associates during peak seasons
- Complete monthly self store audits and locate areas of opportunity
- Train/Coach/Model all company Loss Prevention strategies and procedures to maintain a low shrink number
- Partner with Store Manager in utilizing company reports to identify opportunities for selling focus within the store
- Serve as a key manager in directing yearly store wide inventory and seasonal inventories
- Assist Store Manager in the completion of weekly schedule
- Handled all incoming and outgoing transfers and salvaged items
Sales Associate
Aeropostale
Cerritos, CA
08.2011 - 07.2013
- Constantly recognized as top seller within the storeHeld the accessory, visual, and cash wrap specialist roles through a period of time
- Trained peers in keeping high visual and accessory presentation standards
- Assisted in setting monthly floor sets
- Offered highest level of customer service following company selling strategies
Education
Cerritos College
Norwalk, California, CAHigh School Diploma -
John Glenn High School
Norwalk, CA06.2011
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Sales Associate
Adidas
08.2023 - 09.2025
Team Leader
Adidas
08.2019 - 11.2021
Visual Merchandising Team Lead
Adidas
08.2018 - 08.2019
Assistant Manager of Merchandising
Aeropostale
10.2015 - 07.2018
Assistant Manager of Operations
Aeropostale
07.2013 - 10.2015
Sales Associate
Aeropostale
08.2011 - 07.2013
Cerritos College
High School Diploma -
John Glenn High School