Daisy Song
Vacaville
Summary
Dynamic and results-oriented growth and performance marketing leader with extensive expertise in paid media, SEO, conversion rate optimization, and web performance optimization. Proven track record of driving substantial revenue growth, enhancing ROAS, and achieving significant conversion rate improvements for prominent U.S. brands in the retail, franchise, and e-commerce sectors. Combines strategic marketing insights with technical proficiency to develop and optimize high-speed, SEO-focused WordPress websites that enhance user engagement and drive conversions. Adept at taking ownership of performance outcomes, collaborating across teams, and leveraging data analytics to uncover growth opportunities and scale successful initiatives.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Growth & Performance Marketing Lead
Orca Strategies LLC
01.2023 - Current
- Led end-to-end digital growth initiatives across SEO, paid media, CRO, and website optimization
- Designed and developed SEO-optimized, high-performance WordPress websites focused on usability, speed, and conversion
- Drove 20–60% revenue growth through integrated SEO, paid media, and conversion optimization
- Improved ROAS by 1.5×–3× across Meta, Google, and TikTok Ads via continuous testing and optimization
- Increased organic traffic by 40–120% through SEO-focused site architecture, content strategy, and technical optimization
- Reduced page load time by 30–70%, improving Core Web Vitals and mobile UX, leading to higher engagement and conversions
- Delivered 15–45% conversion rate lifts through UX improvements, CRO-focused copywriting, and funnel optimization
- Executed influencer marketing campaigns generating 2×–5× ROI
Supported multi-location and franchise growth for nationwide U.S. retail and service brands
Code Coach (Part-Time)
theCoderSchool
01.2024 - 05.2024
- Delivered customized weekly coding instruction tailored to individual skill levels
- Taught Scratch, HTML, CSS, JavaScript, and Python
- Communicated technical concepts clearly to non-technical audiences
Freelance Software Engineer
Independent
01.2022 - 05.2024
- Delivered full-stack software solutions for real-world business use cases
- Designed and developed microservice-based web applications and REST APIs
- Built scalable backend services and responsive front-end interfaces
- Translated business requirements into technical solutions for non-technical stakeholders
Education
Bachelor of Science - Computer Science
Changchun University of Science And Technology
Jilin, China06-2012
Skills
- SEO
- WordPress
- Conversion optimization
- Digital marketing expertise
- Multitasking Abilities
- Creative thinking
- Keyword research
- Google ads expertise
Certification
- Hack Reactor | Software Engineering - 2022
Languages
English
Full Professional
Chinese (Mandarin)
Native or Bilingual
Timeline
Code Coach (Part-Time)
theCoderSchool
01.2024 - 05.2024
Growth & Performance Marketing Lead
Orca Strategies LLC
01.2023 - Current
Freelance Software Engineer
Independent
01.2022 - 05.2024
Bachelor of Science - Computer Science
Changchun University of Science And Technology