Summary
Overview
Work History
Education
Skills
Languages
References
Timeline
Generic

Alexandria Wilson

Los Angeles,CA

Summary

Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 8+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.

Overview

8
8
years of professional experience

Work History

Field Marketing Manager - Suntory

Havas Street
01.2023 - 11.2023
    • Generated leads and created brand awareness in new markets for the Suntory portfolio.
    • Planned and executed internal and external marketing events.
    • Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
    • Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.

Product Marketing Specialist

Meta
11.2021 - 10.2023
  • Continually expanded knowledge of the Meta Quest product line.
  • Assisted with demonstrations for the Meta Quest to showcase functionality and drive sales at experiential events
  • Generated reports to track performance and analyze trends.
  • Diagnosed and troubleshot hardware, software and network issues.

Marketing Manager

Anheuser-Busch
07.2021 - 07.2023
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.

Tour Manager

Toyota Motor
08.2020 - 02.2022
  • Oversaw marketing, PR and location-specific promotions.
  • Coordinated accommodations for crew and tour transportation between destinations.
  • Anticipated problems with meeting tour deadlines and developed alternative plans.
  • Supported team in delivering top-shelf tour entertainment by smoothly handling operational needs.

Events Marketing Executive

Expedia Group
07.2019 - 05.2020
  • Worked with director on direct market research, competitor analysis, customer service and retention monitoring processes and initiatives.
  • Used CRM software to administer, track and troubleshoot finance matters and monitor actualized costs.
  • Maintained marketing calendar, project timelines, settlement reconciliations and post-event recap summaries for concerts and events.
  • Collaborated closely with in-house or external creative agencies to design marketing materials such as brochures and adverts.

Field Marketing Manager

KNBIS
01.2016 - 06.2019
  • Generated leads and created brand awareness in new markets for KNBIS.
  • Led development and implementation of company-level marketing plans to achieve revenue and brand exposure goals.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Conducted market research to identify new opportunities and target markets.

Education

Bachelor of Science - Marketing And Cognitive Psychology

California State University - Northridge
Northridge
06.2019

Skills

  • Marketing Strategy: Developed and executed comprehensive marketing strategies to achieve business objectives
  • Team Management: Successfully led and managed teams to deliver high-quality results
  • Influencer Marketing: Planned and executed influencer marketing campaigns to enhance brand visibility
  • Account Management: Proven ability to build and maintain strong client relationships, driving customer satisfaction and business growth
  • Experiential Marketing: Planned and executed experiential marketing events to create memorable brand experiences

Languages

English
Native or Bilingual
Spanish
Full Professional
Tagalog
Professional Working

References

  • Dajon Hawkins 562-682-9768
  • Daniella Ellia 310-818-1755
  • Austin Wilkes 601-750-0550

Timeline

Field Marketing Manager - Suntory

Havas Street
01.2023 - 11.2023

Product Marketing Specialist

Meta
11.2021 - 10.2023

Marketing Manager

Anheuser-Busch
07.2021 - 07.2023

Tour Manager

Toyota Motor
08.2020 - 02.2022

Events Marketing Executive

Expedia Group
07.2019 - 05.2020

Field Marketing Manager

KNBIS
01.2016 - 06.2019

Bachelor of Science - Marketing And Cognitive Psychology

California State University - Northridge

Similar Profiles

CREATE PROFILE
Alexandria Wilson