Dakota Seven

Responsible for managing all brands, distribution channels, and deployment of solutions and marketing strategies for the assigned region. Responsibilities include, but are not limited to, business and marketing development, customer expectation management, management of area market research, strategic direction for promotions and advertising, revenue growth, and ongoing customer experience improvement.

• Plan and implement digital marketing and social media management.
• Coach and lead the community sales team, which includes sales directors, sales assistants, and executive directors.
• Focus on driving census, increasing revenue, and promoting culture and brand.
• Hired and motivated high-performing sales team.
• Fostered a culture of continuous improvement by encouraging feedback and innovation within the sales team.
• Monitored customer service levels provided by regional staff to ensure high standards were maintained.
• A respected leader recognized for exceptional interpersonal skills and diplomatic finesse, with a proven ability to motivate teams and foster high-level collaboration that consistently delivers outstanding strategic outcomes.

• Same responsibilities as listed for the current role above, but to include lease-up communities and new acquisition properties.

Worked with the leadership team and community staff to establish and meet sales and occupancy goals. Responsible for advising on revenue generation and marketing efforts for existing, new acquisitions, and underperforming communities.

• Monitored competitor activities and adjusted strategies to maintain competitive advantage.
• Reviewed pricing structures across different product lines in order to maximize profits.

Field-based position specializing in supporting new developments during lease-up through stabilization. Developed marketing plans to promote new communities locally, and worked with onsite marketing and sales teams to pre-lease units prior to opening. Coached and managed a sales team to exceed sales goals.

• Identified areas of improvement within existing processes and implemented solutions accordingly.

Grew revenue and increased census, managing all aspects of sales in the community through designated outside sales activities. Achieved and exceeded budget occupancy for the community. Maximized opportunities for in-house and external sales, public relations, and the content and effectiveness of the CRM database.

• Identified opportunities for new business partnerships or other growth initiatives.
• Maintained up-to-date knowledge of industry trends and competitive landscape.
• Collaborated with other departments to coordinate strategic marketing activities.

Introduced potential residents to the concept of assisted living and memory care, in order to obtain sales. Assisted the community sales director in managing the commmunity CRM, maintained sales collateral, coordinated and obtained all move in papaerworkand prepared resident administrative file.

• Completed daily reports on sales performance metrics such as units sold per hour, day, week, month.
• Utilized CRM systems to track customer interactions and sales opportunities.
• Provided customer service by answering questions, resolving problems, and responding to complaints in a timely manner.