Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Dakota Tidwell

Summary

Results-driven Marketing Specialist with a proven track record of developing and executing successful marketing strategies. Over the past several years, have excelled in influencer management, social media strategy, and community engagement, contributing to significant growth in brand visibility and user engagement. A flexible team player, that will bring a wealth of experience in both traditional and digital marketing, consistently delivering measurable results in various areas of marketing.

Overview

3
3
years of professional experience

Work History

Community Manager

Glitch Energy & 4D Gaming
07.2023 - Current
  • Managed 71 creators across both brands while onboarding 46 new creators across both brands with total social footprint totaling well over 80 million.
  • Developed and managed new creator pipelines, including conducting calls with potential creators, prospecting for brand-aligned individuals, and coordinating product distributions.
  • Executed comprehensive social media strategies, crafting engaging graphics using Photoshop for various platforms.
  • Spearheaded community engagement on Discord, addressing support queries, and maintaining an active community through giveaways and announcements.
  • Orchestrated frequent giveaways to seed products with influencers and stimulate organic growth.
  • Managed commission and stipend payouts efficiently.
  • Established and nurtured relationships with influencers, activating them through authentic integrations to drive sales.
  • Conducted negotiations with creators and facilitated deal executions.
  • Ensured constant communication with creators to enhance satisfaction levels.
  • Successfully signed on new creators and worked on optimizing existing creator deals.
  • Coordinated production of co-branded mouse pads for creators, overseeing entire process.
  • Vetted applications for our partner program, ensuring alignment with brand standards.

Partnerships Manager

Chess.com
11.2022 - 07.2023
  • Achieved significant milestone within first 90 days by tripling Daily Active Users (DAUs) and doubling new user registrations, maintaining this growth consistently throughout tenure.
  • Orchestrated outreach efforts, management, and collaboration with over 400 influencers, strategically activating them in key initiatives and events.
  • Collaborated closely with CEO and CCO to set, track, and achieve several key performance indicators (KPIs).
  • Partnered with VP of Partnerships to successfully activate and execute several crucial events, including:
  • Collaborated with NBA star Luka Doncic on creation of specialized Chess.com Bot.
  • Conducted outreach to NFLPA and NBAPA, resulting in successful execution of specialized BlitzChamps and HoopChamps events.
  • Coordinated special event in collaboration with college growth team, featuring UCLA player Jaime Jaquez Jr. and Gordon Hayward resulting in Gordon Hayward specialized Chess.com Bot.

Marketing Specialist

GameFacedGG
12.2021 - 11.2022
  • Oversaw and managed all outward-facing communications, ensuring cohesive and impactful brand presence across social media, websites, and email channels.
  • Successfully conceptualized, created, and executed marketing campaigns to drive growth and maintain engagement on social media platforms and Discord communities.
  • Advocated for product development and implementation based on insights gathered from community interactions on social media and Discord, contributing to enhanced user experiences.
  • Planned and executed strategic marketing initiatives, leveraging referral networks to foster business development and expand reach.
  • Collaborated closely with in-house design team, providing creative direction and working collaboratively to develop visually compelling content that aligned with brand objectives.

Marketing And Partnerships Manager

G FUEL
02.2021 - 04.2022
  • Led specialized department focused on activating influencers and orchestrating measurable marketing campaigns for new product launches, ensuring effective coordination and execution.
  • Played key role in acquisition, management, and day-to-day oversight of 25 gaming influencers, fostering strong relationships and optimizing collaboration.
  • Pioneered expansion of G FUEL's target audiences by securing long-term deals with collegiate athletes, positioning G FUEL as first titled brand to achieve this milestone.
  • Exceptionally managed partnerships with influencers, collectively reaching footprint exceeding 40 million.
  • Tracked and reported on marketing campaign responses, providing valuable insights for future strategic planning.
  • Successfully acquired, managed, and negotiated with over 100 influencers for one-off campaigns, maximizing return on investment through deliverable accountability and post coordination.
  • Generated over 100 million impressions for G FUEL within first 10 months exclusively through one-off campaigns, maintaining cost-per-thousand impressions (CPM) below $1.
  • Coordinated resources and crafted comprehensive marketing plans for product launches and events, ensuring alignment with organizational goals and objectives.

Education

Business Administration and Management in General -

Seminole State College of Florida
Sanford, FL
05.2019

Financial Operations -

Seminole State College of Florida
Sanford, FL
05.2019

Skills

  • Microsoft Office
  • Leadership
  • Strategic Marketing
  • Influencer Management
  • Partnership Management
  • Analytics and Reporting
  • Audience Development
  • Cost Management
  • Collaboration and Coordination
  • Community Engagement
  • Campaign Optimization

Timeline

Community Manager

Glitch Energy & 4D Gaming
07.2023 - Current

Partnerships Manager

Chess.com
11.2022 - 07.2023

Marketing Specialist

GameFacedGG
12.2021 - 11.2022

Marketing And Partnerships Manager

G FUEL
02.2021 - 04.2022

Business Administration and Management in General -

Seminole State College of Florida

Financial Operations -

Seminole State College of Florida

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Dakota Tidwell