Dale Harper
Digital Marketing
Santaquin,UT
Summary
Performance-driven marketer with proven expertise in digital advertising, A/B testing, and marketing analytics. Successful at working with diverse teams to develop comprehensive approaches to optimize marketing performance. Knack for developing creative, data-based solutions.
Overview
4
4
years of professional experience
6
6
years of post-secondary education
Work History
Freelance Marketer
DGM Starter
Santaquin, UT
12.2020 - Current
- Collaborated with a publicly traded company to launch initial advertising efforts in the USA.
- Managed advertising efforts for a B2B SaaS startup. Effectively lowered the CAC to the specified target.
- Built and executed growth strategies for multiple DTC startups. Ensuant growth led to additional rounds of funding.
- Directed sales, referrals, partnerships, and financial operations within the business domain.
Digital Analytics & CRO Manager
Smart Panda Labs
Orlando, FL
06.2022 - 07.2023
- Coordinated with IT and web development teams to improve visitor experiences on client websites
- Developed consumable, data-driven presentations for quarterly client meetings.
- Orchestrated end-to-end management of an A/B testing platform, encompassing ideation, definition, design, launch, and analysis.
- Managed Google and Microsoft ad accounts for clients with annual ad spend exceeding $2 million.
Digital Marketing Manager
Set Fire Creative
Orem, UT
03.2020 - 06.2022
- Utilized SEO, CRO, Facebook Ads, Google Ads, and LinkedIn Ads to create and enhance digital marketing strategies for over 20 clients.
- Recruited, trained, and managed a team of junior marketers, achieving a company best retention rate of 88%.
- Innovated and developed three new service offerings, generating a 15% increase in company revenue.
- Collaborated with executive team to analyze performance metrics and strategize growth opportunities for the organization.
SEO Intern
97th Floor
Lehi, UT
11.2019 - 02.2020
- Ran audits to find new target keywords and other SEO improvements for our clients’ organic traffic.
- Researched and brainstormed new content campaigns to pitch to our clients.
- Received weekly training on every aspect of digital marketing from company VPs.
Education
Bachelor of Science - Digital Marketing
Utah Valley University
Orem, UT05.2022
Associate of Science - Business Management
Utah Valley University
Orem, UT 01.2019 - 12.2021
Certificate of Completion - Accounting
Utah Valley University
Orem, UT 01.2019 - 12.2021
Skills
- Digital Marketing Strategy
- Paid Search & Social Media Advertising
- Conversion Rate Optimization (CRO)
- Team Leadership & Management
- Google Analytics 4
- Keyword Research
- Cross-functional Collaboration
- Campaign Optimization
- G-Suite
- Analytical and Critical Thinking
Timeline
Digital Analytics & CRO Manager
Smart Panda Labs
06.2022 - 07.2023
Freelance Marketer
DGM Starter
12.2020 - Current
Digital Marketing Manager
Set Fire Creative
03.2020 - 06.2022
SEO Intern
97th Floor
11.2019 - 02.2020
Associate of Science - Business Management
Utah Valley University
01.2019 - 12.2021
Certificate of Completion - Accounting
Utah Valley University
01.2019 - 12.2021
Bachelor of Science - Digital Marketing
Utah Valley University