Summary
Overview
Work History
Education
Skills
Timeline
Generic

Dale Kellerman

Jacksonville

Summary

Dynamic retail professional with extensive experience as a Store Owner at Neptune Wholesale, excelling in market trend analysis and supplier negotiation. Proven track record of enhancing customer satisfaction and driving sales growth through innovative marketing strategies and effective team leadership. Skilled in inventory management and fostering strong customer relations to boost brand loyalty.

Overview

14
14
years of professional experience

Work History

Store Owner

Neptune Wholesale
Jacksonville
02.2018 - 11.2024
  • Managed daily store operations to ensure smooth workflow and customer satisfaction.
  • Developed marketing strategies to increase product visibility and attract customers.
  • Oversaw inventory management to maintain optimal stock levels and reduce waste.
  • Trained and mentored staff to enhance service quality and operational efficiency.
  • Coordinated supplier relationships for timely product procurement and pricing negotiations.
  • Analyzed sales trends to inform purchasing decisions and promotional activities.
  • Ensured compliance with safety regulations and maintained a clean store environment.
  • Maintained records of sales, profits and losses within the store.
  • Welcomed customers and offered assistance with browsing and purchasing needs.
  • Resolved customer complaints in a timely manner while maintaining a positive attitude.
  • Performed daily operations such as opening and closing the store, cashiering, stocking merchandise.
  • Managed inventory levels, restocking shelves as needed.
  • Provided training for employees on product knowledge and customer service techniques.
  • Prepared for new product lines and seasonal changes by running in-store and online clearance events.
  • Created a unique shopping experience for customers by providing personalized service.
  • Developed store policies and procedures to ensure customer satisfaction.
  • Increased business by developing new marketing and promotional strategies.
  • Negotiated contracts with vendors to secure best prices for products.
  • Assisted with purchasing decisions based on customer demand and current market conditions.
  • Planned promotional campaigns for new products or specials.
  • Oversaw the maintenance of all equipment used in the store's operations.
  • Monitored and supervised customer's activities in store to detect signs of attempted theft.
  • Kept team on track by assigning and supervising activities and giving constructive feedback.
  • Directed and managed employees to consistently meet performance targets.
  • Developed and implemented a customer loyalty program to increase repeat business.
  • Promoted business on social media platforms to maximize brand identity and generate revenue.
  • Supervised performance of workers with goals of improving productivity, efficiency and cost savings.
  • Managed sales presentations to promote product and brand benefits.
  • Conducted market research activities and competitive analysis to facilitate implementation of aggressive company marketing strategy.
  • Reviewed financial statements and sales or activity reports to measure productivity or goal achievement.
  • Prepared staff work schedules and assigned team members to specific duties.
  • Completed thorough opening, closing, and shift change functions to maintain operational standards each day.
  • Coordinated and directed activities of businesses or departments concerning production, pricing and sales.

Store Owner

Young Loud and Snotty
Atlantic Beach
08.2010 - 07.2024
  • Managed daily store operations to ensure smooth workflow and customer satisfaction.
  • Developed marketing strategies to increase product visibility and attract customers.
  • Oversaw inventory management to maintain optimal stock levels and reduce waste.
  • Trained and mentored staff to enhance service quality and operational efficiency.
  • Implemented customer feedback systems to improve service delivery and product selection.
  • Coordinated supplier relationships for timely product procurement and pricing negotiations.
  • Analyzed sales trends to inform purchasing decisions and promotional activities.
  • Maintained records of sales, profits and losses within the store.
  • Welcomed customers and offered assistance with browsing and purchasing needs.
  • Resolved customer complaints in a timely manner while maintaining a positive attitude.
  • Performed daily operations such as opening and closing the store, cashiering, stocking merchandise.
  • Managed inventory levels, restocking shelves as needed.
  • Provided training for employees on product knowledge and customer service techniques.
  • Prepared for new product lines and seasonal changes by running in-store and online clearance events.
  • Created a unique shopping experience for customers by providing personalized service.
  • Developed store policies and procedures to ensure customer satisfaction.
  • Increased business by developing new marketing and promotional strategies.
  • Negotiated contracts with vendors to secure best prices for products.
  • Monitored competitor activities to stay informed of industry changes.
  • Assisted with purchasing decisions based on customer demand and current market conditions.
  • Planned promotional campaigns for new products or specials.
  • Developed team leaders and managers from within to offer employees career development opportunities.
  • Monitored and supervised customer's activities in store to detect signs of attempted theft.
  • Implemented both individual and group training for executive and loss prevention personnel.
  • Directed and managed employees to consistently meet performance targets.
  • Analyzed financial data to identify trends that could improve operational performance.
  • Set pricing structures according to market analytics and emerging trends.
  • Promoted business on social media platforms to maximize brand identity and generate revenue.
  • Supervised performance of workers with goals of improving productivity, efficiency and cost savings.
  • Enhanced operational performance by developing effective business strategies, systems and procedures.
  • Hosted special events to boost brand awareness and increase community engagement.
  • Analyzed client business needs and assisted in determining appropriate resources and strategies.
  • Managed sales presentations to promote product and brand benefits.
  • Hired and trained new department managers to increase team oversight and productivity.
  • Conducted market research activities and competitive analysis to facilitate implementation of aggressive company marketing strategy.

Owner Partner

Slasher Screen Printing
Atlantic Beach
03.2017 - 05.2020
  • Managed day-to-day operations of custom screen printing business.
  • Oversaw inventory management and procurement of screen printing supplies.
  • Developed customer relationships through effective communication and service.
  • Coordinated production schedules to meet client deadlines efficiently.
  • Implemented quality control processes to ensure print accuracy and consistency.
  • Handled customer inquiries and resolved issues promptly and professionally.
  • Maintained relationships with existing clients by providing superior customer service.
  • Managed daily operations of business, including hiring and training staff.
  • Identified new opportunities for growth, expansion, and diversification.
  • Promoted business on social media platforms to maximize brand identity and generate revenue.
  • Developed strategic plans to increase profitability and efficiency.
  • Created marketing campaigns to attract new customers.
  • Reviewed legal documents related to business operations.
  • Negotiated with vendors to gain optimal pricing on products resulting in substantial increase in profit margin.
  • Oversaw project execution, phase progress, workmanship, and team performance to drive on-time completion of deliverables.
  • Implemented quality assurance processes to ensure product excellence.
  • Employed and managed vendors by negotiating deliverables, cost and expected quality.
  • Collaborated with other owners on joint ventures and shared resources.
  • Managed sales presentations to promote product and brand benefits.
  • Developed and implemented strategies to increase customer satisfaction and loyalty.
  • Analyzed market trends to identify new business opportunities.
  • Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
  • Monitored inventory levels and placed new orders for merchandise to keep supply well-stocked.
  • Reviewed financial statements and sales or activity reports to measure productivity or goal achievement.
  • Improved productivity initiatives, managing budgets and accounts, coordinating itinerary and scheduling appointments.
  • Monitored progress by establishing plans, budgets and measuring results.
  • Directed or coordinated financial or budget activities to fund operations and maximize investments.
  • Collaborated with team to design custom screen printing projects.
  • Coordinated and directed activities of businesses or departments concerning production, pricing and sales.
  • Operated screen printing machines to produce high-quality prints.
  • Assisted in customer consultations to understand design needs.
  • Implemented quality control measures during the printing process.
  • Participated in industry-related meetings and conferences in order to stay up-to-date on current trends within the field.
  • Established partnerships with other organizations that would bring value back into the company .
  • Developed and implemented marketing strategies to increase brand awareness and reach target audiences.
  • Negotiated contracts between partners or vendors in order to obtain favorable terms for the company.
  • Managed daily operations of the business including budgeting, forecasting, financial analysis, staffing, and customer service.
  • Created promotional campaigns to drive sales of new products or services.
  • Analyzed data from various sources in order to identify areas of improvement within the organization's processes or procedures.
  • Maintained relationships with key stakeholders, clients, and customers to ensure satisfaction with services provided.

Owner Partner

Viking Skateboards
Jacksonville
02.2016 - 05.2020
  • Developed customer relationships through effective communication and service.
  • Coordinated production schedules to meet client deadlines efficiently.
  • Implemented quality control processes to ensure print accuracy and consistency.
  • Handled customer inquiries and resolved issues promptly and professionally.
  • Managed daily operations of business, including hiring and training staff.
  • Oversaw budgeting and financial management.
  • Identified new opportunities for growth, expansion, and diversification.
  • Promoted business on social media platforms to maximize brand identity and generate revenue.
  • Developed strategic plans to increase profitability and efficiency.
  • Created marketing campaigns to attract new customers.
  • Oversaw project execution, phase progress, workmanship, and team performance to drive on-time completion of deliverables.
  • Negotiated with vendors to gain optimal pricing on products resulting in substantial increase in profit margin.
  • Employed and managed vendors by negotiating deliverables, cost and expected quality.
  • Hosted special events to boost brand awareness and increase community engagement.
  • Collaborated with other owners on joint ventures and shared resources.
  • Managed sales presentations to promote product and brand benefits.
  • Developed and implemented strategies to increase customer satisfaction and loyalty.
  • Analyzed market trends to identify new business opportunities.
  • Monitored inventory levels and placed new orders for merchandise to keep supply well-stocked.
  • Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
  • Improved productivity initiatives, managing budgets and accounts, coordinating itinerary and scheduling appointments.
  • Completed thorough opening, closing, and shift change functions to maintain operational standards each day.
  • Forecasted customer demand to set prices or credit terms for goods or services.
  • Coordinated and directed activities of businesses or departments concerning production, pricing and sales.
  • Collaborated with team to design custom screen printing projects.
  • Operated screen printing machines to produce high-quality prints.
  • Managed inventory for printing supplies and materials.
  • Assisted in customer consultations to understand design needs.
  • Maintained cleanliness and organization of the production area.
  • Implemented quality control measures during the printing process.
  • Participated in industry-related meetings and conferences in order to stay up-to-date on current trends within the field.
  • Negotiated contracts between partners or vendors in order to obtain favorable terms for the company.
  • Managed daily operations of the business including budgeting, forecasting, financial analysis, staffing, and customer service.
  • Created promotional campaigns to drive sales of new products or services.
  • Analyzed data from various sources in order to identify areas of improvement within the organization's processes or procedures.
  • Maintained relationships with key stakeholders, clients, and customers to ensure satisfaction with services provided.
  • Developed a comprehensive strategy for managing partner accounts in order to maximize profits and minimize expenses.
  • Reviewed reports on performance metrics such as customer satisfaction scores, revenue growth rates. in order to make informed decisions regarding future initiatives.

Education

Some College (No Degree) -

Santa Fe College
Gainesville, FL

Skills

  • Retail operations
  • Market trend analysis
  • Inventory management
  • Supplier negotiation
  • Merchandising techniques
  • Sales analysis
  • Marketing strategy development
  • Budget planning
  • Store operations
  • Store maintenance
  • Inventory control
  • Business marketing
  • Product marketing
  • Operations management
  • Problem solving
  • Sales oversight
  • Financial tracking
  • Staff hiring
  • Sales management
  • E-commerce management
  • Social media marketing
  • Promotional planning
  • Performance analysis
  • Employee scheduling
  • Business management
  • Customer relations
  • Market trend awareness
  • Team oversight
  • Product branding
  • Financial management
  • Social media control
  • Investor relations
  • Profit and loss analysis
  • Hiring and staffing
  • Project management
  • Business launch
  • Budget development

Timeline

Store Owner

Neptune Wholesale
02.2018 - 11.2024

Owner Partner

Slasher Screen Printing
03.2017 - 05.2020

Owner Partner

Viking Skateboards
02.2016 - 05.2020

Store Owner

Young Loud and Snotty
08.2010 - 07.2024

Some College (No Degree) -

Santa Fe College

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