Summary
Overview
Work History
Education
Skills
Websites
Affiliations Certifications
Professional Highlights
Languages
Timeline
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Dalia Grey

Dalia Grey

Miramar

Summary

Dynamic customer-centric marketing leader with over 10 years of experience in excelling at providing vision and strategy for product marketing management, media campaigns, sales, public relations, provider relations, and experiential community events. Experience leading marketing strategies at Fortune 500 companies that exceeded revenue goals and customer expectations. Highly adaptable and collaborative partner with excellent communication skills and multicultural understanding.

Overview

9
9
years of professional experience

Work History

Director of Marketing and Communication

Broward Children's Center
02.2023 - Current
  • Developed and implemented procedures to ensure compliance with state and municipal laws, rules and guidelines for outreach and member retention activities catering to the special needs demographics
  • Built impactful relationships to secure partnerships that resulted in engagement growth, brand awareness and community social responsibility
  • Developed organizational marketing plan along with developing safety plans to minimize crisis risk and intervene with specific procedures
  • Cultivate and strengthen links with a range of community groups, encouraging their participation in projects and events
  • Publish a variety of digital content with a focus on producing engaging webpages to increase visual experiences for sponsors, donors, and visitors
  • Manage all digital platform posting to ensure content is on-brand and search-and-social optimized
  • Produce all email campaigns, soliciting content from internal sources, and manage review
  • Lead digital execution across email, website, and social media of fundraising and engagement campaigns throughout the year
  • Own and execute social media strategy across channels as the primary drivers of Broward Children's Center messages, appeals, and website traffic
  • Coordinate and support communication projects, outreach, and internal efforts
  • Create and update marketing materials and documents to support fundraising, donor stewardship, and programs
  • Plan, coordinate, and oversee special events with the goal of raising operational funds
  • Manage event committees, volunteers, and staff from inception through completion of projects
  • Maintain data, calendars, expenses, and income for each event
  • Provide tours and public speaking presentations to donors and community leaders
  • Launched new hire program onboarding strategy to increase employee retention efforts
  • Monitor Google analytics to seek opportunities to increase brand digital footprints
  • Create and publish editorial for branding exposure
  • Research and analyze market and industry trends
  • Manage and oversee external vendor partnerships for program services
  • Facilitate all internal and external training sessions with vendors, donors, and volunteers
  • Seek and write grants for the funding of program execution
  • Plan, coordinate, and execute partnership events quarterly
  • Developing and executing comprehensive PR plans, creating impactful press releases, and managing social media presence to increase engagement and followers.

Brand Marketing Manager- Broward through Polk County

Healthy Partners, an Cano Health Company
10.2021 - 02.2023
  • Built and manage community relations, member engagement coordinator, and Benefit Coordinator team of 17 employees and improved efficiency, productivity and collaboration with internal teams for various functions that results in retention and acquisition of memberships
  • Create business marketing strategy for Denovos and MSO
  • Developed and implemented procedures to ensure compliance with state and municipal laws, rules and guidelines for outreach and member retention activities
  • Built impactful relationships to secure partnerships that resulted in engagement growth, brand awareness and community social responsibility
  • Championed business development for the launch of new regions by providing training, competitive analysis, partnership development coaching and media outreach
  • Created customized strategies for providers that resulted in patient growth and increased awareness of primary cares and physicians
  • Oversees department annual budget averaging more than $2 million per year, analyzing financial data to identify trends and manage expenses
  • Create external marketing communication collateral such as; patient mailers, brochures, payor advertising
  • Govern all digital advertisement geared towards acquisition
  • Lead the development and execution of marketing strategies across 4 counties in the south region of Florida that led to new membership growth and retention of over 600 members in quarter one
  • Managed strategy and brand activation for over 300+ events that increased attendance by 45%
  • Decrease membership disenrollment by 27%
  • Oversees and coordinate daily sales rep activity in Salesforce as primary CRM
  • Optimize ROI for marketing initiatives through insight from marketing test
  • Implementation of B2B approach while increase brand visibility
  • Create and foster provider marketing campaigns for growth and retention
  • Built and manage virtual assistant via Botco to increase brand visibility and lower call volume request
  • Assist with medical center cost allocation
  • Create strategies to reduce call volume to expediate healthcare services
  • Oversee provider and operational leadership internal communication
  • Developed and implemented procedures to ensure compliance with state and municipal laws, rules and guidelines for outreach and member retention activities.

Account Manager-Broward and Palm Beach County

Simply HealthCare Plans, an Anthem Company
10.2019 - 10.2021
  • Responsible for managing Broward and Palm Beach territory, executing community events, attending networking meeting, and task force collaborations, marketing budgets
  • Manage daily activity for entry level Community relations representatives
  • Development of new contacts and partnerships in the community
  • Assisting Simply FHK/LTC/MMA/CHA providers to execute panel growth
  • Responsible for creating and executing of community events
  • Develop and execute over 200 events, presentations and meetings quarterly across the region
  • Develop and manage strategic partnerships with the goal of acquiring new members through alternate channel that helped maintained retention goals for the 570,000+ members within the state and helped the market Simply Brand
  • Monitors partnership arrangements to ensure that the objectives of the partnership remain on target with our company goal
  • Creates opportunities to partner through networking, participating in community events
  • Analyze and synthesize competitor memberships
  • Explores avenues for new partnerships
  • 30% Medicare event collaborations
  • Internal team salesforce refresher training
  • Conceptual and analytical research for membership per line of business (Medicaid, Florida Healthy Kids, long-term care, and Clear Health Alliance)
  • Retention member calls
  • Creating business model that are executed Anthem through eastern region
  • Customer care campaign to advance member service quality
  • Creating and fostering relationships with government official.

Senior Marketing Representative

Amerigroup Community Care, an Anthem Company
05.2018 - 10.2019
  • Responsible for assisting and managing assigned territory, executing community events and attending networking meeting
  • Assist Marketing Account Manager with the development of new contacts and partnerships in the community
  • Responsible for creation of community events flyers
  • Develop and execute over 200 events, presentations and meetings quarterly across the region
  • Develop and manage strategic partnerships with the goal of acquiring new members through alternate channel that helped maintained retention goals for the 370,000+ members within the state and helped the marketing department get to #1 Selection rate
  • Monitors partnership arrangements to ensure that the objectives of the partnership remain on target with our company goal
  • Creates opportunities to partner through networking, participating in community events
  • Analyze and synthesize competitor memberships
  • Explores avenues for new partnerships
  • Member advocacy campaign
  • GF 360 Foster care intake and retention.

Community Relations Representative

Amerigroup Community Care, an Anthem Company
11.2015 - 05.2018
  • Developed, initiated, and produced over 150+ events that foster membership growth and maintain relationships within health care plan
  • Assisted and managed 7 counties in the Northern Region of Georgia while overseeing marketing efforts in the field and all initiatives carried throughout region
  • Partnered with community partners in the Atlanta region, seeks opportunities to exchange knowledge, by actively participating in meetings, committees, etc
  • Accesses existing networks to remain current with trends and developments
  • Create, plan and executing community events such as: Mobile diaper days, Style tour, back to school, and more
  • Weekly data entry with utilization of Salesforce Inc.

Marketing Consultant

Amerigroup Community Care, an Anthem Company
05.2015 - 11.2015
  • Educated members and potential members on health plan benefits, enrollment and health education
  • Assisted with community events such as: Baby showers, Diaper days, Back to School, and Mobile Food Pantries
  • Assisted finance department with membership data retrieve from medical providers
  • Maintained a record of departmental stocks and goods.

Videographer and Social Media Coordinator

TKL PRODUCTIONS
09.2014 - 04.2015
  • Kolor Struck Documentary
  • Race Solution Tour
  • Post and monitored KolorStruck social media sites (Instagram, Twitter, Facebook).

Education

Master of Business Administration -

Strayer University
Herndon, Virginia
09.2017

Bachelor of Arts - Spanish

Fort Valley State University
Fort Valley, GA
05.2015

Skills

  • Fluent in Spanish
  • Sponsorship Marketing Advertising
  • Social Media
  • Brand Management
  • Multicultural Marketing
  • Business Development
  • Budget Optimization
  • Project Management
  • Community Relations
  • Advertising
  • Google Analytics
  • Strategic Consulting
  • Photography
  • Salesforce
  • Provider relations
  • Negotiation
  • Crisis Communication
  • Public Speaking
  • Stakeholder Communication
  • Content Strategy
  • Advertising Management
  • Video Production
  • Social Media Management
  • Web Analytics
  • Email Marketing
  • Digital Marketing
  • SEO Optimization
  • Marketing Analytics
  • Partnership Development
  • Product Marketing
  • CRM Management
  • Strategic Planning
  • Budget Management
  • Event Planning
  • Team Leadership
  • Market Tracking
  • Key Decision Making
  • Campaign Development
  • Communications Management
  • Analytics and SEO
  • Market Penetration
  • Stakeholder Relations
  • Innovation
  • Content Creation
  • Brand Positioning
  • Communications Expertise
  • Sales Expertise

Affiliations Certifications

  • Lean Six sigma- yellow belt
  • Safe Sleep Awareness Advocate
  • Aunt Bertha Services Trainer
  • 2022 Top enrollment producer
  • Florida 2-40 Health Insurance

Professional Highlights

  • Developed and lead the execution of marketing strategies that resulted in +23% top line growth, exceed budget goals by +12% and increased overall share +11% (markets focus GA,FL,NY,NJ)
  • Implemented new tracking procedures and budget management best practices that led to a savings of 35 k 2021 marketing budget
  • Increase Brand identity by 62%
  • Created event model strategy executed several markets GA,FL,NY,NC,NJ
  • Built and manage virtual assistance on Healthy partners Website

Languages

Spanish
Native or Bilingual

Timeline

Director of Marketing and Communication

Broward Children's Center
02.2023 - Current

Brand Marketing Manager- Broward through Polk County

Healthy Partners, an Cano Health Company
10.2021 - 02.2023

Account Manager-Broward and Palm Beach County

Simply HealthCare Plans, an Anthem Company
10.2019 - 10.2021

Senior Marketing Representative

Amerigroup Community Care, an Anthem Company
05.2018 - 10.2019

Community Relations Representative

Amerigroup Community Care, an Anthem Company
11.2015 - 05.2018

Marketing Consultant

Amerigroup Community Care, an Anthem Company
05.2015 - 11.2015

Videographer and Social Media Coordinator

TKL PRODUCTIONS
09.2014 - 04.2015

Master of Business Administration -

Strayer University

Bachelor of Arts - Spanish

Fort Valley State University
Dalia Grey