Dynamic customer-centric marketing leader with over 10 years of experience in excelling at providing vision and strategy for product marketing management, media campaigns, sales, public relations, provider relations, and experiential community events. Experience leading marketing strategies at Fortune 500 companies that exceeded revenue goals and customer expectations. Highly adaptable and collaborative partner with excellent communication skills and multicultural understanding.
Overview
9
9
years of professional experience
Work History
Director of Marketing and Communication
Broward Children's Center
02.2023 - Current
Developed and implemented procedures to ensure compliance with state and municipal laws, rules and guidelines for outreach and member retention activities catering to the special needs demographics
Built impactful relationships to secure partnerships that resulted in engagement growth, brand awareness and community social responsibility
Developed organizational marketing plan along with developing safety plans to minimize crisis risk and intervene with specific procedures
Cultivate and strengthen links with a range of community groups, encouraging their participation in projects and events
Publish a variety of digital content with a focus on producing engaging webpages to increase visual experiences for sponsors, donors, and visitors
Manage all digital platform posting to ensure content is on-brand and search-and-social optimized
Produce all email campaigns, soliciting content from internal sources, and manage review
Lead digital execution across email, website, and social media of fundraising and engagement campaigns throughout the year
Own and execute social media strategy across channels as the primary drivers of Broward Children's Center messages, appeals, and website traffic
Coordinate and support communication projects, outreach, and internal efforts
Create and update marketing materials and documents to support fundraising, donor stewardship, and programs
Plan, coordinate, and oversee special events with the goal of raising operational funds
Manage event committees, volunteers, and staff from inception through completion of projects
Maintain data, calendars, expenses, and income for each event
Provide tours and public speaking presentations to donors and community leaders
Launched new hire program onboarding strategy to increase employee retention efforts
Monitor Google analytics to seek opportunities to increase brand digital footprints
Create and publish editorial for branding exposure
Research and analyze market and industry trends
Manage and oversee external vendor partnerships for program services
Facilitate all internal and external training sessions with vendors, donors, and volunteers
Seek and write grants for the funding of program execution
Plan, coordinate, and execute partnership events quarterly
Developing and executing comprehensive PR plans, creating impactful press releases, and managing social media presence to increase engagement and followers.
Brand Marketing Manager- Broward through Polk County
Healthy Partners, an Cano Health Company
10.2021 - 02.2023
Built and manage community relations, member engagement coordinator, and Benefit Coordinator team of 17 employees and improved efficiency, productivity and collaboration with internal teams for various functions that results in retention and acquisition of memberships
Create business marketing strategy for Denovos and MSO
Developed and implemented procedures to ensure compliance with state and municipal laws, rules and guidelines for outreach and member retention activities
Built impactful relationships to secure partnerships that resulted in engagement growth, brand awareness and community social responsibility
Championed business development for the launch of new regions by providing training, competitive analysis, partnership development coaching and media outreach
Created customized strategies for providers that resulted in patient growth and increased awareness of primary cares and physicians
Oversees department annual budget averaging more than $2 million per year, analyzing financial data to identify trends and manage expenses
Create external marketing communication collateral such as; patient mailers, brochures, payor advertising
Govern all digital advertisement geared towards acquisition
Lead the development and execution of marketing strategies across 4 counties in the south region of Florida that led to new membership growth and retention of over 600 members in quarter one
Managed strategy and brand activation for over 300+ events that increased attendance by 45%
Decrease membership disenrollment by 27%
Oversees and coordinate daily sales rep activity in Salesforce as primary CRM
Optimize ROI for marketing initiatives through insight from marketing test
Implementation of B2B approach while increase brand visibility
Create and foster provider marketing campaigns for growth and retention
Built and manage virtual assistant via Botco to increase brand visibility and lower call volume request
Assist with medical center cost allocation
Create strategies to reduce call volume to expediate healthcare services
Oversee provider and operational leadership internal communication
Developed and implemented procedures to ensure compliance with state and municipal laws, rules and guidelines for outreach and member retention activities.
Account Manager-Broward and Palm Beach County
Simply HealthCare Plans, an Anthem Company
10.2019 - 10.2021
Responsible for managing Broward and Palm Beach territory, executing community events, attending networking meeting, and task force collaborations, marketing budgets
Manage daily activity for entry level Community relations representatives
Development of new contacts and partnerships in the community
Assisting Simply FHK/LTC/MMA/CHA providers to execute panel growth
Responsible for creating and executing of community events
Develop and execute over 200 events, presentations and meetings quarterly across the region
Develop and manage strategic partnerships with the goal of acquiring new members through alternate channel that helped maintained retention goals for the 570,000+ members within the state and helped the market Simply Brand
Monitors partnership arrangements to ensure that the objectives of the partnership remain on target with our company goal
Creates opportunities to partner through networking, participating in community events
Analyze and synthesize competitor memberships
Explores avenues for new partnerships
30% Medicare event collaborations
Internal team salesforce refresher training
Conceptual and analytical research for membership per line of business (Medicaid, Florida Healthy Kids, long-term care, and Clear Health Alliance)
Retention member calls
Creating business model that are executed Anthem through eastern region
Customer care campaign to advance member service quality
Creating and fostering relationships with government official.
Senior Marketing Representative
Amerigroup Community Care, an Anthem Company
05.2018 - 10.2019
Responsible for assisting and managing assigned territory, executing community events and attending networking meeting
Assist Marketing Account Manager with the development of new contacts and partnerships in the community
Responsible for creation of community events flyers
Develop and execute over 200 events, presentations and meetings quarterly across the region
Develop and manage strategic partnerships with the goal of acquiring new members through alternate channel that helped maintained retention goals for the 370,000+ members within the state and helped the marketing department get to #1 Selection rate
Monitors partnership arrangements to ensure that the objectives of the partnership remain on target with our company goal
Creates opportunities to partner through networking, participating in community events
Analyze and synthesize competitor memberships
Explores avenues for new partnerships
Member advocacy campaign
GF 360 Foster care intake and retention.
Community Relations Representative
Amerigroup Community Care, an Anthem Company
11.2015 - 05.2018
Developed, initiated, and produced over 150+ events that foster membership growth and maintain relationships within health care plan
Assisted and managed 7 counties in the Northern Region of Georgia while overseeing marketing efforts in the field and all initiatives carried throughout region
Partnered with community partners in the Atlanta region, seeks opportunities to exchange knowledge, by actively participating in meetings, committees, etc
Accesses existing networks to remain current with trends and developments
Create, plan and executing community events such as: Mobile diaper days, Style tour, back to school, and more
Weekly data entry with utilization of Salesforce Inc.
Marketing Consultant
Amerigroup Community Care, an Anthem Company
05.2015 - 11.2015
Educated members and potential members on health plan benefits, enrollment and health education
Assisted with community events such as: Baby showers, Diaper days, Back to School, and Mobile Food Pantries
Assisted finance department with membership data retrieve from medical providers
Maintained a record of departmental stocks and goods.
Videographer and Social Media Coordinator
TKL PRODUCTIONS
09.2014 - 04.2015
Kolor Struck Documentary
Race Solution Tour
Post and monitored KolorStruck social media sites (Instagram, Twitter, Facebook).
Developed and lead the execution of marketing strategies that resulted in +23% top line growth, exceed budget goals by +12% and increased overall share +11% (markets focus GA,FL,NY,NJ)
Implemented new tracking procedures and budget management best practices that led to a savings of 35 k 2021 marketing budget
Increase Brand identity by 62%
Created event model strategy executed several markets GA,FL,NY,NC,NJ
Built and manage virtual assistance on Healthy partners Website
Languages
Spanish
Native or Bilingual
Timeline
Director of Marketing and Communication
Broward Children's Center
02.2023 - Current
Brand Marketing Manager- Broward through Polk County
Healthy Partners, an Cano Health Company
10.2021 - 02.2023
Account Manager-Broward and Palm Beach County
Simply HealthCare Plans, an Anthem Company
10.2019 - 10.2021
Senior Marketing Representative
Amerigroup Community Care, an Anthem Company
05.2018 - 10.2019
Community Relations Representative
Amerigroup Community Care, an Anthem Company
11.2015 - 05.2018
Marketing Consultant
Amerigroup Community Care, an Anthem Company
05.2015 - 11.2015
Videographer and Social Media Coordinator
TKL PRODUCTIONS
09.2014 - 04.2015
Master of Business Administration -
Strayer University
Bachelor of Arts - Spanish
Fort Valley State University
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