Dalia Jennings
Danbury,CT
Summary
Strategic Marketing Leader with a background in creative campaign development and operational management. Specialist in SEO-driven content and multi-brand strategy, with a track record of bridging the gap between creative vision and technical execution. Adept at managing high-level client relationships and orchestrating complex projects from concept to completion.
Overview
9
9
years of professional experience
3
3
Certifications
Work History
Office Assistant
Hearthstone Contractors LLC
Danbury, CT
09.2017 - Current
- Delivered administrative support by managing document copying, scanning, filing, and supply orders to ensure smooth office operations.
- Organized and maintained electronic and physical filing systems for efficient document retrieval.
- Assisted with bookkeeping by handling invoicing and expense tracking to maintain accurate financial records.
- Ensure fleet operations remain compliant by maintaining up-to-date state licenses and legal documentation for the trucking company.
Director of Marketing
Strategy Leaders
Norwalk, CT
01.2021 - 06.2025
- Acted as the lead consultant and point of contact for a diverse client roster, partnering with CEOs and founders to align marketing strategies with business goals.
- Collaborated with CMO to develop client marketing strategies that aligned with business objectives.
- Oversaw multi-brand content calendars, ensuring high-quality output for social media, blogs, thought leadership, and digital copy across various industries.
- Led cross-functional teams and vendors (design, SEO, technical) to deliver complex projects on time, from web builds to AI software integrations.
- Translated GA4 and Search Console metrics into executive-level ROI reports, demonstrating campaign effectiveness and informing strategic decisions.
- Produced and hosted monthly webinars, managing end-to-end technical production and registration growth campaigns.
- Recruited and managed marketing team, facilitating daily meetings to enhance agency workflow and ensure timely project delivery.
Staff Reporter
Easton Courier Newspaper
Easton, CT
08.2021 - 02.2022
- Reported on local news stories, conducted interviews, and delivered in-depth coverage of local town election.
- Worked with editorial team to craft compelling headlines and engaging content that attracted readership.
- Edited articles for clarity, grammar, and adherence to publication standards.
- Covered community events to collect firsthand information and generate insightful reports.
Media & Communications Assistant
Strategy Leaders
Norwalk, CT
05.2020 - 01.2021
- Managed social media accounts to enhance visibility of company initiatives.
- Developed and executed blogging and social media strategies to strengthen digital presence.
- Compiled and distributed monthly newsletters to targeted audiences.
- Created promotional materials such as brochures, flyers, pamphlets.
- Conducted research to support strategic communication efforts.
Preschool Teacher
YMCA
North Salem, New York
09.2016 - 03.2020
- Implemented daily activities promoting social, emotional, and cognitive development.
- Engaged parents in discussions about child progress, fostering a supportive learning environment.
- Assisted in providing a safe and secure environment for children.
- Partnered with fellow teachers on curriculum design projects, enhancing educational delivery.
- Participated in professional development workshops, integrating current best practices into classroom activities.
Education
Master of Arts - Journalism And Media Production
Sacred Heart University
Fairfield, Connecticut, CT08-2022
Bachelor of Arts - Communication Studies
Western Connecticut State University
Danbury, CT05-2020
Skills
- Digital marketing
- Content strategy
- Performance analytics
- Campaign management
- Social media strategy
- Client relationship management
- Marketing plan development
- SEO optimization
- Communications management
- B2B marketing
- Market research
- Conducting interviews
Languages
Spanish
Native/ Bilingual
Certification
Microsoft Office Essentials – Certificate of Achievement
Timeline
Staff Reporter
Easton Courier Newspaper
08.2021 - 02.2022
Director of Marketing
Strategy Leaders
01.2021 - 06.2025
Media & Communications Assistant
Strategy Leaders
05.2020 - 01.2021
Office Assistant
Hearthstone Contractors LLC
09.2017 - Current
Preschool Teacher
YMCA
09.2016 - 03.2020
Master of Arts - Journalism And Media Production
Sacred Heart University
Bachelor of Arts - Communication Studies
Western Connecticut State University