Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

DALLAS ROSALEZ

Fort Worth,TX

Summary

Seasoned Paid Search Specialist offering 7 years of related experience, results-driven approach and dedication to achieve remarkable client results. Leads routine operations and special projects for new and established customers. Achievements include developing, revamping and strengthening campaigns to drive revenue growth.

Overview

8
8
years of professional experience
1
1
Certification

Work History

PPC Specialist

Youtech
02.2024 - Current
  • Conducted market research and competitor analysis to inform search marketing strategies.
  • Completed keyword research and analyzed competitor PPC campaigns to identify gaps and opportunities.
  • Managed search engine marketing budgets and tracked campaign performance.
  • Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.

Senior Paid Media Analyst

Everybody Agency
09.2023 - 02.2024
  • Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
  • Managed digital projects from initial concept through final implementation and live monitoring.
  • Optimized e-commerce campaigns through A/B testing to increase online sales.

Paid Search Supervisor

Razorfish/Publicis
11.2022 - 05.2023
  • Managed paid search campaigns using Google and Bing platforms.
  • Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
  • Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
  • Implemented pay-per-click campaigns to increase website traffic and conversions.

Paid Search Manager

Cart.com
03.2022 - 11.2022
  • Collected and analyzed data to improve strategies.
  • Developed and executed A/B testing strategies to optimize campaign performance.
  • Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
  • Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.

Paid Media Manager

Contractor360
02.2021 - 03.2022
  • Managed digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring
  • Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement
  • Managed teams of skilled graphic designers and video editors to ensure all marketing assets are created and ready to be utilized for future campaigns


Digital Marketing Specialist

The Point Group
07.2019 - 07.2020
  • Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
  • Evaluated market trends to stay current on consumer and competitor changes.
  • Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
  • Managed team engaged in ongoing product optimization, account management and ad placement.

Digital Marketing Manager

RoseX Media
01.2017 - 07.2019
  • Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
  • Utilized market trends and target audience statistics to effectively and appropriately market products.
  • Generated reports detailing campaign performance, customer engagement and engagement trends.

Education

Bachelor of Arts - Business Administration

The University of Texas At Arlington
Arlington, TX

Skills

  • Bing Ads
  • Client relations
  • Google AdWords
  • Strategic planning
  • Project Management
  • Marketing Strategies
  • Copywriting
  • Reporting and Presentations
  • Keyword Research

Certification

  • Google Ads Certification - Search

  • Google Ads Certification - Video

  • Google Ads Certification - Shopping

  • Accredited Professional - Bing

Timeline

PPC Specialist

Youtech
02.2024 - Current

Senior Paid Media Analyst

Everybody Agency
09.2023 - 02.2024

Paid Search Supervisor

Razorfish/Publicis
11.2022 - 05.2023

Paid Search Manager

Cart.com
03.2022 - 11.2022

Paid Media Manager

Contractor360
02.2021 - 03.2022

Digital Marketing Specialist

The Point Group
07.2019 - 07.2020

Digital Marketing Manager

RoseX Media
01.2017 - 07.2019

Bachelor of Arts - Business Administration

The University of Texas At Arlington

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DALLAS ROSALEZ