Hi, I’m
Dallesandra Santiago
Saint Petersburg,FL
Summary
Broadcast Media Professional with a robust background in visual styling and production, excelling in brand storytelling across various platforms. Known for combining analytical insight with creative vision, leading to enhanced audience engagement through strategic visual narratives and data-driven content strategies. Dedicated to exploring innovative media communication methods while promoting collaboration to elevate operational efficiency. Proven Project Manager with extensive experience in orchestrating support and resource management to meet project objectives, recognized for fostering positive team morale and driving stakeholder engagement.
Overview
24
years of professional experience
Work History
Home Shopping Network
Content Stylist
01.2024 - Current
Job overview
- Orchestrated visual storytelling campaigns by collaborating with creative teams, curating brand-aligned content, and implementing cohesive design strategies
- Enhanced brand consistency across platforms through meticulous content curation and strategic visual asset management
- Revitalized product presentation guidelines, leading to enhanced visual appeal and strengthened brand recognition
- Developed immersive visual narratives through digital content transformation, merging brand aesthetics with emerging design trends
- Cultivated strategic partnerships with photographers and directors to produce compelling multimedia content that amplified brand messaging
- Refined product presentation standards through comprehensive style guidelines, strengthening brand consistency across digital channels
- Implemented data-driven content curation strategies to optimize visual asset performance and strengthen cross-platform brand alignment
- Fostered creative partnerships with multimedia professionals to develop distinctive visual content that amplified brand storytelling impact
- Conceptualized and executed innovative visual storytelling approaches that elevated brand communication and market presence
Home Shopping Network
Associate Category Producer
01.2022 - 01.2024
Job overview
- Developed and executed data-driven production strategies, analyzing viewer engagement metrics to enhance show stickiness and optimize sales performance
- Architected comprehensive production frameworks that streamlined workflows and delivered measurable improvements in viewer retention
- Streamlined cross-functional collaboration between production and category teams, resulting in substantial improvements in content quality and delivery
- Analyzed viewer metrics to refine production strategies, boosting engagement and sales outcomes
- Developed storytelling frameworks with B-roll and graphics, enhancing audience interaction
- Implemented real-time analytics for content strategy, increasing viewer retention and performance
- Launched data-driven content strategies by analyzing viewer behavior patterns, successfully transforming audience engagement metrics
- Developed comprehensive production guidelines that enhanced operational efficiency and strengthened content consistency across broadcasts
- Pioneered dynamic product demonstration formats, merging storytelling techniques with visual elements to drive viewer engagement and sales conversion
- Led strategic content planning sessions, aligning team objectives with viewer preferences to enhance broadcast engagement metrics
Home Shopping Network
Project Specialist
01.2018 - 01.2022
Job overview
- Actively contributed to the digital syndication strategy of Qurate Retail Group’s streaming OTT platforms
- Orchestrated cross-functional initiatives to enhance product development and studio operations, resulting in improved sales performance
- Implemented strategic improvements in live broadcast operations, enhancing show quality and vendor support effectiveness
- Led mentorship programs for small business clients, delivering guidance on media strategy, brand development, and studio operations
- Managed live show operations, providing technical support to hosts and guests while ensuring seamless broadcast execution
- Developed and implemented digital content strategies for streaming platforms, optimizing broadcast operations and enhancing vendor relationships
The Crossing Church
Video Director/Switcher Operator
01.2011 - 01.2022
Job overview
- Creatively translate each live worship service and the Pastor’s message into aesthetically pleasing images on the screen by developing a vision for the service and working out how to achieve it
- Responsible for the final product of each service as it goes to air live and upholding all industry technical standards
- Liaise with crew about all technical requirements, e.g., lighting and camera movements, set dressing, vision effects, graphics, and transitions
- Providing them with accurate instructions and directions
Home Shopping Network
Lead Studio Coordinator
01.2013 - 01.2018
Job overview
- Prepared and styled all products showcased on air while acting as a “second hand” to each host, guest, vendor, director and producer for each product
- Coordinated with hosts and guests to ensure seamless product presentations and camera framing
- Coordinated with directors, producers, and on-air talent to ensure seamless live broadcasts while managing real-time technical adjustments and feedback
- Supervised studio coordinator team, developed training protocols, and established quality control measures for consistent brand presentation
- Created dynamic product displays for live broadcasts, elevating visual presentation standards while directing cross-functional teams for seamless show execution
- Implemented strategic workflow optimizations in live production environment, enhancing operational efficiency and reducing technical disruptions
- Coordinated complex backstage operations during live broadcasts, ensuring flawless product transitions and maintaining visual merchandising standards
- Developed comprehensive quality control measures for brand consistency, optimizing real-time show coordination and product presentation standards
- Facilitated seamless communication between directors, hosts, and guests, ensuring polished product presentations and broadcast continuity
- Orchestrated seamless backstage operations, coordinating product displays and brand presentations while maintaining visual consistency across network broadcasts
- Streamlined product staging workflows and enhanced on-air presentation quality through strategic display arrangements and timing coordination
- Partnered with on-air talent and production teams to execute dynamic product showcases while ensuring brand integrity and presentation standards
- Managed real-time display adjustments and product transitions, ensuring seamless broadcast flow and maintaining network quality standards
- Spearheaded live broadcast operations across multiple studio teams, implementing new workflow systems that enhanced production quality and reduced technical issues
- Facilitated real-time coordination strategies between directors, producers and on-air talent, optimizing product presentations
Home Shopping Network
Backstage Coordinator
01.2011 - 01.2013
Job overview
- Upheld the network's brands on air and styled a wide variety of product lines
- Made sure displays supported the presentation and sales of the individual product and maintained the overall style of HSN
Bay Street Brands
Creative Director
01.2007 - 01.2009
Job overview
- Crafted innovative presentation briefs that secured new partnerships and expanded revenue streams through targeted marketing approaches
- Coordinated executive-level operations while directing creative initiatives, ensuring seamless project execution and stakeholder communication
- Managed marketing and distribution of consumer products with particular focus in Direct Response Television
- Transformed marketing concepts into compelling multimedia campaigns, enhancing brand visibility across television and print platforms
- Provided all administrative duties to the president including but not limited to all clerical tasks, accepting, and making phone calls, setting business meeting agendas, sending memos, accepting visitors, reviewing incoming reports, setting daily schedule, and managing all travel arrangements
- Led cross-functional teams in developing strategic marketing initiatives, driving brand visibility through integrated campaigns and stakeholder engagement
- Optimized product development through market analysis and creative testing, ensuring alignment with brand strategy and consumer preferences
Home Shopping Network
Backstage Coordinator
01.2004 - 01.2007
Job overview
- Upheld the network's brands on air and styled a wide variety of products
- Orchestrated seamless backstage operations for live TV broadcasts, coordinating product displays and brand presentations while ensuring alignment with network standards
Loose Cannon Communications
Operations Manager
01.2001 - 01.2004
Job overview
- Acted as key personnel in upper-level management conceptualizing and executing company wide policy and business plans making sure that the company was performing at its best potential
- Led cross-functional teams, optimizing operations and enhancing productivity
- Directed communication strategies, achieving measurable efficiency improvements
- Managed talent acquisition and event planning, securing high-profile clients
- Conducted market research, driving client growth and strategic initiatives
- Oversaw financial controls, maintaining budget alignment and cost efficiency
- Developed comprehensive market research initiatives and client acquisition strategies while managing contract negotiations and maintaining strong client relationships
- Spearheaded talent discovery initiatives and event management programmed, while directing multi-department operations and resource optimization
- Streamlined operational workflows by integrating digital solutions, fostering interdepartmental collaboration and reducing project delivery timelines
Education
Full Sail University
Bachelor of Science from Media Communications
10.2016
University Overview
GPA: Summa Cum Laude
International Academy of Design and Technology
Associate of Science from Audio/Video Digital Production
12.2004
University Overview
GPA: Cum Laude
Skills
- Trend tracking
- Marketing
- Organization
- Customer buying habits
- Active listening
- Excellent communication
- Building positive rapport
- Relationship building and management
- Multitasking and organization
- Teamwork and collaboration
- Props handling
- Brand promotion
- Branding
- Photoshoot styling
- Trend awareness
- Trend monitoring
- Relationship building
- Schedule management
- Multiple priorities management
- Customer buying trends
- Presentations and demonstrations
- Attention to detail
- Product knowledge
- Creative thinking
- Display creation
- Creative vision
- Product merchandising
- Digital media strategy
- Talent casting
- Production planning
- Camera operation
- Deadline management
- Content development
- Project planning
- Overseeing segments
- Cost controls
- Guest relations
- Hiring field crews
- Budget oversight
- Remote broadcasting
- On-air promotion
- Content planning
- Post-production experience
- Mentoring staff
- Social media integration
- Post-production supervision
- Audio editing
- Brand consistency
- Script review
- Event coverage
- Scheduling coordination
- Creative direction
- Broadcast standards
- Live event coordination
- Administrative leadership
- Social media best practices
- Project requirements
- Processes and procedures
- Project scheduling
- Risk assessment
- Event coordination
- Project management
- Resource allocation
- Stakeholder relations
- Interpersonal communications
- Meeting facilitation
- Internet research
- Contract negotiation expertise
- Managing events start to finish
- Contract negotiations
- Entertainment booking
- On-site execution
- Guest list management
- Exhibit management
- Budget development
- Travel arrangements
- Event planning expertise
- Branding consistency
- Audio-visual coordination
- Vendor negotiation
- Speaker coordination
- Brand positioning
- Promotion development
- Client experience management
- Product management
- Brand ambassador partnerships
- Communications strategy
- Marketing communications
- Partnership development
- Brand strategy
- Multi-media communication
- Customer segmentation
- Brand-building strategies
- Internal communications
- Marketing expertise
- Promotional planning
- Target audience identification
- Consumer insights
- Training delivery
- Product positioning
- Photography direction
- Brand loyalty initiatives
- Meeting planning
- Scheduling
- Travel administration
- Administrative support
- Project oversight
- Self-starter
- Travel coordination
- Expense reporting
- Information confidentiality
- Strategic planning
- Business writing
- Advanced MS office suite
- Calendar management
- Office administration
- Conflict management
- Process improvements
- Conference planning
- Extensive vocabulary
- Proofreading
- Executive support
- Proper phone etiquette
- Office management
- Resourceful
- Business correspondence
- Phone etiquette
- Meticulous attention to detail
- Document preparation
- Staff management
- Software knowledge
- Change management
- Team collaboration
- Reliability
- Problem-solving
- Compliance assessment
- Training program development
- Program management
- Teamwork skills
- Analytical thinking
- Interpersonal communication
- Communication skills
- Multitasking Abilities
- Written communication
- Multitasking capacity
- Analytical skills
- Problem-solving abilities
- Adaptability
- Multitasking
- Self motivation
- Training and development
- Teamwork
- Time management
- Cross-functional collaboration
- Business intelligence
- Professional demeanor
- Crisis communication
- Incident management
- Casting management
- Film editing
- Field production
- Administrative functions
- Verbal and written communication
- Technical knowledge
- Crew hiring
- Creative writing
- Set dressing
- Directing talent
- Negotiate contracts
- Multi-tasking
- Marketing strategies
- Manage personnel
- Technical supervision
- Set budgets
- Media relations
- Video editing software
- Adaptability and flexibility
- Develop story ideas
- Scout locations
- Crew instruction
- Leading production crews
- Technical writing
- Script review and revision
- Camera and video staff direction
- Production oversight
- Project coordination
- Crew supervision
- Research information sourcing
- Collaboration
- Oversee editing
- Script reading
- Lighting techniques
- Networking expertise
- Production processes
- Strategic brand management
- Location scouting
- Budgetary control
- Rehearsal call sheets
- Problem-solving aptitude
- Organizational skills
- Video editing
- Broadcast media
- Sourcing
- Live transmissions
- Information development
- Editing
- Material organization
- Performance analysis techniques
- Strong analytical skills
- Multimedia production
- Visual storytelling
- Post-production
- Technical directing
- Television production
- Digital media
- Live broadcasting
- Radio production
- Storytelling
- Technical direction
- Broadcast operations
- Live production
- Remote production
- Brand alignment
- Display building
- Product expertise
- Guest engagement
- Consumer behavior
- Brand marketing
- Brand presentations
- Product display
- Cross-merchandising
- Brand image alignment
- Adobe creative suite
- Employee coaching
- Space planning
- Visual merchandising
- Vendor management
- Standards development
- Product placement
- Presentation design
- Art direction
- Design strategy
- Infographics design
- Empathy for users
- User research
- Print design
- Layout design
- Social media design
- Branding and identity
- Corporate identity branding
- Complex problem solver
- Print design and illustration
- Marketing campaign support
- Style guide writing
- Visual communication expertise
- Visual product development
- Deadline oriented
- Superior organizational skills
- Superior time management
- Social media content
- Design solution documentation
- Superb attention to detail
- Creative strategic planning
- Client presentation
- Adobe photoshop
- Meeting management
- Excellent team player
- Content strategy
- Artistic vision
- Artist development
- Tour management
- Talent scouting
- Merchandising strategy
- Promotions coordination
- Event planning
- Conflict resolution
- Team building
- Contract negotiation
- Contracts
- Opportunities identification
- Talent development
- Critical thinking
- Task prioritization
- Crisis management
- Scheduling and coordination
- Time management abilities
- Professionalism
- Interpersonal awareness
- Performance schedule management
- Contract assessment
- Venue inspections
- Media Campaigns Execution
- Decision-making
- Communication
- Client relationship management
- Schedule creation
- Logistics management
- Market research
- Contact management
- Business oversight
- Advertising and marketing
- Microsoft office
- Branding strategies
- Organization and prioritization
- Regulatory compliance
- Contract evaluation
- Public relations
- Schedule engagements
- Coach clients
- Career Development Advice
- Media planning
- Customer engagement
- Event management
- Public address presentation
- Presentation support
- Event promotion
- New market research
- Community engagement
- Production scheduling
- Press release writing
- Campaign development
- Influencer outreach
- Multimedia presentations
- Manufacturing and production best practices
- Media strategy development
- Continuous improvement
- Multimedia storytelling
- Audio visual equipment
- Safety awareness
- Product awareness
- Team leadership qualities
- Strong interpersonal skills
- Project management experience
- Brand awareness
- Marketing plans
- Customer service
- Business administration
- Customer relations
- Social media management
- Performance improvement
- Relationship management
- Campaign management
- Relationship builder
- Customer relationship building
- Conflict resolution techniques
- Brand awareness development
- Content creation proficiency
- Promotional awareness
- Effective networking
- Event management experience
- Mind for marketing
- Adaptable personality
- Staff training
- Effective communicator
- Engaging storytelling
- Exceptional communication
- Time management mastery
- Business growth
- Adaptive learning style
- Audience engagement techniques
- Marketing strategy
- Advanced keynote proficiency
- Storyboarding techniques
- Creative visual design
- Research and analysis
- Presentation software mastery
- Multimedia integration
- Color theory
- Image editing proficiency
- Feedback receptiveness
- Video editing capabilities
- Content organization
- Clear messaging development
- Graphic design experience
- Training and mentoring others
- Confident public speaking
- Results-driven focus
- Brand consistency maintenance
- Data visualization expertise
- Interactive presentation design
- Collaborative teamwork
- Copywriting and editing
- Professionalism and work ethic
- Self-motivation and discipline
- Continuous improvement mindset
- Typography best practices
- Strong storytelling
- Innovative infographic creation
- Collaboration and teamwork
- Typography selection
- Strong storytelling techniques
- Infographic creation know-how
- Design trend awareness
- Public speaking confidence
- Color theory application
- Visual layout design
- Presentation delivery mastery
- Audience engagement strategies
- Content development expertise
- Influencing skills
- Audience engagement
- Coaching
- Persuasive communication
- Social media promotion
- Body language
- Feedback analysis
- Virtual presentations
- Presentation structure
- Confidence building
- Voice modulation
- Effective storytelling
- Facilitation techniques
- Slide design
- Visual aids design
- PowerPoint mastery
- Proposal writing
- Previsualization
- Real-time lighting
- Concept development
- Client communication
- Sustainable design practices
- Lighting design expertise
- Shoot planning
- Live production support
- On-set cues
- Branding content
- Studio preparation
- Pre-production skills
- Video production
- Studio arrangements
- Studio lighting
- Editing and sound mixing
- Cue management
- Setting up equipment
- Shoot preparation
- Editing skills
- Strong writing skills
- Story development and creation
- Story idea generation
- Lighting expertise
- Video storytelling
- Live camera operations
- Live streaming
- Storyboard creation
- Props management
- Multimedia presentation
- Continuity supervision
- Shot composition
- Focus pulling
- Video editing proficiency
- Social media content creation
- Live streaming experience
- Multi-camera operation
- Corporate video production
- Set design
- Camera stabilization
- Sound design
- Staff supervision
- Professional networking
- Negotiating contracts
- Developing concepts
- Audio mixing
- Supervising staff
- Video lighting and sound
- Storyboarding
- Voiceover direction
- Casting
- Content production
- Production management
- Film budgeting and scheduling
- Talent recruitment
- Budget management
- Task delegation
- Calendar organization
- Effective prioritization
- Efficiency improvement
- Proactive approach
- Scheduling expertise
- Coaching and mentoring
- Ethical standards
- Clear communication
- Analytical problem solving
- SOP adherence
- Contract compliance
- Ethical judgment
- Industry expertise
- Issue resolution
- Cross-functional coordination
- Media outlets research
- Adobe systems creative cloud
- Manage media relations
- Professional business writing
- Media communications
- Digital communications
- Social media monitoring
- Influencer Management
- Strategic communications
- Corporate events planning
- Copywriting
- Promotions and advertising
- PR strategy development
- Strategic corporate guidance
- Write press releases
- Schedule coordination
- Trend analysis
- Crisis communications
- Detail-oriented
- External communications
- Public relations strategies
- Speech writing
- Research proficiency
- Digital marketing
- Content creation
- Event networking
- Stakeholder management
- Social media marketing
- Information gathering and analysis
- Community relations
- Team management
- Communication strategy development
- Communication planning
- Crisis response
- Community relationship building
- Marketing programs
- Social media tools
- Market research and analysis
- Delivering presentations
- Google slides
- Landing page design
- Video marketing
- Affiliate marketing
- Team leadership
- Deadline driven
- Multi-channel marketing
- Competitor analysis
- Keyword research
- Online reputation management
- Trend identification
- Behavioral targeting
- Content management systems
- Focus group organization
- Project development
- Project tracking
- Productivity improvement
- Stakeholder communications
- Client rapport
- Client relations
- Project development and lifecycle
- Contract development
- Customer relations specialist
- Team bonding
- Purchasing and procurement
- Functional & business requirements
- New product introductions strategies
- Safety protocol
- Budget preparation
- Multi-stakeholder asset management
- Vendor sourcing
- Subject matter research
- Budget administration
- Microsoft office suite expert
Timeline
Content Stylist
Home Shopping Network
01.2024 - Current
Associate Category Producer
Home Shopping Network
01.2022 - 01.2024
Project Specialist
Home Shopping Network
01.2018 - 01.2022
Lead Studio Coordinator
Home Shopping Network
01.2013 - 01.2018
Video Director/Switcher Operator
The Crossing Church
01.2011 - 01.2022
Backstage Coordinator
Home Shopping Network
01.2011 - 01.2013
Creative Director
Bay Street Brands
01.2007 - 01.2009
Backstage Coordinator
Home Shopping Network
01.2004 - 01.2007
Operations Manager
Loose Cannon Communications
01.2001 - 01.2004
Full Sail University
Bachelor of Science from Media Communications
International Academy of Design and Technology
Associate of Science from Audio/Video Digital Production
Similar Profiles
Kelley CiprianiKelley Cipriani
BUYER II- MOBILITY, AUDIO, CONSUMER ELECTRONICS, IMAGING, & SMART HOME at Home Shopping NetworkBUYER II- MOBILITY, AUDIO, CONSUMER ELECTRONICS, IMAGING, & SMART HOME at Home Shopping Network
Jennifer PostmaJennifer Postma
Customer Finance Specialist at HSN, Home Shopping NetworkCustomer Finance Specialist at HSN, Home Shopping Network
Rishana J CherefantRishana J Cherefant
Customer Service Specialist at Home Shopping Network (HSNi)Customer Service Specialist at Home Shopping Network (HSNi)