Dalton Characky
Valencia,CA
Summary
Experienced and highly determined Product Manager passionate about developing innovative methods to drive sales. Specializes in leading teams through product design and distribution. Comfortable working in fast-paced and deadline-driven environment.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Product Manager
Sunco Lighting
12.2022 - Current
- Collaborated with sales, marketing, and engineering teams to create and distribute high-quality products
- Increased net sales by 90% in one year by onboarding new, unique products quickly
- Managed & trained three full-time employees which decreased time-to-onboard products by 10%
- Improved market share by 10% with the latest market trends and product strategy
- Led and oversaw development of more than 700 new products each year.
Owner and Operator
J Dalton Linens
01.2022 - 03.2023
- Initiated & created a successful business by seeing market needs
- Negotiated with 5-10 suppliers to reduce costs & increasing profitability
- Created & monitored promotions across 3 channels to increase sales and profit levels.
- Expanded the company's online reach, opening new markets and increasing profitability by 20%
- Designed the first line of product bed linens for the company
SEO & PPC Specialist
Floorwire
01.2022 - 07.2022
- Conducted in-depth analytics reviews using Google Analytics, & Google Ads to uncover areas for improvement in each campaign''s performance.
- Improved client ROI by 20% conducting comprehensive competitor research and adjusting campaigns accordingly.
- Led a complete overhaul of the company website to improved technical SEO by URL structure, XML sitemap, and core web vitals
Influencer Marketing & SEO Intern
Collediscope.io
05.2021 - 09.2021
- Increased brand awareness by 30% by developing and executing effective influencer marketing campaigns.
- Built relationships with other brand ambassadors and influencers to assist in social media strategy.
- Established strong partnerships with brands through proactive communication and collaboration on content creation.
Education
Bachelor of Science - Marketing
Certificate - Marketing
11.2020
Skills
- Product Strategy
- Product Lifecycle Management
- Project Planning
- Teamwork and Collaboration
- Product Vision and Strategy
- Critical Thinking
Certification
- Excel Training - May 2023
- Power Automate Training - June 2024
- Google Ads - November 2022
Timeline
Product Manager - Sunco Lighting
12.2022 - Current
Owner and Operator - J Dalton Linens
01.2022 - 03.2023
SEO & PPC Specialist - Floorwire
01.2022 - 07.2022
Influencer Marketing & SEO Intern - Collediscope.io
05.2021 - 09.2021
Southeastern University - Bachelor of Science, Marketing
Cornell University - Certificate, Marketing
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