DAMIEN CHANEY
Chattanooga,TN
Summary
Professional with extensive experience in founding and managing businesses, demonstrating exceptional leadership and strategic planning capabilities. Proven track record in creating and implementing effective business strategies, fostering team collaboration, and driving growth. Known for adaptability and results-focused approach, excelling in dynamic and fast-paced environments.
Overview
11
11
years of professional experience
Work History
Founder & Marketing Director
Independent Marketing & Digital Strategy Consultancy
Remote
01.2015 - Current
- Own end-to-end demand generation and digital campaign strategy for B2B and consumer-focused organizations, acting as a fractional demand and growth leader.
- Develop and execute multi-channel demand generation programs across paid media, email, content, and event campaigns
- Build funnel and journey strategies that connect acquisition campaigns to conversion and retention outcomes
- Manage paid social and digital advertising partners with focus on LinkedIn and performance channels
- Design CRM and email lifecycle campaigns to improve lead nurture and customer activation
- Partner with leadership teams to align marketing programs to pipeline and revenue targets
- Lead agency and vendor partners, setting performance expectations and optimization roadmaps
- Build reporting frameworks and dashboards to measure campaign ROI, pipeline impact, and engagement metrics
- Run A/B tests and conversion experiments across landing pages and campaign journeys
- Developed comprehensive digital marketing strategies to enhance client brand visibility and engagement.
- Established and maintained strong relationships with clients, ensuring alignment with their marketing objectives.
- Led cross-functional teams in executing integrated marketing campaigns across multiple platforms.
Customer Success Manager & Director of ECommerce
Syntrio
Remote
01.2020 - 01.2022
- Led digital platform engagement, lifecycle marketing, and customer experience optimization initiatives across a national client base.
- Owned customer lifecycle and onboarding campaign experiences across digital platform journeys
- Partnered with product, UX, and marketing teams to improve customer journeys and platform adoption
- Translated behavioral analytics and user feedback into journey and messaging improvements
- Supported CRM and automated campaign programs to increase activation and retention
- Delivered performance and engagement reports to internal and client stakeholders
- Collaborated on conversion and experience improvements across product and marketing touchpoints
Sales Manager
Caldera
Chattanooga, TN
01.2019 - 01.2020
- Supported B2B pipeline development and campaign follow-up processes
- Partnered with marketing on lead engagement and conversion strategy
- Contributed customer insight to improve messaging and campaign targeting
Education
Bachelor of Arts - Interdisciplinary Studies
Covenant College
Lookout Mountain, GA05-2013
Skills
- Demand Generation Strategy
- B2B Pipeline Growth
- Campaign Lifecycle Management
- Paid Media & LinkedIn Ads Collaboration
- Email & CRM Campaigns
- HubSpot Workflows
- Customer Journey Mapping
- CX & UX Optimization
- Digital Product Engagement
- Conversion Optimization
- Marketing Analytics & KPI Reporting
- Content & Campaign Strategy
- Event & Activation Marketing
- A/B Testing & Performance Optimization
- Funnel Strategy
- Cross-Functional Leadership
- Agency & Vendor Management
- HubSpot
- LinkedIn Ads
- CRM Platforms
- Marketing Automation
- Analytics Dashboards
- Excel
- PowerPoint
- Reporting & Dashboard Tools
- Team leadership
- Strategic thinking
- Marketing
- Entrepreneurial and innovative
- Ethics and integrity
- Client engagement
- Contract negotiation
- Organizational structuring
- Strategic planning
- Visionary leadership
- Project management
- Business planning
- Operations management
LEADERSHIP & COMMUNITY CAMPAIGNS
- Tennessee Valley Pride, Director of Outreach & Board Member, 2022, 2025, Lead multi-channel campaigns, event marketing, and audience growth initiatives, Develop partnership and sponsor campaigns that drive attendance and engagement, Manage cross-functional campaign execution teams
- Blackrainbow Movement, Director of Outreach & Board Member, 2022, Present, Lead multi-channel campaigns, event marketing, and audience growth initiatives, Develop partnership and sponsor campaigns that drive attendance and engagement, Manage cross-functional campaign execution teams
Timeline
Customer Success Manager & Director of ECommerce
Syntrio
01.2020 - 01.2022
Sales Manager
Caldera
01.2019 - 01.2020
Founder & Marketing Director
Independent Marketing & Digital Strategy Consultancy
01.2015 - Current
Bachelor of Arts - Interdisciplinary Studies
Covenant College