Summary
Overview
Work History
Education
Skills
Timeline
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Damodar Ayala

Culver City,CA

Summary

Dedicated professional with over 9 years of account executive experience in the retail beauty industry. Demonstrates success in driving sales and expanding brand reach to new clients. A strategic and results-driven professional seeking an account executive opportunity to drive growth with Sunday Riley in the Los Angeles market.

Overview

8
8
years of professional experience

Work History

Account Executive

Sunday Riley LLC
Los Angeles, CA
05.2022 - Current
  • Drove growth in key accounts to keep pace with retailer’s sales trends in a continually evolving industry
  • Hired and developed a team of junior executive coordinators to drive growth in key accounts
  • Successfully planned and executed monthly corporate and store generated events leading to significant improvement in brand awareness and competitive brand ranking
  • Built and maintained relationships with retail partner leadership on store and district wide scale resulting in elevated sales and eventing strategies
  • Led team in organizing and executing regularly cadenced dedicated trainings on a store and district wide level resulting in increased brand advocacy leading to sustained increases in weekly average sales per door

Account Coordinator

Sunday Riley LLC
Long Beach, CA
05.2020 - 05.2022

Key Acheivements

  • Successfully led total territory sales growth by over previous year in less than 8 months
  • Plan and execute homegrown events that drove brand to top sales rank in key accounts
  • Assist in building freelance team for the OC/SD/IE market
  • Collaborated with colleagues to form new sales and training systems for elevated store partnership

Regional Training Manager

Farmacy Beauty
Chicago, IL
06.2018 - 06.2019

Achievements

  • Increase average weekly sales performance average in highest volume doors by 10-20%
  • Meet and exceed previous year's liabilities by strategic events in top volume doors with freelance artist while staying under budget
  • Consistently meet and exceed monthly performance objectives for territory

Account Executive

Perricone Md
Chicago, IL
09.2016 - 06.2018

Achievements

  • Increase weekly sales performance average in highest volume doors by 20-40%
  • Offset year's deficit by over 50% in first two months of acquiring Midwest territory
  • Successfully execute events in top volume doors with freelance artists while staying under budget
  • Increase and maintain "Top 10" brand rank status within focus doors

Education

Esthetics License - Skin Care

Marinello School of Beauty
San Francisco, CA
11.2014

High School Diploma -

Oceana High School
Pacifica, CA
05.2012

Skills

  • Set and execute goals
  • Sales and data analysis
  • Hiring and talent development
  • Event planning and execution
  • Passionate in training and education
  • Effective communication and team building skills
  • Inventory management
  • Interpersonal and written communication
  • Proficient in Excel and PowerPoint

Timeline

Account Executive

Sunday Riley LLC
05.2022 - Current

Account Coordinator

Sunday Riley LLC
05.2020 - 05.2022

Regional Training Manager

Farmacy Beauty
06.2018 - 06.2019

Account Executive

Perricone Md
09.2016 - 06.2018

Esthetics License - Skin Care

Marinello School of Beauty

High School Diploma -

Oceana High School
Damodar Ayala