Damola Durosomo
Maplewood,NJ
Summary
Detail-oriented copywriter with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of care and accuracy.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Co-Founder & Strategist
FourTwo Creative
08.2020 - Current
- Built reputable creative marketing agency that guides brands towards high-performing and culturally-centered content campaigns
- Craft compelling copy that lives across websites, email blasts and social media for brands as part of campaign rollout
- Lead high-performing social media campaigns for a number of clients including Spotify, Flutterwave and The Africa Center.
- Shape solutions and approaches by leveraging trends in customer marketplaces and industries.
- Conduct target market research to scope out industry competition and identify advantageous trends for business and clientele
- Develop marketing materials and campaigns to boost brand awareness and customer engagement.
Senior Staff Writer
OkayAfrica
02.2019 - 08.2020
- Spearheaded special projects such as long-form features or investigative reports, demonstrating versatility in writing styles.
- Utilized persuasive copywriting skills by creating attention-grabbing headlines on a daily basis to boost engagement
- Collaborated with producers and management to develop newscasts, promotions and teases.
- Mentored junior staff writers, providing constructive feedback and guidance for professional growth.
- Conducted in-depth research to ensure accuracy and credibility in all published works.
- Built a strong network of industry contacts through attending conferences and networking events, generating valuable leads for potential stories.
- Coordinated with photographers, videographers and graphic designers to supplement stories with multimedia content.
- Contributed to the development of editorial guidelines and style guides for consistent brand messaging across all content platforms.
Staff Writer
OkayAfrica
02.2017 - 02.2019
- Disseminated news content through social media for better engagement with audiences and faster reporting.
- Collaborated with other journalists and departments to produce well-rounded and comprehensive news coverage.
- Wrote and submitted accurate, engaging, and fact-checked stories.
- Enhanced readership by producing high-quality articles on various topics and adhering to strict deadlines.
- Tracked analytics data for published articles to inform future content strategies targeting specific reader interests.
- Increased online engagement by researching trending topics and crafting compelling stories tailored to target audiences.
Education
Bachelor of Arts - International Relations
University of Central Florida
Orlando, FL05.2014
Skills
- Adaptable and Flexible
- Content Strategy
- Copywriting for Websites and Social Media
- Relationship and Team Building
- Creative Storytelling
Certification
Certificate in Digital Journalism, City University of New York, 2018
Timeline
Co-Founder & Strategist
FourTwo Creative
08.2020 - Current
Senior Staff Writer
OkayAfrica
02.2019 - 08.2020
Staff Writer
OkayAfrica
02.2017 - 02.2019
Bachelor of Arts - International Relations
University of Central Florida
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