DAMON MARSHALL

Directly recruited by Executive Team in 2023 to lead enterprise sales efforts in North America for Unity's Creative Analytics platform, Luna.

• Successfully sold SaaS platform into enterprise-level customers such as Scopely, Take-Two, CashApp and Activision.
• Implemented sales processes that were adopted by entire sales team
• Successfully sold Apple Search optimization technology to performance marketers securing favorable terms for both the company and clients
• Devised GTM strategy for Unity's Connected TV (CTV) service
• Brought $100,000 CTV Insertion Order to the company on my last day of employment

ironSource merged with Unity in 2022

After merger with ironSource, was recruited to oversee a team of 30 people that included Supply and Demand Sales teams, Account Management and Technical Account Management.

• Developed sales process that combined two separate sales teams into one for first time.
• Brought first ever brand marketing customers to company that included MGM Studios, Universal Studios and Amazon.
• Lead strategy and efforts to expand outside of company's core market that was adopted by Executive Team.
• Under my leadership, team built mobile footprint that ranked #3, behind Facebook and Google (Appsflyer Performance Index; 2017

Supersonic merged with ironSource in 2015

Leader of company's North American Sales team responsible for selling our in-app advertising products to premium mobile and desktop publishers. Built the first sales team from scratch, recruiting and training an excellent group that achieved significant growth over an eight year period in a highly competitive marketplace. Personally brought the biggest customers in the company's history, contributing to record revenue for multiple years.

• Directly responsible for bringing in premium digital publishers such as EA, Disney, Zynga, Activision, Amazon, Major League Baseball and many more.
• Brought to market the first ever mediation platform for rewarded video.
• Trained sales team to negotiate highly complex ad technology partnerships.
• Continuously refined GTM strategy to differentiate our company in very competitive and crowded ad tech marketplace.
• During my tenure, revenue from new business grew at least 20% YoY.

Executive-level role that positioned company for successful acquisition. Lead content acquisition strategy for vertical social network start-up centered around video game culture. Responsible for articulating the value proposition of a new social discovery and commerce platform for video game distribution.

• Sold WeGame within five months to Tagged.com, fourth largest social network online.
• Closed nine digital distribution partnerships with prominent video game publishers in five months.
• Instituted Sales process for company, complete with prospecting and pipeline development
• Advised company on successful customer acquisition strategies, meaningful marketing and promotional programs and anti-fraud measures.
• Overwhelmingly exceeded unit sales targets upon launch of service.

Identified and licensed the most popular downloadable video games in the market for a leading online games retailer. Accountable to meet or exceed yearly sales targets. Implemented effective marketing plans against titles to maximize exposure and sell-through. Lead experimental programs searching for viable new businesses.

• One of only three members of Content Acquisition team responsible for exceeding $19 million gross revenue goal in FY09.
• Launched IGN's first independent video games marketplace in partnership with Independent Games Festival (IGF) generating incremental $500,000 in gross revenue in its first fiscal year.
• Closed over 60 Content Distribution Agreements with acclaimed publishers such as LucasArts, Disney Interactive and BBC. Signed Disney Interactive to its first and only digital distribution agreement in North America.
• Created and executed against marketing and promotional programs for well-known franchises like Star Wars, Toy Story, MGM's Stargate property and BBC's Dr. Who series, among others.
• Utilized wide array of marketing tactics including blog rolls, SEM, online video, email campaigns, social media, PR and run of network banner advertising to generate awareness and maximize sales.
• Headed strategic evaluation and business plan for first social buying service for video game enthusiasts and regularly present strategy to Executive team.
• Created and managed IGN's “Indie Open House” project, company-wide initiative that invites aspiring video game developers to apply for residency at IGN Headquarters for six month term.

Responsible for defining and driving the Music Services strategy for Hewlett Packard's consumer device product line, comprised of millions of consumer devices worldwide, including desktop PCs, notebooks, digital home products and home media servers. Accountable for the identification, evaluation and negotiation of relevant business partners in the digital music space that augment the HP-branded multimedia software suite by generating revenue while producing a positive consumer experience.

• Successfully pitched partnership opportunities to leaders in digital music space, including Amazon, Rhapsody and eMusic, among others.
• Lead extensive Request for Proposal (RFP) process by drafting proposal requirements, evaluating submissions, conducting in-depth interviews, and building consensus among cross-divisional business units to identify best partner.

Negotiated complex technical distribution agreement to integrate music technology into HP's MediaSmart product line.

Developed the sales channel strategy for HP's on-demand DVD digital publishing service. Responsible for the sell-through success of the program's new releases which launched with titles from Major League Baseball and the NCAA, resulting in significant purchase orders for the program.

• Engaged major retailers, leading eCommerce companies, online portals, and MSOs to evaluate new business opportunities leveraging HP's Video Merchant Services (VMS) video distribution platform.
• Launched “Next Day TV” HP's program to distribute On-Demand DVDs of live events available day after the event happens.
• Launched Barry Bonds' record-breaking home run on DVD, which was delivered to stores 36 hours after home run was hit.
• Identified and signed key distribution partnerships that created extensive retail footprint in target markets. Distribution channels and partners include Yahoo Sports, NCAA, San Francisco Giants, Ohio State University, Video Products Distributors, Inc. and WaxWorks, Inc.

Negotiated program deal terms including licensing fees with content providers, financial terms for distributors and suggested retail pricing for merchants.