Motivated employee looking to leverage and expand experience in data analysis, programming, marketing research and
advertising. Seeking a career in marketing where my communication skills, organization skills and ability to operate in
dynamic environments will help me add value to an organization.
Overview
8
8
years of professional experience
5
5
years of post-secondary education
Work History
Operations Panel Analyst
7-eleven
Dallas, TX
03.2022 - 07.2022
Proved successful working within tight deadlines and fast-paced atmosphere.
Responsible for programming engagement pieces mainly for 7-Eleven’s Brainfreeze Collective insight panel of 130,000+ members. Daily Quick Polls, Discussion threads, weekly surveys and weekly email activity reminders were created to engage the panel.
Additional responsibilities included managing and updating 7-Eleven’s Insights Library with content ranging from results of the engagement pieces within the Brainfreeze Collective to insights on specific areas of the business such as coffee or gas.
Also tasked with creating and scripting reengagement emails for targeted audiences such as lapsed users or new users.
Marketing Coordinator
Risk Strategies
Dallas, TX
11.2021 - 03.2022
Contact for 85 colleges and universities, including Baylor University, Clemson University, Des Moines University, Missouri State University, Rush University, University of Texas colleges (Arlington, Austin, Dallas and etc.) and many more.
Managed and executed daily requests related to website maintenance for assigned colleges and universities submitted via Smartsheet.
Created marketing materials such as company event flyers, company Zoom backgrounds, university brochures, university social media posts (Facebook, Instagram) and more.
Audited medical and dental policies from carriers and their designated universities.
Developed written sales proposals and replied to RFPs and RFIs.
Marketing Coordinator
Signet Jewelers
Dallas, TX
05.2021 - 11.2021
Managed promotional events for Peoples
Updated creative decks to reflect upcoming and future promotional events
Built schedules and Need Lists for departments to meet deadlines of promotional items and events
This also includes in-store display signage, wall graphics and more
Routed creatives using Workamajig to relevant departments to ensure necessary information is included, such as disclaimers, visual presentation of jewelry and brand voice are being followed.
Organized logistics for marketing and proposal strategy meetings.
Wrote and prepared creative assets by applying excellent communication, project management and planning abilities to produce crisp, fresh collateral.
Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
Health Professional Consultant
Alight Solutions
Dallas, TX
07.2019 - 04.2021
Exceeded goals for servicing members in 2020 by 12%, maintaining position as a top performer on current team
Researcher and communicator for members in an effort to deliver accurate information regarding their healthcare plans and concerns
Liaison between members, health insurance carriers and human resources departments
Led monthly client calls to evaluated utilization and important information of members
One of six founders for the Dallas Diversity and Inclusion Council for Alight
Solutions
Served as a Marketing Officer for the D&I Council tasked with building interest, creating flyers, emailing targeted groups, and creating surveys to uncover needs within the Dallas office.
Completed paperwork, recognizing discrepancies and promptly addressing for resolution.
Handled 15-20 calls per day to address customer inquiries and concerns.
Rotating Sales and Support
Nordstrom Rack
Dallas, TX
09.2017 - 11.2019
Carried out day-to-day duties accurately and efficiently.
Proved successful working within tight deadlines and fast-paced atmosphere.
Served as the incoming receiver of merchandise for the number 1 volume Nordstrom Rack in Northern Texas & Oklahoma.
Processed merchandise ranging from 2,200 units – 5,000 units per day.
Replenishing floor merchandise, organizing back stock, inventory accuracy check.
Worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately.
Helped customers complete purchases, locate items and join reward programs.
Assistant Inventory Manager
Nordstrom Rack
Dallas, TX
12.2018 - 10.2019
Served as the Assistant Inventory Manger for the largest volume Nordstrom Rack in the Northern Texas and Oklahoma region
Led a team of up 8 employees
Won the 2018 4th Quarter Customer Service All-Star Award
Labeled, organized and located inventory items in staging areas or on shelves according to quantity, size or type of material.
Handled day-to-day shipping and receiving overseeing more than hundreds of packages per day.
Trained new staff on job duties, company policies and safety procedures for rapid onboarding.
Social Media Intern
Bread and Butter PR
Dallas, TX
08.2017 - 12.2017
Tracked & monitored the performance of clients’ Instagram & Twitter profile using SproutSocial. A few of note related to Jalisco Norte, Harvest Snaps, Henley Nashville and Eatzi’s.
Documenting and posting to Instagram & Twitter the Eatzi’s Preston Royal’s grand opening.
Managed a small budget for clients growing their social following via campaign ads on Facebook and Instagram. Specifically, Eatzi’s, Jalisco Norte, LaPanaderia, Ten50 BBQ and FiveSixty Dallas.
Assisted team with various marketing projects that would engage new leads and potential customers.
Connected with influencers to increase reach of company posts.
Created informative and entertaining posts for client's Twitter, Facebook and Instagram pages.
Resident Assistant
Illinois Central College
East Peoria, Il
05.2013 - 05.2015
Encouraged community atmosphere by implementing educational and social programs.
Supervised daily activities and provided assistance to staff.
Served as Lead Resident Assistant, led a team of 5 staff members.
Created monthly newsletters for the community of approximately 350 residents.
Organized, promoted, and led housing-based events such as Poetry Night, Olympic Games, Flag Football & more.
Created flyers for monthly housing led events, sporting events and community updates using Adobe InDesign.
Education
Bachelor of Art - Mass Communications
Southern Illinois University Edwardsville
Edwardsville, IL
08.2015 - 12.2017
Associates of Art - Mass Communications
Illinois Central College
East Peoria, IL
08.2012 - 05.2015
Skills
Social Media Management
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