Driven and capable marketing and business strategist and leader with more than a decade of diverse people management, account management, and supplier management experience. Specializing in fast-paced technology and data-driven organizations. Thought leader and trusted adviser to multinational partnerships spanning diverse categories and capabilities. Proven ability to forge lasting relationships, exceed targets, work across organizations, and execute creatively.
Hi, I’m
Dan Bump
Ad Tech And Ecommerce Pro
Wakefield,MA
Summary
Overview
16
years of professional experience
4
years of post-secondary education
Work History
Criteo
Manager of Account Strategy & Growth
09.2021 - Current
Job overview
- Lead strategy and operations for a team of 5 Account Strategists, overseeing 200+ advertiser relationships and ~$60M in annual revenue
- Develop catered strategies and collaborate across internal teams to cross-sell new solutions, upsell existing revenue streams, and achieve quarterly targets for growth and product roll-out
- Identify and present data sets to both internal and external partners to maximize opportunities, retain clients, and attain goals
- Negotiate deals and budget amounts with key stakeholders
- Train, develop, and career path individual contributors
- Foster a culture of success, camaraderie, and trust within my team to elevate collaboration, innovation, and healthy competition
- Develop and maintain relationships with customers and suppliers through account development.
- Maximize performance by monitoring daily activities and mentoring team members.
Criteo
Strategy Lead
01.2019 - 08.2021
Job overview
- Develop, execute, and track projects that benefit the collective revenue generation of an aggregated book of business across a team of Account Strategists and the business at large
- Coordinate with Data Science, Creative, and Technical teams in the scoping and execution of projects at scale
- Act as a leadership resource for the Account Strategy team, providing coaching, communication support, strategic advice
- Meet regularly with local and global leadership teams to align on business needs and advocate for improvements to tools and process as reported by individual contributors
- Leverage experience to manage a highly complex, risky book of business
Criteo
Sr Account Strategist
12.2014 - 12.2018
Job overview
- Manage book of advertisers leveraging Criteo’s dynamic advertising solutions
- Optimize campaigns to drive efficiency, hit client goals, and drive annual and quarterly growth for clients and
- Criteo alike
- Understand the Criteo product offering and how each product can improve performance, reach incremental audience, and deliver revenue or traffic to advertisers
- Make recommendations to help maximize exposure while maintaining KPI and monthly budget pacing
- Drive product adoption to maximize efficiency and increase budgets
- Coordinate with internal Data Science, Technical Solutions, and Creative teams to ensure client satisfaction, accurate reporting, and technical stability for all clients
- Meet with clients to perform business reviews and take a consultative approach to upsell and improve our standing, share in-depth reporting, and additional insights into campaign health, trajectory, and opportunity
- Leverage seasonal trends and advertiser-level promotion events to maximize growth and strategic exposure
- Generate reports to support development and implementation of marketing plans.
- Track key metrics and develop spreadsheets and data models.
- Manage campaigns for various clients that consistently exceed sales goals.
Wayfair
Category Manager
10.2010 - 11.2014
Job overview
- Manage and own the P&L for the Lawn & Garden product category
- Own all supplier relationships, terms, and escalated account issues
- Negotiate account terms, strategic price reductions, product buys, promotions, and programs
- Drive merchandising improvements to the catalog to ensure a clean and efficient shopping experience
- Analyze competitor marketing and selection strategies to establish a competitive landscape
- Improve supplier participation in back-end programs to streamline workflow, gain exposure, or attain more favorable terms
- Meet with accounts and prospective suppliers at industry events, trade shows, and in-office
- Manage and train a Category Associate overseeing 200+ small to medium-sized supplier relationships
Wayfair
Senior Buyer
09.2010 - 01.2013
Job overview
Wayfair
Manager of Customer Service
10.2009 - 08.2010
Job overview
Wayfair
Assistant Manager of Customer Service
06.2008 - 09.2009
Job overview
Wayfair
Customer Service Representative
09.2007 - 05.2008
Job overview
Education
University of South FloridaTampa, FL
Bachelor of Arts from Communication
08.2002 - 06.2006
University Overview
Skills
People Management
undefinedTimeline
Manager of Account Strategy & Growth
Criteo
09.2021 - Current
Strategy Lead
Criteo
01.2019 - 08.2021
Sr Account Strategist
Criteo
12.2014 - 12.2018
Category Manager
Wayfair
10.2010 - 11.2014
Senior Buyer
Wayfair
09.2010 - 01.2013
Manager of Customer Service
Wayfair
10.2009 - 08.2010
Assistant Manager of Customer Service
Wayfair
06.2008 - 09.2009
Customer Service Representative
Wayfair
09.2007 - 05.2008
University of South Florida
Bachelor of Arts from Communication
08.2002 - 06.2006