Dan DeMattei
Meridian,ID
Summary
Strategic Marketing Director with 10+ years of experience creating effective go-to-market strategies. Skilled in managing clients, staff members, events and executing effective campaigns. Experience working in collaborative environments and coordinating between social media, public relations and influencer teams.
Overview
15
15
years of professional experience
Work History
Marketing Director
Reverb Communications
03.2017 - Current
- Developed and executed full Go-To-Market strategies for digital product releases.
- Coordinated with Public Relation, Social Media and Influencer teams to ensure collaborative execution of campaigns.
- Created competitive analysis and market research to develop key messages and unique selling points to differentiate our products.
- Developed and executed strategic display, social, print and OOH advertising campaigns.
- Managed, coordinated and staffed industry trade, consumer and custom events within various budget levels.
- Developed brand identity and core messages for digital and consumer products.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral to ensure brand alignment and consistency.
- Led business development with Reverb's General Manager to pitch and onboard new clients.
- Hired and managed company staff to ensure proper client support and workload distribution.
- Built strong relationships with industry professionals.
Marketing Manager
Reverb Communications
01.2012 - 03.2017
- Developed and executed social and digital advertising campaigns.
- Managed and staffed trade events.
- Conducted market research and competitive analysis.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Marketing Assistant
Reverb Communications
02.2009 - 01.2012
- Assisted in campaign executions developed by the marketing and public relations teams.
- Performed product reviews to identify key selling points.
- Conducted asset management for marketing and advertising campaigns
Education
Bachelor of Science - Business Administration
California State University Stanislaus
Stanislaus, CASkills
- Campaign Development
- Key Decision Making
- Project Management
- Client Management
- Hiring Manager
- Branding
- Market Analysis
- Competitive Analysis
- Event Coordination
- New Business Development
Timeline
Marketing Director
Reverb Communications
03.2017 - Current
Marketing Manager
Reverb Communications
01.2012 - 03.2017
Marketing Assistant
Reverb Communications
02.2009 - 01.2012
Bachelor of Science - Business Administration
California State University Stanislaus
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