Dan Harris
San Diego,CA
Summary
Experienced and passionate Director of Digital and Strategic Marketing with extensive paid and organic growth marketing experience coupled with project and team management for B2B organizations in multiple professional industries (financial services, legal, healthcare, engineering, and renewable energies). Development of coherent marketing strategies (long and short-term), content marketing, lead generation and demand generation campaigns through paid search and paid social advertising for B2B target audiences. As a data and analytics driven Director and marketing strategist, I am extensively experienced managing multiple CRM and project management platforms
Overview
14
14
years of professional experience
1
1
Certification
Work History
Director of Digital Marketing
TRC Companies
Lowell, MA
03.2022 - Current
- Manage digital team and strategies with responsibility to drive acquisition and brand awareness
- Provide mentorship and guidance Ito broader team on digital best-practices and overall campaign execution
- Build and deliver multi-channel digital campaigns to reach target audiences and drive business results and conversions
- Develop company’s digital activity advising on content, engagement models, and the technical infrastructure (MarTech)
- Advise and manage tools and technology to improve tracking, attribution, audience segmentation and reporting
- Evaluate search and social media analytics producing comprehensive reports evaluating performance against established marketing KPI
- Manage social media and content creation teams
- Lead multi-channel campaigns that take advantage of the latest digital and content strategies and analytics insights.
Director of Marketing and Creative Services
ASSET MARKETING SYSTEMS
San Diego, CA
06.2021 - 01.2022
- Manage digital marketing, social media, and creative teams, planning and development of marketing and lead generation programs, initiatives, and strategies for financial services firm
- Driving paid search and social strategies and partnering with external partners to drive results
- Develop marketing strategies utilizing quantitative assessment, market research, analytics, and forecasting.
Marketing Director/Practice Development Specialist (PDS)
MASS MUTUAL PACIFIC COAST
La Jolla, CA
09.2020 - 04.2021
- Position role included responsibility for developing marketing strategies and executing on the firm’s social media, paid search and social advertising, and content marketing strategies to drive predictable, qualified leads and appointments to the firm and its advisors.
Digital Marketing Director/Co-Founder
PROFITS MARKETING GROUP
Chula Vista, CA
03.2010 - 09.2020
- Digital Marketing Director of marketing agency specializing in professional video marketing and production, paid search and paid social advertising, social media and content strategy development for multiple industries.
Education
Skills
- Inbound Marketing
- Marketing automation
- Customer Segmentation
- Google Analytics
- Content Marketing
- Digital advertising
- Google Analytics expertise
Certifications Expertise
- Hubspot Content Marketing (2022)
- LinkedIn Marketing Strategy (2022)
- Hubspot Digital Marketing (2022)
- Google Ads (2021)
- Google Analytics (2022)
- Hubspot Inbound Marketing (2021)
- Oktopost B2B Social Media Data Analysis (2022)
Skills Expertise
- Digital Marketing
- Video Storytelling
- Email marketing and nurture campaigns
- Paid Search and Paid Social Marketing
- Predictable Lead and Demand Generation
- Data-driven Social Media and B2B Strategies
- Experienced manager of multiple CRM, Project Management and Social Media/Content automation platforms
- Expertise tracking data, analytics, and insights to connect to KPI (highly experienced with multiple platforms)
Volunteer Experience
- SCORE Mentors, San Diego, CA, Digital Marketing Workshop and Webinar Presenter, 2013, 2022, Lead interactive small business marketing workshops for groups of small business owners. Topics include “Digital and Social Advertising: Targeting The Right Audience”, and “Developing Coherent Marketing Strategies”
- Accion/Accessity Academy, San Diego, CA, Volunteer Digital Marketing Workshop Presenter/Mentor, 2016, 2023, Lead quarterly digital marketing workshops for new startup businesses and entrepreneurs enrolled in a 12-week program.
Certification
- Hubspot Content Marketing (2022)
- LinkedIn Marketing Strategy (2022)
- Hubspot Digital Marketing (2022)
- Google Ads (2021)
- Google Analytics (2022)
- Hubspot Inbound Marketing (2021)
- Oktopost B2B Social Media Data Analysis (2022)
Timeline
Director of Digital Marketing
TRC Companies
03.2022 - Current
Director of Marketing and Creative Services
ASSET MARKETING SYSTEMS
06.2021 - 01.2022
Marketing Director/Practice Development Specialist (PDS)
MASS MUTUAL PACIFIC COAST
09.2020 - 04.2021
Digital Marketing Director/Co-Founder
PROFITS MARKETING GROUP
03.2010 - 09.2020