Dan Hyatt
Director of Sales and Partnerships
Ravensdale,WA
Summary
Experienced CPG Sales Professional with a 15-year proven track record in various roles, demonstrating strong communication and analytical abilities. Proficiently penetrate new markets through efficient organization, prioritization, and simultaneous management of internal and external responsibilities. Showcased achievements in expanding existing accounts and driving sales velocities. Consistently surpass sales goals, exceeding corporate client expectations for both large and small manufacturers. Recognized for developing strong relationships, identifying market trends, and proactively seeking new business opportunities.
Overview
15
15
years of professional experience
Work History
Director of Sales – All Channels, US and International
Atomo Coffee, Inc.
08.2022 - 02.2025
- Company Overview: an innovative and category-disruptive coffee start-up
- As Director of Sales at Atomo Coffee, an innovative and category-disruptive coffee start-up, I led the company’s sales efforts across DTC and B2B channels, driving growth in the US, Canada, Europe, and Asia
- I developed and executed comprehensive sales strategies, identified high-value prospects, and established key partnerships with coffee shops, corporate partners, foodservice providers, distributors, and other coffee brands
- Directed and executed all sales initiatives across DTC and B2B channels, achieving consistent brand growth and surpassing sales targets
- Created and managed the sales pipeline in Salesforce, sourcing high-value prospects for each channel through various research methods and tools
- Secured new partnerships with corporate offices, coffee shops, coffee roasters, and distributors, generating revenue and increasing sales velocity
- Designed and implemented sales-specific platforms, including Salesforce, Shopify Plus, Amazon Seller-Central, and the company’s branded website
- Analyzed sales data and marketing analytics to make data-driven decisions, optimize strategies, and uncover opportunities for growth
- Provided strategic guidance to the sales team, refining sales approaches and messaging while optimizing performance to exceed objectives
- Streamlined sales platforms and processes for scalability, efficiency, and enhanced customer engagement across Shopify, Amazon, ShipStation, Klaviyo, Okendo, Faire, and more
- Collaborated across teams to develop marketing strategies and assets, drive product innovation and commercialization, refine branding and packaging, and set pricing and revenue targets
- An innovative and category-disruptive coffee start-up
Account Executive – Conventional Grocery
Presence Marketing / Dynamic Presence
09.2019 - 08.2022
- Sales Management in the Northwest region Covering Albertson’s/Safeway/Haggen divisions in Seattle and Portland
- Direct point of contact from a client and customer perspective representing our clients’ interest and partnerships
- Build relationships with account personnel including HQ buyers, merchandising managers, marketing and promotions specials, operations, distributor contacts and finance
- Account management for 50+ client partners with excellent verbal and written communication and collaboration
- Manage business portfolio of $7mm + in sales annually
- Create and manage promotional strategy, SKU rationalization, distributor partnerships
- Create and submit contracts utilizing HQ contract portals
- Coordinate efforts to create, develop and deliver sales presentations to clients and customers for category reviews and brand updates
- New Brand approval strategy, HQ buyer review and launch support
- Analyze sales and category data that highlight sales accomplishments, trends and areas of opportunity
Account Executive - Natural Grocery
Presence Marketing / Dynamic Presence
05.2014 - 09.2019
- Account Sales Manager for 40+ Natural Independent Grocery Retailers in Western WA; including Town & Country Markets, NCG Coops, INFRA, Marlene’s Markets, ect
- Establish strategic presence of 60+ client brands across the retail landscape
- Increase sales through analytical and fact-based selling, identifying category needs, and innovation highlights
- Coordinate sales meetings, new item presentations, samples and communications among clients and retailer contacts
- Work with buyers to sell in new items and fill voids
- Create presentation agendas based on monthly priority guidelines and chain specific requirements
- Lead Resets in my stores to cut in new items, refresh shelf presence, and new store set up
- Monitor consistent shelf placement of all our brands and maintain tag placement or pricing
- Place coupons and POS materials to help generate sales
- Ability to adapt to urgent needs for product specific information
- Timely completion of trackers, reports and pricing surveys
- Build trusting, and professional relationships with grocery buyers, team leads, and regional grocery coordinators
Sales Rep/Merchandiser
Columbia Distributing
06.2006 - 07.2008
- Company Overview: (Beverage Distributor)
- Managed merchandising and restocking of beverage products in major grocery chains across Western WA
- Built and dismantled product displays, ensured shelf tag accuracy, and managed promotional pricing displays
- Ensured 100% store coverage daily, adhering to strict DSD merchandising procedures
- Demonstrated a reliable work ethic and collaborated with store personnel to meet sales goals
- (Beverage Distributor)
Owner/Operator
Double D Foods
06.2003 - 05.2006
- Company Overview: (Contract sales route with Tim’s Cascade Chips)
- Owned and operated a contract sales route, overseeing $500,000 in annual inventory
- Increased overall business by 16% in a competitive snack market and added new accounts through targeted prospecting
- Developed and executed effective sales, merchandising, and promotional strategies, including cross-merchandising for additional display space
- Fostered strong relationships with store managers, driving repeat business and brand visibility
- (Contract sales route with Tim’s Cascade Chips)
Education
General Studies, Math And Sciences
Edmonds College
Edmonds, WA01-1997
Skills
- Microsoft Office Suite
- Google Workspace
- Salesforce CRM
- Dun & Bradstreet
- Zoominfo
- Kaspr
- Apolloio
- Clearbit
- Shopify Plus
- Amazon Seller-Central
- Klaviyo
- GS1 US
- Fairecom
- Platform Integration
- Buildout
- Adobe Creative Suite
- Mondaycom
- Google Analytics GA4
Timeline
Director of Sales – All Channels, US and International
Atomo Coffee, Inc.
08.2022 - 02.2025
Account Executive – Conventional Grocery
Presence Marketing / Dynamic Presence
09.2019 - 08.2022
Account Executive - Natural Grocery
Presence Marketing / Dynamic Presence
05.2014 - 09.2019
Sales Rep/Merchandiser
Columbia Distributing
06.2006 - 07.2008
Owner/Operator
Double D Foods
06.2003 - 05.2006
General Studies, Math And Sciences
Edmonds College
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