Dan Kerchum
New York,NY
Summary
Head of Marketing and growth leader with 10+ years of experience in building demand generation engines, leading GTM strategy and scaling revenue. Full stack operator with expertise in automated workflows, data analytics, lifecycle, and team leadership.
Overview
10
10
years of professional experience
Work History
Marketing Strategist
Dan Kerchum Consulting
02.2025 - Current
- Delivered GTM positioning and demand generation efforts for Datashake, an enterprise SaaS in the data collection and analysis space, targeting major F100 brands (Coca-Cola, PepsiCo, and P&G), and aligning marketing and sales around six-figure deal cycles.
- Led growth audits, competitive intelligence, data collection, analysis and interpretation, GTM strategies and SEO efforts for Novecore Music Distribution, increasing the monthly search traffic from just under 3,000 to over 24,000.
- Helped Givergy, a fundraising technology SaaS, rebuild their growth operations by creating a new customer acquisition system, including website redesign, funnel optimization, and email marketing.
Head of Marketing
Server Academy
08.2022 - 02.2025
- Scaled Server Academy by building data-driven lifecycle systems, growing SQLs by 120% and increasing organic traffic from 3,000 to 75,000 monthly visits.
- Led the ABM efforts for the B2B cybersecurity training offer.
- Built email marketing systems, MixPanel data analytics dashboards from first contact to post-signup, to maximize lifetime value per customer, and consistently optimize the funnel and UX.
Head of Marketing
KodeKloud
08.2021 - 08.2022
- Drove 4X increase in revenue in 1 year for KodeKloud, a DevOps EdTech company, by building out the KPI reporting and data analytics dashboards, designing onboarding, crafting messaging, leading demand generation efforts and planning the marketing budget.
- Reduced churn by more than 80 percent by redesigning the user experience and building a new retention strategy.
- Vetted, hired, trained, and managed marketing team members, external contractors, and managed marketing agencies to execute our paid advertising, SEO, graphic design, and video content campaigns.
- Worked closely with the product and sales teams to create a highly profitable B2B enterprise offer for cybersecurity organizations.
Marketing Manager
Server Academy
02.2019 - 08.2021
- Led the company rebrand, built the entire marketing funnel and crafted the messaging.
- Helped the company transition into the SaaS model and define the offer by analyzing the ICP, the competitors and the SWOT profile.
- Created a profitable GTM strategy, reaching consistent YoY ARR growth via purposeful marketing campaigns (including Google Ads, YouTube and SEO efforts).
Sales & Marketing Manager (E-commerce)
MastaMinds Inc
11.2016 - 02.2019
- Key brands: Sinks.org, LancerShop.com, RSXstore.com
- Top earner in the company for 40 months in a row (both as a Sales Rep and after being promoted to Sales and Marketing Manager).
- Directed end-to-end growth (traffic, conversion, repeat purchase) for a large ecommerce portfolio (50+ brands with thousands of products), driving consistent revenue growth.
Sales Representative (E-commerce)
MastaMinds Inc
11.2015 - 11.2016
- Key brands: Sinks.org, LancerShop.com, RSXstore.com
- Inbound phone sales for a portfolio of 50+ ecommerce brands.
- Cold email outreach and lead generation.
Education
MBA - International Management
Swiss School of Business And Management
Geneva, Switzerland08-2021
Bachelor of Arts - Marketing, Social Media & PR
DOBA Business School
Maribor, Slovenia03-2019
Skills
- GTM strategy
- Demand generation
- Conversion rate optimization
- A/B testing
- Lifecycle and activation
- Public speaking
- Product marketing
- Analytics
- Revenue operations
- Team leadership
- Paid acquisition
- Marketing automation
Timeline
Marketing Strategist
Dan Kerchum Consulting
02.2025 - Current
Head of Marketing
Server Academy
08.2022 - 02.2025
Head of Marketing
KodeKloud
08.2021 - 08.2022
Marketing Manager
Server Academy
02.2019 - 08.2021
Sales & Marketing Manager (E-commerce)
MastaMinds Inc
11.2016 - 02.2019
Sales Representative (E-commerce)
MastaMinds Inc
11.2015 - 11.2016
MBA - International Management
Swiss School of Business And Management
Bachelor of Arts - Marketing, Social Media & PR
DOBA Business School
Tools
- Hubspot
- Salesforce
- Mixpanel
- Looker Studio
- Zapier
- Mouseflow
- HotJar
- Figma, LucidChart & Miro
- ClickUp, Notion & Asana
- Microsoft Excel
- Tableau
- SEMrush
- Ahrefs
- Active Campaign
- Clay