Dan W. Knopp
Pittsburgh,PA
Summary
Highly creative marketing professional with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Overview
15
15
years of professional experience
Work History
Marketing Manager
Faros Properties
11.2018 - Current
- Develop, implement, and oversee marketing and communications plans/budgets across the organization's network in collaboration with key players of FPM and affiliated business entities. This includes but is not limited to commercial real estate, residential real estate, hospitality, Alloy 26, Union Fitness, and Wavefly
- Oversee and negotiate contracts/agreements for all marketing campaigns, media coverage and corporate partnerships
- Oversee strategy of acquisition channels, including content creation, curation, pay-per click campaigns, geofencing campaigns, event management, publicity, social media campaigns, copywriting, and performance analysis
- In 2022, all websites in portfolio saw average traffic growth of 56%. Largest increase was 120%
- Manage development, performance, and content for all websites, including Google Analytics and SEO
- Develop and implement marketing strategies to use for launches, rebranding campaigns and promotions. Apply data and analytics to make strategic decisions.
- Create and develop all print ads, collateral, signage, and digital ads
- Maintain editorial control on any marketing and public relations material that is released on behalf of FPM or any commercial/residential business or property
- Regulate all company brand guidelines including but not limited to logos, fonts, letterhead, etc.
- Provide marketing and advertising support for monthly commercial and residential events
- Promoted from Commercial Marketing Manager to Marketing Manager for all Faros entities in August 2021
Manager
Knopp Properties, LLC
08.2015 - 11.2018
- Oversaw business operation of residential property management company including marketing, budgeting, leasing and maintaining professional tenant and client relationships
- Managed single and multi-family rental properties throughout Western Pennsylvania
- Performed inspections on occupied units as well as through turnover of vacant units to uphold lease obligations and repairs
- Administered all stages of repair and maintenance through utilizing strong vendor relationships
- Accepted and processed rent payments, deposits, lease applications and other paperwork
Director of Operations/Marketing Manager
Grove City County Market
08.2012 - 08.2015
- Oversaw entire marketing, sales, logistics, customer service, infrastructure, and display operations for all departments of family-run supermarket business
- Managed and directed multiple projects simultaneously with great detail while meeting strict deadlines
- Designed graphic features for print, digital, and outdoor advertising techniques
- Developed and executed creative and successful social media footprint on multiple platforms
- Oversaw customer service department through training and development programs
- Functioned as human resource liaison while supervising staff of over 150 employees
- In a business of traditional advertising, developed creative ad campaigns to break multiple sales records
University Services Coordinator
IMG College
08.2011 - 08.2012
- Developed marketing supplements and professional customized ad proposals for entire IMG College sales staff nationwide
- Created professional sponsorship portfolios highlighting inventory and brand strategies of IMG College properties
- Designed digital and print ads for official athletic websites, social media campaigns and athletic print publications
- Prospected company and category research; analyzed sales and advertising strategies; trained in Scarborough research
- Increased capabilities of University Services group with graphic design and internal marketing experience
- Launched and oversaw social media campaigns to increase awareness and promote capabilities of University Services group throughout the entire IMG College sales staff
Marketing Coordinator / Marketing Graduate Assistant
Kent State University Athletics
03.2009 - 08.2011
- Developed and implemented creative marketing tactics within department budget; managed and created printed collateral and digital media advertisements; created methods to improve fan support and attendance
- Produced and executed marketing plans, media buys and sponsorship packages, including radio, print, outdoor, and digital
- Served as liaison for sponsorship fulfillment including signage, ticketing, on-site sampling, giveaways, social media, in-game promotions and hospitality
- Created, wrote, and edited printed collateral including brochures, posters, mailings, displays and other promotional items
- Oversaw development and execution of all social media campaigns; increased Facebook followers by 350%
- Increased football season tickets by 109% in 2009; increased total football tickets sold by 120% in 2010
- Increased men’s basketball attendance in 2010-11 through utilization of creative and uniquely promoted ticket campaigns, as well as guerilla marketing tactics
- Created and executed promotional schedules and all on-field/on-court promotions to enhance game-day atmosphere; planned and oversaw operations for family and student pre-game tailgate zones
Golf Outing Graduate Assistant
NEOMED Foundation
10.2009 - 05.2011
- Significant member of panel that coordinated 2010 and 2011 golf outings for the NEOMED Blue Fund; procured over $60,000 in consecutive years
- Solicited companies and individuals for donations and participation; increased number of participants in both 2010 and 2011 from previous years
- Participated in entire planning process, including sponsorship sales/fulfillment; co-managed entire day-of-event program
Education
Masters - Sports and Recreation Management, Marketing
Kent State University
Kent2011
Bachelors - Business Administration, Marketing
Kent State University
Kent2009
Skills
- Proficient graphic design skills in Adobe Creative Suite, including Illustrator, InDesign, and Photoshop
- Computer skills in entire Microsoft Office Suite, as well as Microsoft Windows and Apple platforms
- Experience with Mailchimp, Canva, WordPress, Webflow, Birdeye, HTML CMS, and Carousel Digital Signage
- Familiarity with Yardi, RentCafe and Sonar
- Experience in multiple social media platforms including Facebook, Twitter, Instagram, YouTube, Snapchat, LinkedIn, TikTok, mass Email and others
- Passion and aptitude for photography and videography skills
Affiliations
- American Marketing Association
- Advisory Committee Member - The Northside Chronicle
Timeline
Marketing Manager
Faros Properties
11.2018 - Current
Manager
Knopp Properties, LLC
08.2015 - 11.2018
Director of Operations/Marketing Manager
Grove City County Market
08.2012 - 08.2015
University Services Coordinator
IMG College
08.2011 - 08.2012
Golf Outing Graduate Assistant
NEOMED Foundation
10.2009 - 05.2011
Marketing Coordinator / Marketing Graduate Assistant
Kent State University Athletics
03.2009 - 08.2011
Masters - Sports and Recreation Management, Marketing
Kent State University
Bachelors - Business Administration, Marketing
Kent State University
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