Summary
Overview
Work History
Education
Skills
Timeline
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Dan Lanzano

East Brunswick

Summary

Seasoned senior media executive with over 17 years of experience specializing in video, data-driven, and sponsorship sales. Dynamic leader with a track record of motivating and guiding high-performing sales teams to achieve business objectives and consistently exceed expectations. Passionate about driving success through strategic planning, relationship building, and a relentless focus on delivering measurable results.

Overview

13
13
years of professional experience

Work History

Senior Vice President, National Ad Sales

Nexstar Media Group
01.2024 - Current
  • Manage National Ad Sales Team focused on revenue generation for the Nexstar Media Group Portfolio including CW, CW Sports, CW Digital NewsNation, AntennaTV, and the Nexstar Digital Audience Network totaling $250M in annual sales
  • Leader, motivator & mentor for high performing team of Vice President's, Directors, and Account Executives
  • Lead Agency Holding Company Partnerships with OMG, IPG, Horizon, Havas, Stagwell, responsible for all commercial relationships across Upfront & Scatter marketplaces
  • Oversee Direct Response sales division for both National Networks & National Spot totaling $100M in revenue
  • CW Sports Ad Sales Strategy Lead responsible for media & sponsorship revenue generation, go to market strategy, positioning and packaging as well as network partnership liaison for sports rights acquisitions
  • Set strategic goals & priorities on a weekly, quarterly, and annual basis, keeping sales team accountable to budget & forecast targets across Linear, Digital, Programmatic, Sponsorship, and Data Driven revenue streams
  • Collaborate with Ad Sales Monetization team on pricing, packaging & yield management strategies, along with weekly forecasting & budget pacing
  • Liaise with network business leads to ensure strategic alignment on programming, digital, and product decisions to drive upside revenue opportunities
  • Lead data driven sales strategy efforts to deliver incremental adoption for DDV product. Work closely with partner data vendors, DFX and VideoAmp, to ensure the product is a competitive marketplace solution

Vice President, Ad Sales

Warner Bros. Discovery
01.2018 - 01.2024
  • Business-builder responsible for $650M in annual multi-platform Ad Sales revenue across WBD portfolio of Entertainment, Sports, News, Streaming, Digital, Programmatic, and Data Driven products & properties
  • Agency Partnerships Lead for major Hold Co.'s including OMG, Horizon, IPG & Havas; accountable for setting strategic agency partnership framework & negotiating enterprise Upfront Commitments & Terms.
  • Built iron clad, trusted relationships with core agency & client partners across C-Suite, Senior Investment Leads, Enterprise Partnership Teams, Special Business Units
  • Orchestrated agency & client Quarterly Business Reviews to identify challenges, opportunities, and mutually beneficial solutions which ultimately led to partnership growth
  • Successfully built revenue streams for new products from initial strategy to execution including Data Driven Linear, MAX Streaming, Social Amplification, National Addressable
  • Spearheaded several first-to-market IP led marketing partnerships driving revenue growth with blue chip advertisers including State Farm (AEW Official Marketing Partner, Rick & Morty Global Event), AT&T (Conan @ Comic Con), PepsiCo (Brand Funded Content)
  • Operator & Collaborator successfully navigating a matrixed, cross functional internal organization working successfully with Marketing, Research, Operations, Pricing & Planning, Product, and Account Service teams
  • Member of WBD Culture Council developed to attract, motivate & retain top talent while also creating programs that connected employees across the country to drive creative business building ideas

Vice President, Sales Manager

Turner Broadcasting
06.2016 - 01.2018
  • Managed multi-platform sales efforts across the Turner Emerging Consumers portfolio inclusive of Adult Swim, Cartoon Network, Boomerang & truTV
  • Responsible for $300M in revenue across premium linear, digital, OLV, VOD, Social, Data Driven Targeting, Branded Content
  • Hired, developed & led a consultative, solutions-oriented sales team including 4 Account Executives & 4 Sales Planners
  • Worked closely with Agency partners across OMG, Dentsu, Horizon, Assembly, ICON & direct Northeast clients to build bespoke advertising solutions that delivered on client’s needs
  • Co-created new Ad Product ‘In Program Graphic Ads’ which delivered $20M of incremental revenue
  • Adult Swim Brand Manager, worked closely with network side programming & marketing executives. Set sound future forward strategies & brand plans, created updated sales positioning, new sales materials & first to market innovative partnership opportunities

Account Executive

Turner Broadcasting
05.2012 - 06.2016
  • Consistently overachieved budgetary goals and successfully carried out strategic initiatives resulting in over $130M in revenue for Adult Swim, truTV, Cartoon Network, and Boomerang linear & digital properties
  • Forged trusted high-level relationships with key agency decision makers across OMD, MEC, Havas, ICON International, Active Media, OMnet, Horizon
  • Conducted integrated sales presentations to illustrate value of portfolio offerings with tailored call-to-action
  • Negotiated Upfront & Scatter deal with agency partners, resulting in mutually beneficial agreements & delivering incremental revenue
  • Closed strategic marketing partnerships that drove $15M of incremental revenue (State Farm & Comic Con, Hasbro & Atlantis, PepsiCo & Impractical Jokers)
  • Signed on several advertisers to partner with new Data capabilities, namely Provable ROI, driving increased ad spending

Education

Cable Executive Management Program -

Harvard Business School
Boston, MA
06.2022

Bachelor of Arts - undefined

Wagner College
Staten Island, NY
05.2007

Skills

  • Strategic Leadership
  • Operational Excellence
  • Sales Management
  • Business Planning & Strategy
  • Business Development
  • Multi-Platform Media Expertise

Timeline

Senior Vice President, National Ad Sales

Nexstar Media Group
01.2024 - Current

Vice President, Ad Sales

Warner Bros. Discovery
01.2018 - 01.2024

Vice President, Sales Manager

Turner Broadcasting
06.2016 - 01.2018

Account Executive

Turner Broadcasting
05.2012 - 06.2016

Bachelor of Arts - undefined

Wagner College

Cable Executive Management Program -

Harvard Business School

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Dan Lanzano