DAN MARCELIS
Levittown,PA
Summary
Deeply experienced client success and services professional who consistently delivers high-quality and results-driven marketing solutions to wide array of clients. Extensive background across B2C and B2B verticals with keen ability to quickly build relationships with key stake holders, staff and team members. Focus on being an extension of client marketing team. Almost 16 years of providing marketing solutions across direct mail, email, print and database/CRM.
Overview
21
21
years of professional experience
Work History
Senior Client Manager
ForwardPMX
02.2006 - Current
- Direct and coordinate marketing activities and policies to promote products and services to existing clients and prospects
- Consult for budgeting, forecasting, trending and reporting of financials to PMX Executive Board
- Develop pricing strategies across product and service lines as well as management of negotiations with new prospects and existing client contracts
- Consult multiple account teams serving FPMX client’s direct mail/email/data needs
- Key line of contact to other business units in FPMX for assistance/support for direct mail, email, email listening, append/enhancement, DM+ Display and modeling related projects/programs
- Work with corporate marketing team to drive internal promotion of company programs, initiatives and data assets
- Deep experience across a variety of client types including both B2C and B2B and small/midsize clients as well as Fortune 500 brands
- Direct contact with titles ranging from manager to CEO across the span of PMX Agency clients
- Sample Client List: Amazon, Dow Jones, Forbes, CARE, Custom Ink, Naked Wines, American Girl, Verizon, Polaris, Quad, Smithsonian, Athleta, Mercy Corp, Lafayette 148, PURE Insurance, Bloomberg, USOC, Wealth Enhancement Group, Untuckit
Account Manager
American LiST COUNSEL
02.2004 - 02.2006
- Assisting ALC account management teams with compiled and aggregated data recommendations and services
- Responsible for all facets of strategy development for new business, reporting, trending and projections for senior sales management
- Work closely with account managers to create new offerings, price strategies and promotions to existing clients and prospects
- Participate in data partnerships including contract negotiations, pricing and budgeting
- Manage our Advo/Valassis Partnership working closely with senior management
Education
bucks county community college
05.1988
harry s Truman, hs
06.1987
Skills
- Extensive List Direct and Infobase knowledge
- Client Services/Success
- Direct Response Marketing
- Media Planning and Analysis
- Big Data Application and Sourcing
- Delighting Clients and Delivering Data Driven Solutions
- Thought Leadership and Content Development
Activities
These days I stay active in my church community and the Autism Cares Foundation as a volunteer. Married to my wife Kim father of 3 amazing sons
References
- Jeffrey Patterson VP Data Strategy @Infogroup; Reported to Jeff for 11 years
- Owen McCorry Growth Officer at Merkle; Reported in to Owen at ALC
- Jeffrey Cohen Technology Solutions Provider at Deep Ripple Inc, Jeff was the former COO at Paradysz Inc now PMX Agency
- Gene Rahill Senior Vice President Sales and Marketing @ The Advertising Specialty Institute
Timeline
Senior Client Manager
ForwardPMX
02.2006 - Current
Account Manager
American LiST COUNSEL
02.2004 - 02.2006
bucks county community college
harry s Truman, hs