Daniel Roberts
New Berlin
Summary
Much like Dr. Strange from the Marvel Multiverse, I can run through all 14,000,605 potential scenarios within my head that an end user can make. This superpower allows me to create the ideal, happy path experience that ensures users arrive at their intended outcome.
Overview
13
13
years of professional experience
Work History
UX Copywriter -
Kohl's
Menomonee Falls
09.2016 - 02.2025
- Developed content libraries and brand guidelines to empower UX designers to develop experiences that went beyond Lorem Ipsum.
- Collaborated with UX designers, product managers, art directors, and other teams to deliver consistency between copy and design elements.
Executive Correspondence -
Kohl's
Menomonee Falls
07.2015 - 09.2016
- Helped grow social footprint through active community engagement with over 14 million followers across Facebook, Twitter, Instagram, Pinterest, YouTube, Google+, and Yelp.
Senior Content Writer -
Carsforsale.com
Sioux Falls
01.2014 - 05.2015
- The lone wolf copywriter within marketing for Carsforsale.com, as well as several other businesses like FreeClassifieds.com and Virtual Green.
Regional Marketing Copywriter -
Daktronics Inc.
Brookings
03.2012 - 09.2013
- Created press releases, sales literature, and executive presentations that focused on MLB, NHL, NFL, NBA, and other sporting venues.
Education
Advertising - W/ Public Relations Focus
South Dakota State University
Brookings, SD01-2013
Skills
- Content Library Management
- Tool Kit Creation
- Digital UX Copywriting
- Wireframing
- Brand Voice
- Information architecture
- Creative Storytelling
- Figma
- Adobe XD
Websites
References
References available upon request.
Timeline
UX Copywriter -
Kohl's
09.2016 - 02.2025
Executive Correspondence -
Kohl's
07.2015 - 09.2016
Senior Content Writer -
Carsforsale.com
01.2014 - 05.2015
Regional Marketing Copywriter -
Daktronics Inc.
03.2012 - 09.2013
Advertising - W/ Public Relations Focus
South Dakota State University
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