Dan Rubinate
Sacramento,CA
Summary
Accomplished PPC manager with a track record in digital and traditional marketing strategies. Adept at effectively building and managing PPC campaigns that drive sales, generate leads and create revenue. Strong communication skills and ability to collaborate across all levels of an organization. Trustworthy, dependable, and goal-oriented.
Overview
24
24
years of professional experience
1
1
Certification
Work History
PPC Manager
National Charity Services
01.2002 - Current
- Managed PPC campaigns for a vehicle donation company, overseeing $2 million in monthly ad spend.
- Developed and executed comprehensive PPC strategies to drive targeted traffic, increase conversions.
- Conducted keyword research, competitor analysis, and audience targeting to maximize campaign effectiveness.
- Stayed updated on industry trends, and best practices to ensure competitiveness and effectiveness.
Campaign Manager
YP
01.2014 - 01.2022
- Managed a portfolio of 200+ PPC advertising campaigns worth over $250,000, achieving a success rate of over 93%.
- Implemented PPC strategies resulting in a 30% increase in leads and a 25% increase in conversion rates over three years.
- Provided technical assistance to sales teams and new members, resolving issues and inquiries promptly.
- Build PPC landing pages using proprietary software.
SEM Management Consultant
Self Employed
01.2000 - Current
- Evaluated client needs and established clear goals for consulting engagements.
- Delivered outstanding service to maintain and expand client relationships
- .Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.
- Collaborated with cross-functional teams to deliver comprehensive solutions for clients.
PPC Account Manager
RealSearch Listings
01.2010 - 01.2014
- Managed optimization of Pay-Per-Click campaigns with a monthly budget exceeding $500,000.
- Ensured high ROI and lead quality through analysis of Google Analytics data and KPI metrics.
- Designed strategy for each new client and developed blueprint to achieve client's objectives
- Developed strategies for new clients and oversaw implementation by offshore teams.
- Presented sales proposals to upsell services to existing clients.
Skills
- SEM/PPC Analysis & Execution
- Data Analysis
- Ad Copywriting and Optimization
- Conversion Rate Optimization
- Client Relations Management
- Cross-Functional Collaboration
- Continuous Learning and Adaptability
- Competitive Analysis
Certification
Google Ads Partner
Google Ads Search Certification
Google Analytics Certification
Microsoft Advertising Search Certification
Timeline
Campaign Manager
YP
01.2014 - 01.2022
PPC Account Manager
RealSearch Listings
01.2010 - 01.2014
PPC Manager
National Charity Services
01.2002 - Current
SEM Management Consultant
Self Employed
01.2000 - Current
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