Dan Shine
Grosse Pointe Park,MI
Summary
Deep storytelling skills – writing and editing – with a grasp on current events and how an organization or company fits into news, public opinion and pop culture. Successful earned media campaigns that resulted in local, national and international coverage. Long, strong and ongoing relationships with local and national news media. My extensive news background as a reporter and editor gives me unique insight into what interests the media and how to connect with them. Vast connections in the business, civic, philanthropic and political arenas in the Metro Detroit region and Michigan. Strong commitment to organizational objectives in competitive, demanding and rapidly changing media markets. Calm demeanor in hectic situations stemming from years staring down deadline pressures and fast-paced newsrooms.
Overview
38
38
years of professional experience
Work History
Senior Editor
Automotive News
Detroit, Mich.
01.2020 - Current
- Co-lead coverage of the global auto retail industry, managing a staff of reporters, editing stories and occasionally writing.
- Use daily metrics reports to assist in improving audience engagement strategy.
- Host of the Friday edition of 'Daily Drive' podcast.
- Conduct video interviews with industry leaders for social media distribution.
- Moderate conference panels and co-host annual recognition dinner of top dealerships.
- Part of a small team rolling out the use of AI in the newsroom to strengthen headlines, tighten editing and diversify storytelling methods and objectives.
- Spearheaded change in retail newsletter strategy, combining three weekly newsletters into one twice-weekly offering. This resulted in dramatic improvement across every engagement metric, including order assists doubling and unique visitors up 73 percent.
Adjunct Professor of Journalism
Michigan State University, University of Michigan, Wayne State University, University of Detroit Mercy
East Lansing, Ann Arbor, Detroit
01.2001 - Current
- Courses: 1st Amendment Law; Mass Media Ethics; News Writing; Feature Writing; Public Affairs Reporting; Mass Communication.
- Developed and implemented course curricula that enhanced student engagement and learning outcomes.
- Facilitated interactive lectures, promoting critical thinking and collaborative discussions among students.
Director of External Communications
William Davidson Institute at the University of Michigan Ross School of Business
Ann Arbor, Mich.
01.2004 - 01.2019
- Developed, implemented and managed the communications and marketing strategies of a global research institute.
- Assigned, generated, edited and published content on WDI website and social media - Twitter, LinkedIn and YouTube.
- Wrote or edited website content and marketing materials such as brochures, case studies, op-eds, academic journal entries and white papers for faculty and researchers.
- Wrote speeches, talking points and performed media training for executive director and faculty. Offered them up as subject matter experts to news media and conference organizers.
- Led media relations effort when Stephen Ross announced his $100 million gift to U-M, at the time the largest donation to a public university.
- Managed the acquisition of the news and blog site NextBillion.net from a Washington, D.C.-based institute. Hired staff, re-launched site and developed value proposition statements for potential sponsors. NextBillion originally included English-, Spanish- and Portuguese-language sites staffed by five editors in Brazil, Colombia and Michigan. Managed relationships with site funders, including the Bill and Melinda Gates Foundation, Citi Foundation and MetLife Foundation.
- Directed WDI Publishing, a for-profit business case study initiative, and its e-commerce website. Supervised two writers and a designer, and maintained communications with 30,000 global faculty to market new business cases and solicit new case study ideas.
- Traveled to the Philippines to lead a U.S. State Department-sponsored case writing workshop.
- Led strategic initiatives to enhance global business education and research initiatives.
- Developed and implemented innovative programs to foster international partnerships.
Reporter and Editor
Dallas Morning News, Detroit Free Press
Dallas, Detroit
01.1988 - 01.2004
- Won state and national awards for coverage of the Oklahoma City bombing and Branch Davidian standoff as a member of reporting teams. Covered Super Bowl XXVII and XXVIII; wrote award-winning feature story on a woman who had been a bridesmaid 21 times but never a bride.
Education
Masters of Science - Strategic Communication, crisis communication concentration
Purdue University
West Lafayette, IN12.2019
Bachelor of Arts - Journalism
Michigan State University
East Lansing, MI12.1986
Skills
- Writing and Editing
- Public Relations
- Social Media
- Strategic Planning
- Publishing
- Community Relations
- Media Relations
- Crisis Management
- Public Speaking
- Educator
- Donor Relations
- Employee Training and Development
Timeline
Senior Editor
Automotive News
01.2020 - Current
Director of External Communications
William Davidson Institute at the University of Michigan Ross School of Business
01.2004 - 01.2019
Adjunct Professor of Journalism
Michigan State University, University of Michigan, Wayne State University, University of Detroit Mercy
01.2001 - Current
Reporter and Editor
Dallas Morning News, Detroit Free Press
01.1988 - 01.2004
Masters of Science - Strategic Communication, crisis communication concentration
Purdue University
Bachelor of Arts - Journalism
Michigan State University
Volunteer Activity
- Shining Light Regional Cooperation Awards. Serve on a selection committee that honors individuals who foster regional cooperation in the Metro Detroit area.
- National Philanthropy Day. Presenter at annual dinner honoring local fundraising professionals, foundations and philanthropists.
- Old Tiger Stadium Conservancy Board Member. Managed federal earmarks to redevelop historic baseball site; handed out community grants to local businesses in the neighborhood.
- Thrive Global. Advisor to local charity that provides meals to schoolchildren in Bangladesh and the Philippines.
- Gift of Reading. Family charity that organized book drives each holiday season to supply needy schoolchildren with books.