Dan Stein
Los Angeles,CA
Summary
Experienced marketing professional with a strong background in SEO, copywriting, and brand development. Skilled in creating data-driven strategies that boost brand visibility, enhance user engagement, and drive business growth. Adept at leveraging AI tools to maximize productivity and efficiency while crafting compelling narratives and optimizing content for maximum impact across digital platforms.
Overview
15
15
years of professional experience
Work History
SEO Content Copywriter
Guitar Center
08.2023 - Current
- Enhanced product visibility: for over 3,000 items on Guitar Center’s e-commerce channels by crafting clear, compelling product descriptions and refining complex content for various audience levels using proprietary AI writing tools.
- Applied plain language principles: to simplify complex information, tailoring content to diverse audience segments while ensuring clarity, grammatical accuracy, and retention of the original voice and intent.
- Supported SEO initiatives: by integrating strategic keywords into web content, improving organic traffic, and consistently delivering high-quality results while managing multiple projects and deadlines.
- Fostered team collaboration: by providing insightful feedback during review processes, curating third-party content, and ensuring final copies were accurate and grammatically sound.
- Streamlined workflows: by leveraging custom AI tools to automate repetitive tasks, enhancing team efficiency and enabling a shift toward more strategic, high-impact activities.
- Collaborated in cross-functional teams to design and implement innovative AI solutions, effectively managing project timelines and fostering open communication to drive collaboration and minimize conflicts.
Creative Director
The Venice West
10.2022 - 01.2024
- Led design strategy: Oversaw digital and print marketing materials, ensuring brand consistency across promotions and special projects.
- Managed digital assets: Maintained content archives and collaborated with teams to develop engaging audiovisual content.
- Met campaign deadlines: Adhered to weekly schedules to optimize marketing effectiveness and enhance audience engagement.
- Boosted brand visibility: Created standout content for major publications and ensured high-quality post-production of multimedia.
- Increased brand recognition: Customized hundreds of marketing materials to meet production goals and elevate brand awareness.
Video Editor
Howard Films
01.2016 - 10.2021
- Led feature-length editing: Directed the evaluation and arrangement of thousands of clips for the 2-hour, 45-minute documentary "Running the Coast," ensuring optimal pacing, entertainment, and continuity.
- Managed post-production: Handled technical aspects, including graphics, sound, music mixing, and color correction, while ensuring alignment with the director's vision.
- Oversaw final delivery: Managed export and upload of final cuts to content management systems and digital distribution platforms.
Social Media Specialist
The Food Tank
09.2015 - 04.2018
- Managed social media strategy: Oversaw eight accounts, posting 12-20 times daily to enhance company recognition and digital reach through strategic video content.
- Boosted user engagement: Increased interaction by managing content schedules, account maintenance, and delivering analytics reports on key web metrics.
- Expanded audience reach: Utilized algorithms for ad trafficking and collaborated with designers to create viral content, supported by detailed data reports on resource management and engagement.
Digital Media Production Specialist
ORCA Media
01.2010 - 06.2014
- Coordinated over 200 shoots: Set up shots according to production schedules, adapting to variables like weather, lighting, and equipment availability to ensure timely project completion.
- Collaborated with editorial teams: Worked closely to assemble content into polished final products for broadcast.
- Operated cameras across settings: Filmed and photographed for government, municipal, and public access TV productions.
Education
Bachelor of Arts - Political Science
Lehigh University
Bethlehem, PA05.2009
Skills
- Strong background in SEO, brand strategy, and social media copywriting
- Adept at product-specific writing, feature highlights, and content management
- Experienced in team leadership, creative collaboration, and problem-solving
- Proficient in digital asset management, media production, and color correction
- Skilled in optimizing workflows and production processes through critical thinking
- Experienced in chatbot development, social media trend analysis, and data analytics
- Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premier Pro)
- Skilled in live music production and audiovisual content creation
Timeline
SEO Content Copywriter
Guitar Center
08.2023 - Current
Creative Director
The Venice West
10.2022 - 01.2024
Video Editor
Howard Films
01.2016 - 10.2021
Social Media Specialist
The Food Tank
09.2015 - 04.2018
Digital Media Production Specialist
ORCA Media
01.2010 - 06.2014
Bachelor of Arts - Political Science
Lehigh University
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