Hi, I’m
Dan Ucko
Growth Marketing
Santa Barbara,CA
Summary
Journalist turned growth marketer with 10+ years of experience driving growth by connecSng data to big-picture
unlocks. From PepsiCo to Darkroom, I leverage data-driven strategies to drive top-line revenue and maximize
contribu>on margin. I’m seeking an omnichannel director of growth role where I can leverage my full-funnel
strategic problem-solving to reduce CAC and increase LTV.
Overview
8
years of professional experience
4
years of post-secondary education
Work History
The Skimm
Senior Director
01.2022 - 01.2023
Job overview
- Oversaw subscriber and website growth for a DTC digital media company, mentoring a team of four
- Implemented targeted campaigns to acquire 2.5M email subscribers, reducing the cost per lead by 65%
- Partnered with Buzzfeed on a big swing (and a miss) brand campaign, acquiring leads at 2.3x our average CPA
Darkroom
Director, Growth Strategy
01.2023 - 01.2024
Job overview
- Spearheaded development and execution of comprehensive growth marketing strategies for high-growth CPG & DTC e-commerce brands as agency lead for 5 clients, focused on paid media, creative strategy and CRO
- Drove 56% decrease in customer acquisition cost (CAC) and increased conversion rate (CVR) by 212% while maintaining strict P&L discipline and a relentless focus on maximizing ROI across all channels and initiatives.
The Fascination
Director, Growth Marketing
01.2021 - 01.2022
Job overview
- Led marketing for a seed-stage DTC e-commerce marketplace startup, managing B2B & B2C strategies
- Scaled whitelisting advertising revenue stream to $50k/mo with one email (and 105 meetings).
PepsiCo, New York
Ecommerce Marketing Manager
01.2019 - 01.2021
Job overview
- Managed $15M+ in budgets for CPG e-commerce environment, accelerating growth by 9x and 3x for national customer accounts Target and Albertsons, leveraging retail media networks Roundel and Quotient
- Drove a 1x iROAS (incremental Return On Ad Spend) for PepsiCo sales on Target.com, leveraging promotions like free delivery and buy/get to engage consumers at peak periods like Back to School and Super Bowl
- Improved mobile app adoption by 19% YoY through thought leadership PowerPoint decks such as an in-depth mobile app UX/UI review for Albertsons
UnivisionNew York, NY
Paid Media Marketing Manager
01.2016 - 01.2018
Job overview
- Worked on a dynamic marketing team of 3 in a fast-paced digital media environment, focusing on enhancing affiliate commerce sales, website traffic arbitrage, and newsletter subscriber growth for Fusion Media Group.
ResidentNew York, NY
Director, Growth & Content Marketing
02.2016 - 07.2018
Job overview
- Catalyzed a 525% YoY business growth rate leading a performance content marketing team at a DTC startup
- Generated $15M in revenue with $5M in ad spend (3X ROAS) via whitelisting and na>ve ads, leveraging listicle landing page funnels and ads like "7 Reasons Why You Should Buy A Nectar Mattress When You Move"
Education
California State Polytechnic University
B.S from Communication, Journalism
09.2015 - 05.2019
University Overview
Skills
- Acquisition
- Paid Social (Meta, TikTok, Twitter, LinkedIn)
- Paid Search (Google PPC Ads)
- SEO
- SEM
- CRO
- Creative Strategy
- Influencer Marketing
- Affiliate Marketing
- Content Marketing
- Copywriting
- PR
- AI
- BI
- Reporting
- Analysis
- Insights
- Data-driven optimization
- Mentorship
- Budget management
- Financial Reporting
Work Preference
Work Type
Full TimePart TimeContract WorkLocation Preference
RemoteHybridImportant To Me
Career advancementTimeline
Director, Growth Strategy
Darkroom
01.2023 - 01.2024
Senior Director
The Skimm
01.2022 - 01.2023
Director, Growth Marketing
The Fascination
01.2021 - 01.2022
Ecommerce Marketing Manager
PepsiCo
01.2019 - 01.2021
Director, Growth & Content Marketing
Resident
02.2016 - 07.2018
Paid Media Marketing Manager
Univision
01.2016 - 01.2018
California State Polytechnic University
B.S from Communication, Journalism
09.2015 - 05.2019