Dan Ward
Yorba Linda,CA
Summary
Seeking an executive management position in the consumer products industry where skills in increasing revenue, leadership, strategic planning, cultivating customers, and supporting the corporate brand image will be fully utilized.
Overview
20
20
years of professional experience
Work History
Independent Sales and Business Consultant
Stinson Management Consulting
06.2019 - Current
- Develop and implement customized sales and marketing strategies to drive revenue growth and increase market share
- Conduct market research and analyze sales data to identify trends and opportunities for improvement
- Collaborate with cross-functional teams to develop and implement operational improvements and enhance customer satisfaction
- Provide training and coaching to sales teams to improve performance and achieve sales targets
- Build and maintain long-term relationships with clients to foster loyalty and increase repeat business
- Work with production teams to help improve product efficiencies and development of new CPG items.
- Develop business strategies by conducting comprehensive market research and competitor analysis.
- Increase client satisfaction by implementing tailored solutions for their unique business needs.
President of Sales
Home Sprung / Jay-Be USA
07.2011 - 06.2019
- Identified and developed key accounts to increase sales by 35% and channels of distribution with independent specialty retailers and mass merchants including Target, Wal-Mart, Mattress Firm, Dillard’s, Lowe’s, Babies’ R Us, Macy’s, Bed Bath & Beyond, Buy Buy Baby, Amazon, Wayfair, Hayneedle, Jet, Kohls, Sears, JCPenney, QVC and HSN
- Facilitated strategic direction for sales and marketing initiatives of multiple European brands in a variety of product categories including Home Décor, Kids and Adult RTA Furniture, Apparel, and Specialty Gifts
- Managed all mass merchants and specialty independent retailers while leading a team of professional Sales Representatives for market distribution
- Developed, produced and managed product collection brand exclusivity for Target, Dillard’s, Sleepy’s, QVC, HSN and Babies R Us
- Negotiated and developed all Co-op, defective and returns allowances, while ensuring margin requirements are obtained
- Maintained and implemented MAP (Minimum Advertising Pricing) policies on all products categories with the retail accounts are followed so not to devalue the brands
- Created and executed all aspects of merchandising strategies including wholesale and retail pricing, distribution, packaging POP advertising and new product launches
- Organized and attended annual trade shows including High Point Market, Las Vegas World Market, and ABC Kids Expo.
- Increased sales revenue by implementing effective sales strategies and fostering strong client relationships.
- Streamlined the sales process for greater efficiency, leading to increased profitability and customer satisfaction.
Vice President of Sales and Marketing (Worldwide)
Stork Craft Manufacturing, Inc.
08.2006 - 07.2011
- Accountable for growing sales revenue by 22% overall in five years after defining target markets and developing comprehensive marketing positioning, branding, and pricing strategies
- Managed all mass merchant retail and dotcom accounts, including Wal-Mart, Sears, Babies R Us, Amazon, Kmart, Target, Rooms To Go, Meijer, Wayfair, Hayneedle, Direct Buy, and Kohl’s
- Led sales team of fourteen individuals
- Capitalized on hiring, training, mentoring, and motivating team, as well as providing career path planning and hands-on leadership
- Increased channels of distribution by developing and improving relationships with key buyers at major accounts and specialty stores
- Partnered with operations and production teams on product development and new innovative designs
- Executed the self-created and implemented Master Retail Dealer Distribution Program to complete total US and Canadian market coverage with all Stork Craft brands
- Managed all marketing activities, including the Internet and social media, tradeshows, and print media for all four Stork Craft brands worldwide
- Developed, managed and organized all corporate collateral materials
- Led development of all internal/external marketing communications strategies, corporate identity, and branding
- Optimized efficiency and economy of sales operations by streamlining numbers of employees and job requirements allowing lower overhead, controlling costs, and ensuring larger profit margins
- Facilitated strategic direction of corporate initiatives as an executive team member.
Vice President Sales
Little Castle Furniture Company
12.2004 - 08.2006
- Managed and increased independent specialty stores’ market share by 50% by developing individual programs accounting for a 36% increase in sales within one year
- Supported brand image and managed sales functions in market segments of specialty and mass retailers
- Negotiated successful contracts and developed exclusive product retail programs with Target, JC Penney, Costco, UCC/Direct Buy and Stanford Distributing
- Managed national trade shows by organizing, budgeting and completing well-received presentations, resulting in an increased product presence.
- Hired and managed a strong sales team of eleven individuals across the United States.
- Enhanced company profitability by implementing strategic business plans and optimizing operational processes.
- Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
Vice President of Sales and Marketing
Chanderic, A Shermag Division
10.2003 - 11.2004
- Expanded channels of retail distribution by 70% and developed strategic partnerships with key accounts throughout the United States and Puerto Rico
- Directed all sales and marketing functions for the launch of a new furniture division entering the infant and juvenile market
- Developed and successfully implemented strategic businesses plan for the Chanderic Division, including six new collections totaling 127 product items in nine months
- Built, trained, and managed a sales team of twelve professionals.
Education
MBA - Business Administration
USC School of Business
Los Angeles, CA05.1992
Bachelor of Science -
Arizona State University
01.1989
Skills
- Staff Mentoring
- Business Analysis
- Customer Service Management
- Planning and Execution
- Strategic Planning
- Training and Mentoring
- System Optimization
- Continuous Improvement
- Sales Strategy
Timeline
Independent Sales and Business Consultant
Stinson Management Consulting
06.2019 - Current
President of Sales
Home Sprung / Jay-Be USA
07.2011 - 06.2019
Vice President of Sales and Marketing (Worldwide)
Stork Craft Manufacturing, Inc.
08.2006 - 07.2011
Vice President Sales
Little Castle Furniture Company
12.2004 - 08.2006
Vice President of Sales and Marketing
Chanderic, A Shermag Division
10.2003 - 11.2004
MBA - Business Administration
USC School of Business
Bachelor of Science -
Arizona State University