Dana Arvig
Arroyo Grande,CA
Summary
High-performing sales and marketing executive with solid experience in networking, marketing, budgeting and sales team recruiting and coaching. Adept in creating and implementing effective communication strategies. Collaborative and committed to nurturing relationships with stakeholders and clients.
Overview
11
11
years of professional experience
Work History
Director of Operations and Advertising / Community Affairs Manager
Media News Group / The Monterey Herald
04.2016 - Current
- Oversee all facets of marketing and advertising for daily newspaper, monthly magazine and annual publications.
- Manage sales team to ensure monthly revenue goals are achieved through sales efforts
- Train/coach staff, maintain account relationships and develop custom marketing proposals for clients
- Develop sales collateral working with graphic designers to ensure materials are concise
- Coordinate sales efforts for all products including print publications and advanced digital platforms
- Assess all products for profitability including creating P&L statements, forecasts, reviewing budget and actuals weekly, monthly, and annually
- Handle employee relations/HR matters on a local level, including interviewing, hiring, and onboarding
- Implement Performance Improvement Plans and terminate employees, as necessary
- Negotiate contracts with vendors
- Respond to RFPs
- Attend community events and functions as a representative of The Herald.
Vice President of Sales
Harvest Blade & Supply, Inc
01.2015 - 03.2016
- Maintain established accounts while prospecting for new business via phone and in person
- Manage website updates
- Develop collateral and promotional items for and trade shows. Staff trade show booth.
- Educate clients on products and services offered
- Explain benefits of the company and how clients can improve ROI by utilizing these services, as well as positive impacts on sustainability, production, and operational efficiency
- Extensive travel and cold calling in order to connect with key players at processing plants and corporate offices
Director of Client Service
Moxxy Marketing
08.2013 - 12.2014
- Work with clients at a highly regarded advertising agency to develop marketing plans and strategic tactics, facilitate design of brochures, packaging, websites and other printed materials
- Create original copy for brochures and websites
- Assist new and existing clients with writing and distributing press releases, implementing social media campaigns, and spearhead marketing efforts
- Support editor of Coastal Grower magazine including proofing/editing and finalizing page layout and design
- Write original business and community articles for publication in the magazine
- Provide client support and attend industry meetings on behalf of clients to ensure successful booth and display set ups for trade shows including making travel arrangements and registering attendees.
Vice President of Advertising & General Manager
Mainstreet Media Group
01.2012 - 07.2013
- Oversee daily operations for three local weekly print newspapers and accompanying websites in Gilroy, Morgan Hill, and Hollister
- Coordination and implementation of all marketing and sales efforts as well as oversee HR functions of interviewing, hiring, training, and coaching
- Prepare and conduct weekly staff training with presentations and web-based learning
- Responsible for setting and managing annual and monthly revenue and expense budgets
- Reported to company owners who were rarely present at the local office which required being able to work with little direct supervision.
Education
B.A. - Human Communication
California State University
Master of Business Administration - Social Impact/Diversity & Inclusion
American College of Education
Skills
- Recruitment and Selection
- Coordinate Promotions
- Community Relations
- Public Relations
- Marketing Plans
- Critical Thinking
- Problem-Solving
- Improving Diversity & Inclusion
Affiliations
IMPOWER (Board Member)
Past or current committee member or volunteer for:
Salinas Valley Food & Wine Festival
Boys & Girls Clubs of Monterey County
California Rodeo Salinas
Cub Scouts
Central Coast YMCA
Oldtown Salinas Association
Timeline
Director of Operations and Advertising / Community Affairs Manager
Media News Group / The Monterey Herald
04.2016 - Current
Vice President of Sales
Harvest Blade & Supply, Inc
01.2015 - 03.2016
Director of Client Service
Moxxy Marketing
08.2013 - 12.2014
Vice President of Advertising & General Manager
Mainstreet Media Group
01.2012 - 07.2013
B.A. - Human Communication
California State University
Master of Business Administration - Social Impact/Diversity & Inclusion
American College of Education
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