Summary
Overview
Work History
Education
Skills
Timeline
Generic

Dana Campbell

Huntersville,NC

Summary

Dynamic leader with proven expertise in people management and sales, adept at transforming operations for brands like American Girl. Excelled in leadership development, driving a revenue boost of up to 25%. Skilled in store operations, I've promoted internal talent and leveraged sales expertise to exceed targets, embodying a commitment to excellence and continuous improvement.


Overview

24
24
years of professional experience

Work History

Store Director

American Girl
07.2014 - Current
  • Developed new store location from ground up by hiring and training efficient team.
  • Reported to regional manager regarding store and staff issues, financial goals and sales.
  • Managed sales team of 80+ employees to ensure smooth operations and exceptional customer service.
  • Promoted 10+ internal candidates to higher level positions within the organization
  • Developed and executed strategies to drive sales and meet revenue goals.
  • Oversaw inventory management and procurement to maintain appropriate stock levels.
  • Implemented employee training programs to enhance product knowledge and improve sales.
  • Exceeded company targets consistently through proactive monitoring of KPIs and execution of corrective action plans when needed.
  • Boosted revenue 5-25% year over year by developing and deploying strategies to effectively improve operations.
  • Analyzed sales data and trends to identify opportunities for growth and improvement.
  • Managed store budget and expenses to ensure profitability.
  • Resolved customer complaints and issues in a timely and professional manner.

Area Manager

Old Navy
08.2007 - 07.2014
  • Led a team 150 to achieve company goals and exceed targets consistently, fostering a positive work environment.
  • Increased team productivity by streamlining processes and implementing more efficient systems.
  • Mentored junior staff members, providing guidance on best practices and professional development opportunities.
  • Transformed underperforming teams into productive, profitable teams.
  • Analyzed market trends and competitor activities to recommend pricing strategies.
  • Collaborated with cross-functional teams to optimize operational efficiencies.
  • Led training sessions for new hires to streamline onboarding process.
  • Compiled and presented weekly performance reports to senior management.

District Manager

Books-A-Million
10.2000 - 08.2007
  • Ensured compliance with company policies and procedures as well as federal/state regulations by conducting regular audits of operational practices at each location within the district.
  • Managed revenue models over 50 million, process flows, operations support and customer engagement strategies.
  • Developed and executed comprehensive training programs for store managers, resulting in improved employee performance and customer satisfaction.
  • Championed a culture of continuous improvement by regularly soliciting feedback from employees and implementing changes based on their suggestions.
  • Increased district sales, 10-15 stores, by implementing effective marketing strategies and fostering strong relationships with key partners.
  • Oversaw successful store openings, coordinating logistics, staffing, training, and promotional efforts to ensure smooth transitions for new locations.
  • Managed budget development process for the district, allocating resources effectively to drive growth while remaining fiscally responsible.

Education

Stephens College
Columbia

Skills

  • People Management
  • Store operations
  • Leadership Development
  • Sales expertise

Timeline

Store Director

American Girl
07.2014 - Current

Area Manager

Old Navy
08.2007 - 07.2014

District Manager

Books-A-Million
10.2000 - 08.2007

Stephens College
Dana Campbell