Summary
Overview
Work History
Education
Skills
Timeline
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Dana Catlett

Williamsburg,VA

Summary

Strategic and client-focused marketing professional with 12+ years of experience driving results for organizations across automotive, healthcare, education, nonprofit, and other key industries. Known as the face of the organization and a trusted advisor, bringing clients forward-thinking, data-driven marketing strategies that solve real business challenges. Adept at managing the full lifecycle of client relationships—from research and planning to execution and optimization—while consistently delivering value and measurable impact. Passionate about building strong partnerships, staying ahead of industry trends, and helping clients reach their goals with clarity and confidence.

Overview

13
13
years of professional experience

Work History

Media Consultant III

Cox Media
04.2017 - Current
  • Serve as the primary client-facing representative, acting as a trusted advisor and strategic partner to businesses across diverse industries.
  • Lead the development and execution of data-driven, integrated marketing strategies tailored to meet client goals, with a focus on innovation, performance, and audience impact.
  • Stay ahead of marketing trends and industry shifts to proactively bring creative, insight-driven solutions to clients, helping them navigate challenges and capitalize on new opportunities.
  • Collaborate closely with clients throughout the research, planning, activation, and optimization phases of marketing campaigns to ensure measurable results and ongoing improvement.
  • Drive both new business acquisition and long-term client retention through relationship-building, transparent communication, and a deep understanding of each client’s unique business needs.
  • Coordinate cross-functional teams and external partners to ensure seamless execution of multi-channel campaigns and superior client satisfaction.
  • Organize client meetings and presentations, ensuring clear communication of goals and expectations for each campaign.
  • Generate increased revenue growth by upselling additional services based on specific client needs.

Account Executive

13News Now (WVEC)
06.2016 - 04.2017
  • Planned and executed multi-media marketing strategies across broadcast and digital platforms, driving measurable ROI for SMBs in the Norfolk DMA.
  • Committed to a consultative selling approach that transformed client relationships into strategic partnerships, delivering such great value that clients continued to generate referrals and business opportunities even after my transition to subsequent roles.
  • Conducted comprehensive client needs assessment methodology, resulting in optimized marketing mix recommendations.
  • Led cross-functional teams in creative development, transforming client objectives into compelling campaign assets that resonated with target audiences.

Junior Producer

BCF
12.2014 - 06.2016
  • Orchestrated comprehensive research, planning and execution of diverse advertising campaigns across traditional and digital channels.
  • Served as a critical communication hub between Account Services, Public Relations and Creative teams, ensuring seamless collaboration and consistent client messaging.
  • Implemented project management frameworks, including detailed timelines and resource allocation plans that maximized efficiency while accommodating evolving client needs and shifting priorities.
  • Delivered consistent on-time, on-budget project outcomes through meticulous task prioritization and proactive issue resolution.
  • Negotiated contracts with vendors and freelancers, ensuring cost-effective solutions without compromising quality or timelines.
  • Coordinated with cross-functional teams to ensure all project deliverables were met on time and within budget.
  • Maintained organized production schedules and tracked progress to meet tight deadlines consistently.

Account Manager

Meridian Group
01.2012 - 12.2014
  • Excelled at autonomous leadership while simultaneously fostered productive cross-functional collaboration to drive integrated outcomes.
  • Served as the primary client-facing representative of the agency, and cultivated and deepened strategic client partnerships that drove consistent revenue growth and loyalty.
  • Positioned myself as the trusted strategic advisor connecting client business objectives with agency expertise, ensuring seamless communication and exceptional delivery
  • Collaborated with media, production, creative and digital teams to develop forward-thinking strategies that expanded client engagements and identified new business opportunities.
  • Negotiated contract terms with clients, securing favorable agreements for both parties.
  • Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.


Education

Bachelor of Arts - Communication Studies

Christopher Newport University
Newport News, VA
05-2012

Skills

  • Client relationship building
  • Effective stakeholder engagement
  • Long-term strategic planning
  • Effective communication
  • Innovative problem solving
  • Meticulous attention to detail
  • Effective time management
  • Digital advertising expertise
  • Comprehensive campaign coordination
  • Interdepartmental teamwork

Timeline

Media Consultant III

Cox Media
04.2017 - Current

Account Executive

13News Now (WVEC)
06.2016 - 04.2017

Junior Producer

BCF
12.2014 - 06.2016

Account Manager

Meridian Group
01.2012 - 12.2014

Bachelor of Arts - Communication Studies

Christopher Newport University

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Dana Catlett