Dana Columbo McKinley
Gallatin,TN
Summary
Service-oriented Sales Manager with more than 20 years of experience developing relationships, servicing accounts and boosting profits. Talented multitasker with a motivational leadership style and expertise in building new business, promoting products & brands and expanding territories. Eager to bring knowledge and skills to a growing company that will allow me to dive in and fuel growth.
Overview
22
22
years of professional experience
Work History
Owner, Luxury Finished Stays
FurnishedForYou
06.2021 - Current
- Own and operate high-end, fully furnished residential properties tailored for executive stays.
- Specialize in delivering luxury, comfort, and turn-key convenience to corporate clients and relocating professionals.
- Maintain a safe, clean and comfortable living environment.
- Market and lease properties through multiple channels, personally handling all lead generation, prospect communication, and brand representation.
- Foster a welcoming atmosphere for residents by maintaining clean rental homes and provide exceptional customer service and maintenance 24/7.
Vice President of Enterprise Sales, Southeast
LeaseLock
11.2021 - 06.2022
- Provided lease insurance to owners and operators.
- Consultative selling and team building combined with high C-level relationships.
- Innovative. Strategic sales using creative marketing touches to existing and new sales.
- Market and pipeline development, sales team development and leadership.
- Business development with in-depth expertise in multifamily risk mitigation revolving around collections, renters Insurance, deposit alternatives and lease insurance.
- Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue.
Vice President of Sales
RentDebt Automated Collections
06.2019 - 10.2021
- 2020 - 2021, Increased client base 50% and increased revenue 150%. Boosted profits, applying proactive management strategies.
- Analyzed sales data & team performance to develop new sales angle to meet aggressive sales quota.
- Observed skill set of internal office staff and delegated new assignments and promoted tenured individuals to new positions with bolder titles, boosting moral.
- Directed work of efficient administrative team. Implemented branded communication with clients.
General Sales Manager
Apartments.com
05.2008 - 06.2019
- Responsible for revenue management, sales growth, expense management, annual budget and overall operations for Nashville market
- Multiple Presidents Club Winner
- Highest % Income Growth Over Budget YOY
- Highest Income Growth %
- Overseen team consisting of customer service representatives, administrative assistant, graphic designer, marketing manager, social media concierge, photographer, videographer producer, SEO guru and outside & inside sales representatives.
- Identified & captured new business through cold calling and networking.
- Visited prospects and clients each month to review performance and market survey report.
- Educated & on-boarded clients how to utilize the customer dashboard.
- Recommended advertising products to maximize business growth.
- Developed & optimized digital websites and social media sites.
- Composed detailed sales and forecasted reports for senior leadership.
- Coached employees in successful selling methods and encouraged cross-selling additional products and services across US markets.
- Invited by executive leadership to present closing sales tactics at national sales conference.
Account Executive
Time Warner Telecom
01.2007 - 05.2008
- Provided lease space to various Enterprises looking for colocation and IT services
- Identified new business opportunities through cold calling, networking, marketing & prospective database leads
- Delivered a high level of service to clients. Maintained and extended the relationships for future business opportunities
Account Executive
Yellow Book USA Inc
01.2004 - 01.2007
- Attended a formal sales training meeting Mon - Friday & developed killer sales skills
- Executed every sales sales tactic I learned in training and quickly became top sales representative
- Met manager daily at 8:15 to plan for accounts & recap activity. Prepared dominate, competitive and representative proposals daily to present to new and renewal accounts
- Managed fast paced sales cycle. Drove new business by cold calling, getting through gate keeper, arranging meetings, presenting, following up and closing deals
- Assisted in the decision process of new hires and training new hires. Assigned as a mentor to help launch new hires careers - and that was my favorite part of the job!
Education
Bachelor of Science - Communications & Marketing
The Ohio State University
Columbus, OhioProperty & Casualty Insurance Producer - Insurance
Kaplan Financial Education
Nashville, TN01.2022
High School Diploma -
St. John Central
Bellaire, OHSkills
- Public relations & superior people skills
- Problem solver, forward thinker
- Business development & planning
- Profit growth strategies
- Opportunity / sales funnel management
- Strong interpersonal & written communication
- General & financial business operations
- White glove customer service
- Streamline sales processes
- Critically review contracts
- E-mail marketing, event planning, presentational speaker
- Mentoring and coaching
Accomplishments
Honors-Awards
2016 President's Club Winner at Apartments.com
2016 Highest Income Growth % at Apartments.com
2016 Highest % Income Growth Over Budget at Apartments.com
2013 President's Club Winner at Apartments.com
2013 Highest Income Growth % at Apartments.com
2013 Highest % Income Growth Over Budget at Apartments.com
2008 President's Club Winner at Apartments.com
2008 Highest Income Growth % at Apartments.com
2008 Highest % Income Growth Over Budget at Apartments.com
2006 President's Club Winner at YellowBook
2005 President's Club Winner at YellowBook
2004 President's Club Winner at YellowBook
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
There are no secrets to success. It is the result of preparation, hard work, and learning from failure.
Colin Powell
Timeline
Vice President of Enterprise Sales, Southeast
LeaseLock
11.2021 - 06.2022
Owner, Luxury Finished Stays
FurnishedForYou
06.2021 - Current
Vice President of Sales
RentDebt Automated Collections
06.2019 - 10.2021
General Sales Manager
Apartments.com
05.2008 - 06.2019
Account Executive
Time Warner Telecom
01.2007 - 05.2008
Account Executive
Yellow Book USA Inc
01.2004 - 01.2007
Bachelor of Science - Communications & Marketing
The Ohio State University
Property & Casualty Insurance Producer - Insurance
Kaplan Financial Education
High School Diploma -
St. John Central
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